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Media for Ministry, St John's Nottingham, June 2014 with @drbexl


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A day-long session for ordinands in training and ministers at St John's Nottingham, thinking about social media and ministry in a digital age.

Published in: Education, Technology, Business
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Media for Ministry, St John's Nottingham, June 2014 with @drbexl

  1. 1. MINISTRY IN A DIGITAL AGE Dr Bex Lewis, Digital Fingerprint June 2014 for: This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International
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  3. 3. Let’s “tweet” each other…“Let’s Tweet Each Other”
  4. 4. SOCIAL Media
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  6. 6. "If you want to build a presence in the social media platform, then you need to be present." - @unmarketing
  7. 7. The Big Questions •Why •Who •What •Where •When •To achieve what? •How do the digital tools help achieve this?
  8. 8. WHY BE ONLINE?
  9. 9. Image Credit: The Worship Cloud
  10. 10. John Wesley “I look upon the world as my parish.”
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  12. 12. Understand the Culture
  13. 13. Carl Medearis Relax, enjoy your friends. Enjoy their company along with the company of Jesus. Point him out, freely, without fear or intimidation. You’re not responsible to sell him to them. You’re simply saying what you’ve seen. You're not the judge. You’re the witness.
  14. 14. Brennan Manning The greatest single cause of atheism in the world today is Christians who acknowledge Jesus with their lips and walk out the door and deny him by their life style. That is what an unbelieving world simply finds unbelievable.
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  16. 16. The Church Front Door? For many churchgoing is no longer the ‘cultural norm’. People don’t actively ignore the church: they don’t even think about it. … With literally billions in the digital spaces, the online social spaces presented by churches need to be appealing, welcoming, and not look like they are just an afterthought: they are now effectively the ‘front door’ to your church for digital users, and you ignore those spaces at your peril. Image Credit:
  17. 17. We are not selling something to the world that will make more people like us, believe in our story, join our churches. We are trying to be something in the world that invites connection and compassion, encourages comfort and healing for those in need, and challenges those in power to use that power in the service of justice and love (Drescher, 2011, 127)
  18. 18. Networks of Networks
  19. 19. Source: Netcasters?
  20. 20. Image Credit: Purchased Stockfresh Social Media: More than the cherry on the cake!
  21. 21. #ChristmasMeans
  22. 22. #ChristmasMeans #EasterMeans
  23. 23. WHY IS THERE SO MUCH FEAR? Image Source: RGBStock
  24. 24. An incredible new technology enables the transmission of text on a worldwide basis. It rapidly reduces production and distribution costs and for the first time allows large numbers of people to access text and pictures in their own homes.
  25. 25. “Furedi suggests that moral panics have a tendency to occur ‘at times when society has not been able to adapt to dramatic changes’ and when such change leads those concerned to express fear over what they see as a loss of control.” Image Credit: Stockfresh
  26. 26. Is Using an iPad in preaching unholy? …If I am a true priest, I can be so with a telephone in my hand, with a Bible in the other and I can be so with a newspaper under my arm, because it isn’t these instruments that speak alone, but our faith which is made of flesh and which speaks to the flesh; that is why my flesh will be the true synthesis. Digital Preparation Tools: igital-sermon-prep/
  27. 27. Image Credit: Digital Literacy (JISC) “digital literacy defines those capabilities which fit an individual for living, learning and working in a digital society”
  28. 28. Lion Hudson (2014)
  29. 29. digital-disciple-with-changingworship
  30. 30. Love thy neighbour? What does it mean to ‘love your neighbour’ in a world in which a ‘friend’ might as easily be the kid from down the street you grew up with as a woman in Botswana whom you’ve never seen in person and only know in the context of Facebook status updates, photos, and notes? … How can we negotiate spiritual interaction in these contexts without losing sight of basic elements of Christian faith expressed in traditional embodied and geographically located practices of prayer, worship, and compassion towards others? Tweet if You Heart Jesus, 2011, p.xiv
  31. 31. Human Beings at machines, not “are machines” Image Source: Stockfresh
  32. 32. What (Biblical) values do we want to see in our (digital) world? Image Credit: iStockPhoto
  33. 33. Values •Integrity (practice preach, same person on/offline) •Clarity (think b4 send) •Wisdom (privacy, etc) •Gentleness (discuss) •Hospitality/welcome (inclusively loving)
  34. 34. WHERE?
