Instead of buying ads, email lists, or cold calling, inbound marketing focuses on creating educational content that pulls people toward your website where they can learn more about what you sell on their own accord.
This slide deck gives a brief overview of inbound marketing.
How to create a social media marketing plan for nonprofit organizations, steps and questions to consider when starting this process - Evonne Heyning @amoration presenting this for the 501 Nonprofit Tech Club at the Los Angeles Chamber of Commerce, June 2012
Instead of buying ads, email lists, or cold calling, inbound marketing focuses on creating educational content that pulls people toward your website where they can learn more about what you sell on their own accord.
This slide deck gives a brief overview of inbound marketing.
How to create a social media marketing plan for nonprofit organizations, steps and questions to consider when starting this process - Evonne Heyning @amoration presenting this for the 501 Nonprofit Tech Club at the Los Angeles Chamber of Commerce, June 2012
How can NGOs use Social Media for Marketing and for Raising FundsPavan Mondreti
Bala Vikasa has organized a one-day seminar to NGOs and students at their campus. I have covered different topics from how social media has changed the way we communicate to How can NGO's leverage the potential of Social Media to reach out to larger audience and raise funds.
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Shai Coggins
Slide deck for my MS NGO Connection Days in Bacolod & Cebu, November 2011. This covers some specific research on web and social media uptake in the Philippines.
Identifying, empowering, and asking for more from your influencers, presented...SocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, SocialSphere and Harvard’s Institute of Politics' John Della Volpe explains how best to identify, empower, and ask for more from your most important social media influencers.
He shares a case study from his work with the Los Angeles Kings hockey team about empowering fans through Twitter engagement.
Fusion 360: Harmonizing social media and community, presented by Bill JohnstonSocialMedia.org
In his Brands-Only Summit presentation, Autodesk's Bill Johnston talks about how they harmonized their community and social media efforts to create a positive experience for their customers.
He shares six key lessons they learned from upgrading their Fusion 360 community user experience.
How to build a kickass public interest campaign - for NAMACLyndal Cairns
Strategies, tips and tools for developing a successful public relations campaign - notes from a webinar by Lyndal Cairns for the National Alliance for Media Arts and Culture in September, 2014.
The Constituent Lifecycle: A Complete Guide to the Donor ExperienceBlackbaud
The 2014 Desktop Reference Guide by Blackbaud gives you insight and practical advice on The Constituent Lifecycle and serves as Your Guide to the Donor Experience. With this guide, you’ll better understand what that day-in and day-out— described as the constituent lifecycle—might look like for your donors. As you work through the chapters, you’ll see many different places where you can thank your supporters, share great information and resources with them, and make them feel like they are changing the world for the better, with you.
Creating a Successful Social Media StrategyWest Muse
It’s easy to get excited about social media when you hear some of the numbers: 500,000,000 people on Facebook, millions of followers on Twitter, blogs, podcasts, Instagram, and Pinterest. How do you keep up? Where do you begin? This session shares perspectives on why social media is important for museums, introduces the pros and cons of different social media options, and provides the necessary information to create a basic social media strategy for your museum.
Moderator: Kelly Koski, Director, Communications & Audience Development, Oakland Museum of California
Presenters:
Madison C. Barkley, PhD, Curator of Natural History, Education and Public Programs Coordinator, Arizona Historical Society
Annie Graeme Larkin, Curator, Bisbee Mining & Historical Museum
How To: Devise and Present a Social Media Strategy Manal Assaad
This is a sample of a social media strategy I devised for a concept exhibition as a case study to Qatar Museums Authority. It is based on my MBA research (available for download here http://bit.ly/XqxftK) and this was the requirement:
Create a social communication strategy and sample content calendar for an exhibition on Andy Warhol. Imagine that qma is putting on a 4 Month exhibition this year on the highlight pieces from Andy Warhol, pop artist. The challenges are the Qatari community know or care very little about him or his work. Regardless, it has been decided that the exhibition will proceed. The budget for marketing is qr6 million, 1 million is dedicated to social media.
The campaign should consist of a 2 month pre-opening education outreach to get the community to know more about warhol and to motivate them to come and share their interest to others throughout the exhibition lifecycle. You can use a range of resources such as films, pre recorded interviews, images of him and his work, art label descriptions, competitions, outreach, interactives etc. think outside the box and be creative. The target market is Qatari community. There are 4 stages to exhibition communication: 1) pre opening campaign, 2) Opening night, 3) duration of exhibition and 4) pre closing.
