1. INNOVATE OR BE COMMODITIZED:
THE PBM AND PHARMACY CHALLENGE FOR 2011
George Van Antwerp, GM, Pharmacy Solutions
Silverlink Communications, Inc.
Whitepaper
âInnovation will be increasingly important in the PBM world, as these
companies seek to solve a greater set of pharmaceutical cost issues
for their customers over the next 10 years.â
- Larry Marsh, Managing Director, Equity Research Barclays Capital
Table of Contents
Overview....................................................................................................................................................... 1
Is Innovation Really Necessary?.................................................................................................................. 2
Key Themes.................................................................................................................................................. 3
Theme #1: Evidence -Based Approach to Consumer Engagement........................................................ 5
Theme #2: Integrated Patient Centric Solutions...................................................................................... 7
Next Steps.................................................................................................................................................. 11