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Marketing Trends for 2012Sarah ManleyVivid Image, Inc.www.vimm.comFacebook: Vivid Image, Inc.Email: SarahM@vimm.com
Location Based MarketingLocation Based marketing is when a customer“checks in” and notifies their friends where theyare.Th...
Why Offer Location Deals•   Location Based Marketing (LBM) connects the What    and Who with the When and Where.•   It is ...
Types of Offers• Coupons• Discounts• Sweepstakes• Promotional Items• RewardsRemember: The art of transforming consumers’  ...
4Square Examples:   ACMC, Willmar Discount off purchase of eye wear    with check-in    Fieldstone Vineyards, Redwood Fa...
Facebook Examples: Pep’s Barber Shop, Willmar, MN – $3.00 off  haircut Stacy’s Nursery, Willmar, MN – 25% off one  regul...
Mobile MarketingHow does your website look on asmartphone or tablet?Is it readable or does it need a makeover?
Why Does Your Website Need toBe Mobile?•    Mobile phones will overtake PCs as the most     common web access devices worl...
Types of Mobile Websites•   Simple and inexpensive, to•   Fully viewable Wordpress blogs,•   e-commerce, and even•   custo...
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2012 marketing trends for slide share

  1. 1. Marketing Trends for 2012Sarah ManleyVivid Image, Inc.www.vimm.comFacebook: Vivid Image, Inc.Email: SarahM@vimm.com
  2. 2. Location Based MarketingLocation Based marketing is when a customer“checks in” and notifies their friends where theyare.The customers’ location at any given time =occasion = business opportunity
  3. 3. Why Offer Location Deals• Location Based Marketing (LBM) connects the What and Who with the When and Where.• It is the right combination of the 4 what makes a marketing campaign successful.
  4. 4. Types of Offers• Coupons• Discounts• Sweepstakes• Promotional Items• RewardsRemember: The art of transforming consumers’ shared location information into revenues.
  5. 5. 4Square Examples: ACMC, Willmar Discount off purchase of eye wear with check-in Fieldstone Vineyards, Redwood Falls – Free glass of wine with your first, and every tenth check-in Walgreens, Willmar -Every check-in, a chance to win a $200 gift card Vivid Image, Hutchinson – Free Seminar when you check-in 3 times Remax Preferred Realty, Olivia – Free Re/Max Coffee Mug for first 10 check-ins
  6. 6. Facebook Examples: Pep’s Barber Shop, Willmar, MN – $3.00 off haircut Stacy’s Nursery, Willmar, MN – 25% off one regular priced item Redwood Area Community Center, Redwood Falls, MN – Check in at RACC and get a free day pass
  7. 7. Mobile MarketingHow does your website look on asmartphone or tablet?Is it readable or does it need a makeover?
  8. 8. Why Does Your Website Need toBe Mobile?• Mobile phones will overtake PCs as the most common web access devices worldwide by 2013. – Gartner Research Firm51% of smartphone users are more likely to buy from a retailer with a mobile website, however only 4.8% of retailers have a mobile website.– Microsoft Tag Infographic
  9. 9. Types of Mobile Websites• Simple and inexpensive, to• Fully viewable Wordpress blogs,• e-commerce, and even• custom touch-and-swipe applications.What does your customer want?

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