If you wish to integrate offline communication such as PR and advertising to show how you would align your online with offline then do so. Demonstrate how you would approach each campaign stage. Your strategy should be realistic and achievable (state all resources required or assumed.)
Social Media Overview and Strategy For NGOsGregory Heller
This slide deck accompanies a 60 minutes webinar by CivicActions' Social Media Strategist Gregory Heller that explains the top level concepts of social media, cover a wide variety of social media platforms (including microblogging sites like Twitter, Facebook pages and groups, blogging, photo and video sharing). We will cover examples of a variety of successful uses of social media. Learn more at http://civicactions.com/social-media
Keeping Up With Social Media - Finding the Right Social Media Marketing Mix f...iMi Associates, Inc.
In this powerpoint, we talk about the ways you can leverage your business through the use of social media marketing strategies.
We discuss traditional advertising vs. social media marketing. We then touch on topics such as social media optimization, zones of social media marketing, and social media tips for businesses.
www.imiassociates.com
Social media has changed the way businesses interact with consumers online. It’s no longer enough to simply post to Facebook or blast out a tweet.
Whether you’re a local business, entrepreneur or enterprise, creating a strategic social media plan is critical. You’ll learn the top steps you can instantly take to create a consistent strategy with superior results!
Staying Competitive in Today's Digital Workforce: Advanced Social Media Strat...Hootsuite
Today’s widening global skills gap impacts businesses, employees, and customers. It has become more important than ever to empower professionals with social media education to provide value to business. The Advanced Social Media Strategy Certification (ASMS), created by HootSuite and Syracuse University’s S.I. Newhouse School of Public Communications—two global leaders in digital communications—provides strategic social media skills to an evolving digital workforce.
In this case study, discover how ASMS Certification provides value to businesses and professionals through the stories and key takeaways of enrolled professionals.
Integrating your media strategy into existing efforts is often overlooked. Social profiles should never stand alone. This presentation sheds light on opportunities to increase the effectiveness of some of the more popular networks along with how they can overlap with other efforts in your marketing plan.
Internal and external audiences: developing a strategy to engage hearts and m...CharityComms
Alina O’Keeffe, engagement manager, Sands, the stillbirth and neonatal death charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Rethink and Realign for Digital Transformation SuccessPerficient, Inc.
The drive towards digital transformation begins with the customer and extends far into the company, affecting every area of an organization from vision and strategy to architecture, technology, and operational changes. Digital transformation is a complex maze to navigate and requires rethinking and realigning your strategy and organization for success.
Perficient’s digital transformation strategists Michael Porter and David Stallsmith led a roundtable discussion with guest speaker Nigel Fenwick, Vice President and Principal Analyst covering digital business strategy with Forrester Research. The discussion focused on how companies must structure their organizations across people, process, and technology to achieve a successful digital transformation.
Our speakers touched on a broad range of topics from current trends, roadmaps, and technology you can use to create a better vision, to developing the proper tactics, strategy, and the benchmarks that will enable you to demonstrate value to your customers and your company.
Topics included:
• Crafting a vision that works for your company
• Understanding where you are on your journey
• Aligning executive vision with business and IT roles
• Making the business case for digital transformation
• Combining tactical projects with the digital transformation strategic vision
• Uncovering and managing technology gaps
Digital Transformation Review 9: The Digital Strategy Imperative #DTR9Capgemini
In this edition of the Digital Transformation Review, we examine the approaches that organizations can take to crafting a strategy for a digital age, focusing on the following key questions: 1. How do you design a digital strategy in today’s uncertain and volatile world and understand how much reinvention of the organization is required? 2. Should your company become a
platform, or be a part of one? 3. What are the most successful approaches to executing digital strategy – acquisitions, partnerships, Greenfield?
How can NGOs use Social Media for Marketing and for Raising FundsPavan Mondreti
Bala Vikasa has organized a one-day seminar to NGOs and students at their campus. I have covered different topics from how social media has changed the way we communicate to How can NGO's leverage the potential of Social Media to reach out to larger audience and raise funds.
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Shai Coggins
Slide deck for my MS NGO Connection Days in Bacolod & Cebu, November 2011. This covers some specific research on web and social media uptake in the Philippines.
Identifying, empowering, and asking for more from your influencers, presented...SocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, SocialSphere and Harvard’s Institute of Politics' John Della Volpe explains how best to identify, empower, and ask for more from your most important social media influencers.
He shares a case study from his work with the Los Angeles Kings hockey team about empowering fans through Twitter engagement.
