Gatorade aims to rebrand effectively on social media by targeting athletes and fitness influencers of all ages. The presentation recommends focusing advertising on Instagram, Facebook, YouTube and Twitter and sponsoring sporting events to sell Gatorade and track athletes. It also suggests using display ads, content marketing and a mobile-optimized website to gain interest and engage people, measuring success through sales, profit and website traffic. The goal is for Gatorade to be one of the leading sports drinks worldwide.

1. Gatorade Presentation
By: Kyle Ahrens
#WinFromWithin

2. Websites
§ Include professional athletes who consume the product
§ Key Words in search engine include: sports drinks,
replenish, electrolytes, hydrate and water.
§ Analytics would see age groups are searching these
key words.
§ Actually searching the link that pops up in the search
engine.
Michael Jordan
drinking Gatorade as
he is a sneaker head
with his shoes.

3. Conflict
How can we rebrand Gatorade
to fit social media most
effectively?

4. Social Media
§ Rules the world so it needs to be our company’s main
focus.
§ Main social media I will use are Instagram, Facebook,
YouTube and Twitter.
§ Big idea is to sell as much of the product as possible.

5. Audience
Targeting
§ Focus on targeting athletes and fitness
gurus of all ages
§ Everyone needs Gatorade to replenish
and have energy
§ Sell it as the “cool” thing to drink

6. How to
Target the
Audience
§ Be at sponsored sporting events selling
Gatorade (Boston Marathon)
§ Tracking certain athletes through social
media while posting about their
experience

7. Online
Advertising
§ Use display advertising because pictures and the
logo is a must for success.
§ Goal: One of the leading sports drinks in the
world
§ Gatorade is a positive impact on people (KPI)
§ Measure this by sales and profit through every
year
§ Campaign is a success when we gain a plethora of
people’s interest as our website gains traffic.
§ No need for pay per click or social advertising

8. Advertising
Spending
§ Budget around $130 million a year on
advertising (Gatorade was third in
beverage brands at $147 million in 2016).
§ Focus advertising more on social media

9. Inbound
§ Gain people’s interest over selling right
away
§ First gain interest, then engage them
with the product leading to a
purchase.
§ Something catchy on top of emails that
catch viewers attention to want to read it.
§ Example: BOGO (Buy one Get one
Free) on the top of it
§ Use content marketing to post videos and
blogs about Gatorade

10. Mobile
§ Have a Gatorade app
§ My main focus is the website for phones
§ More people look online with their
phones than computers.

11. Analytics
§ See what social media site has more
clicks, follows, tags and comments
§ Focus advertising on the social media site
with the most traffic