Location Based MarketingLocation Based marketing is when a customer“checks in” and notifies their friends where theyare.The customers’ location at any given time =occasion = business opportunity
Why Offer Location Deals• Location Based Marketing (LBM) connects the What and Who with the When and Where.• It is the right combination of the 4 what makes a marketing campaign successful.
Types of Offers• Coupons• Discounts• Sweepstakes• Promotional Items• RewardsRemember: The art of transforming consumers’ shared location information into revenues.
4Square Examples: ACMC, Willmar Discount off purchase of eye wear with check-in Fieldstone Vineyards, Redwood Falls – Free glass of wine with your first, and every tenth check-in Walgreens, Willmar -Every check-in, a chance to win a $200 gift card Vivid Image, Hutchinson – Free Seminar when you check-in 3 times Remax Preferred Realty, Olivia – Free Re/Max Coffee Mug for first 10 check-ins
Facebook Examples: Pep’s Barber Shop, Willmar, MN – $3.00 off haircut Stacy’s Nursery, Willmar, MN – 25% off one regular priced item Redwood Area Community Center, Redwood Falls, MN – Check in at RACC and get a free day pass
Mobile MarketingHow does your website look on asmartphone or tablet?Is it readable or does it need a makeover?
Why Does Your Website Need toBe Mobile?• Mobile phones will overtake PCs as the most common web access devices worldwide by 2013. – Gartner Research Firm51% of smartphone users are more likely to buy from a retailer with a mobile website, however only 4.8% of retailers have a mobile website.– Microsoft Tag Infographic
Types of Mobile Websites• Simple and inexpensive, to• Fully viewable Wordpress blogs,• e-commerce, and even• custom touch-and-swipe applications.What does your customer want?