Fusion 360: Harmonizing social media and community, presented by Bill JohnstonSocialMedia.org
In his Brands-Only Summit presentation, Autodesk's Bill Johnston talks about how they harmonized their community and social media efforts to create a positive experience for their customers.
He shares six key lessons they learned from upgrading their Fusion 360 community user experience.
How to build a kickass public interest campaign - for NAMACLyndal Cairns
Strategies, tips and tools for developing a successful public relations campaign - notes from a webinar by Lyndal Cairns for the National Alliance for Media Arts and Culture in September, 2014.
The Constituent Lifecycle: A Complete Guide to the Donor ExperienceBlackbaud
The 2014 Desktop Reference Guide by Blackbaud gives you insight and practical advice on The Constituent Lifecycle and serves as Your Guide to the Donor Experience. With this guide, you’ll better understand what that day-in and day-out— described as the constituent lifecycle—might look like for your donors. As you work through the chapters, you’ll see many different places where you can thank your supporters, share great information and resources with them, and make them feel like they are changing the world for the better, with you.
Creating a Successful Social Media StrategyWest Muse
It’s easy to get excited about social media when you hear some of the numbers: 500,000,000 people on Facebook, millions of followers on Twitter, blogs, podcasts, Instagram, and Pinterest. How do you keep up? Where do you begin? This session shares perspectives on why social media is important for museums, introduces the pros and cons of different social media options, and provides the necessary information to create a basic social media strategy for your museum.
Moderator: Kelly Koski, Director, Communications & Audience Development, Oakland Museum of California
Presenters:
Madison C. Barkley, PhD, Curator of Natural History, Education and Public Programs Coordinator, Arizona Historical Society
Annie Graeme Larkin, Curator, Bisbee Mining & Historical Museum
How To: Devise and Present a Social Media Strategy Manal Assaad
This is a sample of a social media strategy I devised for a concept exhibition as a case study to Qatar Museums Authority. It is based on my MBA research (available for download here http://bit.ly/XqxftK) and this was the requirement:
Create a social communication strategy and sample content calendar for an exhibition on Andy Warhol. Imagine that qma is putting on a 4 Month exhibition this year on the highlight pieces from Andy Warhol, pop artist. The challenges are the Qatari community know or care very little about him or his work. Regardless, it has been decided that the exhibition will proceed. The budget for marketing is qr6 million, 1 million is dedicated to social media.
The campaign should consist of a 2 month pre-opening education outreach to get the community to know more about warhol and to motivate them to come and share their interest to others throughout the exhibition lifecycle. You can use a range of resources such as films, pre recorded interviews, images of him and his work, art label descriptions, competitions, outreach, interactives etc. think outside the box and be creative. The target market is Qatari community. There are 4 stages to exhibition communication: 1) pre opening campaign, 2) Opening night, 3) duration of exhibition and 4) pre closing.
If you wish to integrate offline communication such as PR and advertising to show how you would align your online with offline then do so. Demonstrate how you would approach each campaign stage. Your strategy should be realistic and achievable (state all resources required or assumed.)
Social Media Overview and Strategy For NGOsGregory Heller
This slide deck accompanies a 60 minutes webinar by CivicActions' Social Media Strategist Gregory Heller that explains the top level concepts of social media, cover a wide variety of social media platforms (including microblogging sites like Twitter, Facebook pages and groups, blogging, photo and video sharing). We will cover examples of a variety of successful uses of social media. Learn more at http://civicactions.com/social-media
Keeping Up With Social Media - Finding the Right Social Media Marketing Mix f...iMi Associates, Inc.
In this powerpoint, we talk about the ways you can leverage your business through the use of social media marketing strategies.
We discuss traditional advertising vs. social media marketing. We then touch on topics such as social media optimization, zones of social media marketing, and social media tips for businesses.
www.imiassociates.com
Social media has changed the way businesses interact with consumers online. It’s no longer enough to simply post to Facebook or blast out a tweet.
Whether you’re a local business, entrepreneur or enterprise, creating a strategic social media plan is critical. You’ll learn the top steps you can instantly take to create a consistent strategy with superior results!
Staying Competitive in Today's Digital Workforce: Advanced Social Media Strat...Hootsuite
Today’s widening global skills gap impacts businesses, employees, and customers. It has become more important than ever to empower professionals with social media education to provide value to business. The Advanced Social Media Strategy Certification (ASMS), created by HootSuite and Syracuse University’s S.I. Newhouse School of Public Communications—two global leaders in digital communications—provides strategic social media skills to an evolving digital workforce.