  36. 36. The Conversation Prism
  37. 37. 5/social-media-explained-for- churches
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  40. 40. Image Credit: 10 Essentials for Twitter
  41. 41. 1: 140 Characters
  42. 42. Train Tweets
  43. 43. 2: Followers
  44. 44. 3: Bio
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  52. 52. 4: RTs, MTs & HTs RTs, MTs and HTs
  53. 53. 5: #Hashtags
  54. 54. Join Pre-Existing Conversations
  55. 55. 6: Trending Topics 26/05/14: 22:56
  56. 56. 7: Favourites
  57. 57. 8: Lists
  58. 58. 9 : Verification
  59. 59. 10: It’s good for… • New connections via shared interests • Building your “brand” • Pre/During/Post Event Conversations • Breaking news • Asking questions • Sharing good resources • Sharing pithy statements/quotes • Being “polemical”
  60. 60. P.S. to-add-your-phone-via-sms
  61. 61. Tweeting in Church? • Good Thing? • Bad Thing? • Why might/might not people tweet in church? • What might encourage more ‘engagement’? Image Credit: Purchased Stockfresh
  62. 62. 9 Essentials for Facebook
  63. 63. 1: Personal Profile
  64. 64. 2: Write on Walls
  65. 65. 3: Pages
  66. 66.
  67. 67. Facebook Insights
  68. 68. 4: Groups
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  70. 70. 5: Events
  71. 71. 6: The Like Button
  72. 72. ‘Amongst Friends…’
  73. 73. 7: Age/Gender
  74. 74. 8: Help!
  75. 75. 9: Facebook functions in ministry? • Encourage Community • Whole (life) Church • Groups (e.g. 20s30s) • Give others insights into ‘church life’ e.g. photo sharing • Offer pastoral care • *Youth: PM’s, CC parents/another leader in • Advertise Events
  77. 77. Blogging
  78. 78. Blog Characteristics? • A reverse diary (most recent entry first) • A publically accessible personal journal • Reflections, comments and hyperlinks • Commentary/news on a particular subject • Text/Image/Links including media • Interactive, especially comments • Potentially informal tone
  79. 79. Ideas for Content? • “See what we’ve been up to” • Thoughts & Reflections • Reviews (Books, films, websites) etc) • Challenging ideas for debate • Interviews (Text, Audio, Video) • ‘Best Of’ Content • ‘How-to’ Posts • 10 things you can… • Guest Posts Image credit: RGBStock
  80. 80. Get Inspired…
  81. 81. Think About • Who are you blogging for? • How often can you blog? • What style of blog will you use? • What content can you produce? • What do you want Google to find? • Who else can you bring on board?
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  83. 83. Blogging/Sermon Overlap?
  84. 84. The conspicuous and central Protestant sermon is one of these. It made sense in a education- and resource-poor (and frankly, entertainment-poor) age, but if I held forth for twenty minutes or more every Sunday, I expect to be regularly challenged (perhaps mentally, and in an unspoken way) by people who would Google for facts during my oratory.
