Assignment local social mobile

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Assignment local social mobile

  1. 1.
  2. 2. Example of Local+Social+Mobile<br />Check-In at the Lobby bar and receive special offer.<br />
  3. 3. Example of Local+Social+Mobile<br />
  4. 4. What are the objectives of each campaign<br />James Hotel Lobby Bar:<br />Propose special offers<br />Increase bar’s activity<br />Develop hotel’s brand awareness<br />Provide guest unique experience<br />Be connected with mobile costumers<br />Attract potentials clients<br />Be competitive on the market<br />
  5. 5. What are the objectives of each campaign<br />Brooklyn Museum:<br />Create a community<br />Encourage visitors to come back<br />Increase the visits<br />Visitors are the principals actors in recommending the museum<br />Develop the interactions and engage visitors. <br />
  6. 6. What social tools are used in each campaign<br />Brooklyn Museum:<br />James Hotel Lobby Bar<br />
  7. 7. How will the results be measured<br />It can be measured by:<br /><ul><li> Number of check-in
  8. 8. Amount of sales
  9. 9. Interaction and comments </li></li></ul><li>Which one do you think is 'smarter', please explain why<br />The Brooklyn museum:<br />More fun to use<br />Allow interaction between costumers and museum’ employees. <br />Develop a community<br />Much more used than the other<br />Share pictures<br />Give some recommendation about the city.<br />

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