In this case study, discover how ASMS Certification provides value to businesses and professionals through the stories and key takeaways of enrolled professionals.
Integrating your media strategy into existing efforts is often overlooked. Social profiles should never stand alone. This presentation sheds light on opportunities to increase the effectiveness of some of the more popular networks along with how they can overlap with other efforts in your marketing plan.
Internal and external audiences: developing a strategy to engage hearts and m...CharityComms
Alina O’Keeffe, engagement manager, Sands, the stillbirth and neonatal death charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Rethink and Realign for Digital Transformation SuccessPerficient, Inc.
The drive towards digital transformation begins with the customer and extends far into the company, affecting every area of an organization from vision and strategy to architecture, technology, and operational changes. Digital transformation is a complex maze to navigate and requires rethinking and realigning your strategy and organization for success.
Perficient’s digital transformation strategists Michael Porter and David Stallsmith led a roundtable discussion with guest speaker Nigel Fenwick, Vice President and Principal Analyst covering digital business strategy with Forrester Research. The discussion focused on how companies must structure their organizations across people, process, and technology to achieve a successful digital transformation.
Our speakers touched on a broad range of topics from current trends, roadmaps, and technology you can use to create a better vision, to developing the proper tactics, strategy, and the benchmarks that will enable you to demonstrate value to your customers and your company.
Topics included:
• Crafting a vision that works for your company
• Understanding where you are on your journey
• Aligning executive vision with business and IT roles
• Making the business case for digital transformation
• Combining tactical projects with the digital transformation strategic vision
• Uncovering and managing technology gaps
Digital Transformation Review 9: The Digital Strategy Imperative #DTR9Capgemini
In this edition of the Digital Transformation Review, we examine the approaches that organizations can take to crafting a strategy for a digital age, focusing on the following key questions: 1. How do you design a digital strategy in today’s uncertain and volatile world and understand how much reinvention of the organization is required? 2. Should your company become a
platform, or be a part of one? 3. What are the most successful approaches to executing digital strategy – acquisitions, partnerships, Greenfield?
This is a digital strategy brand hands-on tutorial/workshop I never ended up using. Made in 2006 for OMG.tv. I think it's a pretty good place to start when looking for an online strategy/social media play.
On September 10, 2013 CapTech began a 7 week engagement at Dominion Resources in Richmond VA to create a Digital Communications Strategy. This is the story of the making of that digital strategy. On March 14, 2014, together with our client and a Forrester analyst, we presented this presentation to an invitation-only group in McClean, VA in an interactive Q&A discussion format.
Transitions are a critical time for leaders at all levels. Missteps made during the crucial first three months in a new role can jeopardize your success.
In this updated and expanded version of the international bestseller, Michael D. Watkins offers proven strategies for conquering the challenges of taking on a new role — no matter where you are in your career. Watkins, a noted expert on leadership transitions, also addresses today’s increasingly demanding professional landscape, where managers face more frequent changes and steeper expectations when they start their new jobs.
Whether you’re starting a new job, being promoted from within, or embarking on an overseas assignment, this is the guide you’ll need to succeed in your first 90 days — and beyond.
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
Social Media for the Scared February 2014Bex Lewis
Day long course designed for the Church of England, encouraging people to think about why, what, when, etc. to use social media, provided by Dr Bex Lewis, Director of Digital Fingerprint Social Media Consultancy.
Why social organisations get more social change from social media. How traditional campaigning organisations will have to adapt, if they want to stay relevant in a world of distributed networks, collective expertise and open-source collaboration.
Total learning: Communities - Learning through Knowledge SharingBrightwave Group
Communities - Learning through Knowledge Sharing by Nancy Kinder, Knowledge Management and Community Coach at FeverBee
Facilitating the growth of your learning community is an
essential skill for an L&D professional.
Nancy parts with her expertise so you can enable your community to engage meaningfully and in turn build strategic relationships for your organisation.
Social Media and Archaeology: Where Does it Fit and Why Should We Participate?Terry Brock
Presentation on using social media for archaeology and building strategy for archaeological projects given at The Institute for Digital Archaeology by Terry P. Brock and Lynne Goldstein
A 90 minute (interfaith) session on social media "please leave them fired up to use it" prepared for Coexist, to be held at St George's Centre, Windsor Castle.
