Anheuser-Busch Digital Strategy Presentation

2. Increase sales
 Sales have been down 6% in the past two years
 Microbreweries starting to dominate the market
Separate themselves from the competition

3. Younger generation
Men or women around the age of 21
A younger group is easy to sway and is
more interested in cheap beer
They haven’t already developed a
preference of beer like the older
generations.

4. Remind people why Bud is the best beer
option
Offer free samples
Price comparisons
Taste tests at festivals and grocery stores

5. Sales- whether they increase or decrease
Google Analytics- track all social media
sites
Does posting more often gain more
attention?

6. Facebook/Twitter
• Posting regularly
• Responding to feedback in a timely manner
Youtube
• Commercials
• Entertaining videos
Pinterest Contests
• Free beverage giveaways
• Free trips to tour brewery

7. Keep Anheuser-Busch website up to date
SEO
• Making sure the company is searchable
 Keywords:
 Beer
 Cheap Beer
 American beer
 Be the first to pop up on Google searches

8. Mobile App
• Nutrition Facts
• Product purchasing information
Text offers
• Coupon giveaways
• Exclusive offers

9. $100,000 due to large size of company
Free Samples/Giveaways- $50,000
Social Media- $20,000
Internet Marketing- $20,000
Mobile Strategy- $10,000

10. Anheuser-Busch using new tactics to bring
sales back up
More interaction on social media sites
More attention to internet marketing and
mobile strategy
Free samples and giveaways reminding
people of why Bud is the “way to go”