The grants' digital analysis around big palyer to enlight the Digital SWOT of it.

1. Grants Digital Marketing Analysis

2. Main Figures
0:0 :48

3. Visit Status

4. Traffic

5. Sources

6. Category Rank & Audiences Interest
 JOHNIE WALKER: 40
 THE MACALLAN: 127
 BALLENTINES: 267
 GRANTS: 674
 CHIVAS: 1049

7. Social Media Presence

8. Influence and true reach of the brand

10. Grant's Whisky SWOT Analysis
S W
TO
• True Scottish Heritage
• Brand Commitment
• Independent Family Distillers
• Iconic Bottle Design
• Spirit of Sharing
Strengths
• Low Category Rank
• Less popular in US market
• Lack of Digital platform interface
with public.
Weaknesses
• Strong influence on social media. Very high
engagement with fans to deeper brand
connections, Multi social media channels to
cover a wide range of consumers
• Link with William Grant & Sons as an
independent, family-owned Scottish company
• Spending power for such premium products
amongst the consumer is increasing
Opportunities
• Competitors are increasing their market
share in the U.S market.
• Low digital presence and rank in food
and drink category
• Constant competition from innovative
new brands of other spirits
Threats
SWOT
Analysis