Social Media Citizenship: Please leave your cell phone on! How People with D...Aaron Johannes
I have done this presentation with Jules Andre-Brown and on my own in several places now. People have asked if we'd do this workshops for their organization - please contact us and let's talk! aaron@spectrumsociety.org
#MediaLit15 (https://www.dur.ac.uk/codec/about/events/medialit/), a session designed to give those in/about to go into ministry some thinking points and practical tips on the digital in ministry.
Premier Digital: Online Church as Real Community Bex Lewis
Slides prepared for Premier Digital Webinar on 7th October 2020: https://drbexl.co.uk/event/webinar-digital-church-webinar-online-church-as-real-community/
Mini Pecha Kucha: Public Engagement Activity Bex Lewis
A mini-pecha kucha (10 slides that auto-move forward after 20 seconds) prepared for #ERA1819, second of three workshops, summarising what we've been up to since the last workshop.
'Left to their own devices' for #PremDac17Bex Lewis
40 minutes on "What is the impact of children having their own devices, and how do we manage this?" at #PremDac17
See more: https://www.premierdigital.info/conference
IPM placing the christian church in a digital ageBex Lewis
See abstract for this conference paper, to be given 8th September 2017: http://drbexl.co.uk/2017/08/18/edit-conference-abstract-inclusive-placemaking-placing-christian-church-digital-age/
A session with the diocesan youth workers to consider the digital and the questions that that raises for them in their work - giving young people the best choices, aiding their work, and protecting themselves and their charges.
Raising Children in a Digital Age - Cavendish SchoolBex Lewis
Evening event to be held 16th May, at Cavendish School, West Didsbury. http://drbexl.co.uk/event/manchester-raising-children-digital-age-cavendish-school/
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
"Protectable subject matters, Protection in biotechnology, Protection of othe...
Digital Strategy 101 for #CNMAC13
1. This work is licensed
under a Creative
Commons Attribution
3.0 Unported License.
DIGITAL STRATEGY
101
Dr Bex Lewis, CODEC, Durham
University; Social Media Director,
Digital Fingerprint
9. The Church Front Door?
For many churchgoing is no longer the ‘cultural
norm’. People don’t actively ignore the church:
they don’t even think about it. Matthew 5:1316 calls us to be salt and light in the world, and
for thousands in the ‘digital age’, that world
includes social networks such Twitter,
Facebook, YouTube and Pinterest. With literally
billions in the digital spaces, the online social
spaces presented by churches need to be
appealing, welcoming, and not look like they
are just an afterthought: they are now
effectively the ‘front door’ to your church for
digital users, and you ignore those spaces at
your peril.
http://www.churchgrowthrd.org.uk/blog/churchgro
wth/growing_churches_in_the_digital_age
Image Credit: Sxc.hu
10. • We are not selling something to the world that
will make more people like us, believe in our story,
join our churches. We are trying to be something
in the world that invites connection and
compassion, encourages comfort and healing for
those in need, and challenges those in power to
use that power in the service of justice and love
• (Drescher, 127)
12. Who is your audience?
Image Credit: Stockfresh
13. DISCUSS: Your audience
• Turn to person next to
you.
• Who are you
interested in
reaching/listening to?
• What ‘problems’ are
you seeking to solve
for them?
Image Credit: Stockfresh
17. Who are you?
•
•
•
•
What are your values?
What do you stand for?
What is your ‘tone of voice’?
What can you contribute to the
conversation?
– Locally?
– Nationally?
– Globally?
19. What do you
have in place
now, and what
tools are you
already using?
Image Credit: Stockfresh
20. A Clear Plan
• Avoids
– Wasted Time
– Wasted Effort
– Seeing social media
as ‘play’
– Social Media fatigue
– Missed
Opportunities
Image Credit: Stockfresh
21. “Call to Action”
• Don’t make it too complicated to
participate
• Define an (easy) action
• Define the (simple) benefit(s)
• Give a (short) time frame
Image Credit: Stockfresh
22. Shareability
• Knowing
– Your Audience
– Your Values
• What motivates you to
share?
– Funny?
– Poignant?
– For a particular person?
http://bzevents.com/blog/wpcontent/uploads/2012/09/Instagram-weddinghashtag.jpg
33. Blogging? Think About
•
•
•
•
•
•
Who are you blogging for?
How often can you blog?
What style of blog will you use?
What content can you produce?
What do you want Google to find?
Who else can you bring on board?
39. What is required?
• Back to: WHAT DO YOU WANT TO ACHIEVE?
• What feels ‘acceptable’ as a starting point?
– Platform?
– Frequency?
– Personal/Organisational?
– Shared?
• What will your “KPIs” look like? Can such things be
defined in numbers?
• Sustained is better than ‘energy burst’ followed by
‘dead space’…
With digital media now effectively the ‘front door’ to your church, how do you ensure that you have an effective, consistent, and sustainable presence online? Find out how to get started with an effective strategy.
Why do you need it? Get responses – expecting e.g. save time, make best use of your time, it’s all limited, etc..
Now, these may surprise you, as you may expect that I come in, tools first, and say “let’s do it all digitally”, but as it has been for many years, and will be for many more – we should start with the PROBLEM(S) that need solving, and then look at how the digital fits into the mix.
Let’s think about what you might want to ACHIEVE with social media, what do you want to DO?Not just because everyone else has it, although that can be a legitimate reason for experimenting – but experiment within limits…
What problems are you trying to solve for people – audience, or people who are commissioning you?
Thechurch is just not on many people’s radar .. On a Sunday the Cathedrals of the shopping mall and the football pitch draw people in and provide the social spaces that people used to get from the church… so is there something else that Christians are seeking to offer… (But also need care that not using that space just to promote what you doing … if the church community gets onboard can see ‘true community’)
Are you listening to them, producing something for them, or for yourself, … e.g. Old Spice campaign – designed because they realised men weren’t buying it, but women buying it for their men to smell nice… so if you’re trying to get people into church, who are you seeking to reach? (The notion of the long tail – new term for age old ‘you can’t please everyone’)
Problems – are there any have an idea of where the digital might help? This we’re doing a quick version of what I’d usually give 20+ minutes to do, etc…
“Does Sam exist in real-life? Probably not exactly like this. But that’s not the point. The point is they have a target. They know who they’re going after. Do you?”Take time to create personas of those that you are trying to reach – they have a name, an age, characteristics – help you keep them in mind whilst you are preparing communication – not what you say, what they hear…
Thinking through how things have changed – we don’t PUSH the message at people – we seek to be intriguing and draw them in…
Stand for, rather than against. If can agree this – removes the pressure from any one person
What are you trying to achieve – people in the door, people attending discipleship, people asking questions…? Or is this just about fame for you?
Understand that you’re not starting from 0 …Use flipchart board to draw a spider diagram summarising what people are already involved in. Discuss similarities/differences (learn from each other), and start to see where social media already fits/where it may be expanded.
Without a clear plan, you can end up diving into everything and scattering yourselves too thin, which is not helpful! Or end up not engaging at all..A clear plan = avoids wasted time, effort, backlash from those who think you are ‘playing’ rather than working. Avoid social media fatigue (Twitter/3 months!), or missing opportunities (all the opps I’ve had via Twitter).However, DO leave space for experimentation in the strategy.
Don’t block entry to the site, demanding an email address before allowing entry…What would this look like on a church website – e.g. the final “don’t” would be asking for a commitment to church membership, or to Jesus, before allowing further entry… but find out where people are/what connects with them, allow them to try things for ‘free’ without feeling like they have to give it all in, encourage now/soon (though I don’t like – do this or it closes in 3 days kind of things.. I feel played – let me know you’ve got a great deal, long-term … isn’t that what we have – time limited by life-span but only God knows that…
Based on knowledge of that audience, and/or yourself – but don’t assume everyone the same as you –Steve Fogg // encourages people to contribute BEFORE sermon, etc. put hashtag up in church…
If I share something on my own page – far more likely to pick up comments than if it’s on BB’s page…
If you’re a church, draw the congregation in – get them to champion what you are doing – so give them something to believe in/want to share … how will this work if people are still trying to use last year’s hashtag?
If you’re a church, draw the congregation in – get them to champion what you are doing – so give them something to believe in/want to share … how will this work if people are still trying to use last year’s hashtag?
If you don’t know the different tools…. See this document…
How much can we find out about people – how many people can we reach – not the hugest of numbers, but think compared to average congregation… is a bit of a game of numbers..
Here’s my suggestions for a ‘daily workout’ – anticipated to take around 20 minutes a day… worth the investment – really has to look active to generate interest!
You can probably think of other questions that you’ll come up with for each platform – each will vary depending on the solution that you are seeking…
Social Media may be free – may need to allocate time, something else may have to give…
What keywords are people going to be searching for you for … make a list…doesn’t have to be definitive – keep working on it… note ‘the long tail’…
Biggest time-saver I’ve ever found…
How to create a manageable and sustainable social media strategy.Which Media?;Who?; How often?; To achieve what?
Final word – remember – there is always a human being at the other end of the keyboard… think before you type…Questions?