  85. 85. LUNCH Image Credit: Purchased Stockfresh
  86. 86. http://www.jeffbul 11/the-facts-and- figures-on- youtube-in-2013- infographic/
  87. 87. YouTube: “How To Pray”
  88. 88. Simple ideas for Video: • Think of the STORIES you have to tell, and how you might tell them – • Events: Before/After • Sermons: Quick Overviews/Responses • People & Their Lives • What can you “How To”? • Engage with other’s videos: • Comment (no flaming) • Blog about them • Add to favourites/playlist
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  98. 98. Matt O’Reilly (2010) Shane Hipps writes from within the Emergent movement and favors a dialogical preaching form which closely resembles that advocated by Pagitt. The Emergent worship scene described by Hipps includes a pastor who “periodically shares a Bible verse and a few brief thoughts, eliciting dialogue and feedback but being careful not to exude an aura of too much authority.” n_a_Digital_Age_
  99. 99. "The digital age isn’t killing off preaching, but what the survey suggests is that too much preaching is doing too little to motivate people to look at the world differently and therefore live in it differently," said Paul Johns, a director at the College of Preachers. "If that’s so, we have to question what we preachers are actually saying about the Bible and about contemporary issues, and how well we’re engaging with our congregations.” (Preaching Survey, 2009)
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  101. 101. • We also saw that, contrary to popular wisdom about what goes viral, neither “difficult” subjects nor fact-filled presentations scare people off. Nearly 20% of the people who watched a deep dive into American health care policy thought it was worth passing along to their friends. A powerful historical video of a teacher giving her young students a firsthand lesson in bigotry was viewed more than 3 million times. And four of the posts in the top 100 were about the important (but thoroughly unsexy) topic of income inequality.
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  104. 104. Audio?
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  106. 106. The Visual…
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  111. 111.
  112. 112. WHEN?
  113. 113. 1 : Hootsuite
  114. 114.
  115. 115. 2: Buffer
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  117. 117.
  118. 118.
  119. 119. Quick Overview…
  120. 120. WHAT SHOULD I SHARE? Image source: Stockfresh
  121. 121. Discuss: Keywords Image Credit: Purchased Stockfresh
  122. 122. Don’t look to “publish” but engage in a CONVERSATION Image source: Stockfresh
  123. 123. Humour
  124. 124. Vulnerability
  125. 125. Sermon Soundbites
  126. 126. “Call to Action” • Don’t make it too complicated to participate • Define an (easy) action • Define the (simple) benefit(s) • Give a (short) time frame Image Credit: Purchased Stockfresh
  127. 127. Principles of Good Engagement •Be interesting •Be encouraging •Be active •Be helpful •Be authentic Image Credit: Stockfresh
  128. 128. WHO? Image Credit: Purchased Stockfresh
  129. 129. DISCUSS: Your audience • Turn to person next to you. • Who are you interested in reaching/listening to? • What ‘problems’ are you seeking to solve for them? Image Credit: Purchased Stockfresh
  130. 130. Personas
  131. 131. COPYRIGHT Really important to be aware of…!!
  132. 132. Image Sources, e.g. • FREE • • • • • PAID • (Christian) • • • See: for more Image Credit: Stockfresh
  133. 133. commons-license-types-pros-cons1.gif
  134. 134. Image Source: RGBStock Strategy
  135. 135. Agree a (flexible) Social Media Policy Image credit: SXC.Hu
  136. 136. holders/technology-and-church/social-media-guidelines • The principles applied to this are: • Be credible. Be accurate, fair, thorough and transparent. • Be consistent. Encourage constructive criticism and deliberation. • Be cordial, honest and professional at all times. Be responsive. When you gain insight, share it where appropriate. • Be integrated. Wherever possible, align online participation with other communications. • Be a good representative of the Methodist Church. Remember that you are an ambassador for Christ, the Church and your part of it. Disclose your position as a member or officer of the Church, making it clear when speaking personally. Let Galatians 5:22-26 guide your behaviour. • Be respectful: respect confidentiality. Respect the views of others even where you disagree.
  137. 137. Bath & Wells Diocese 9 Twitter Rules • Don't rush in • Remember tweets are transient yet permanent • Be a good ambassador for the Church • Don't hide behind anonymity • Be aware of public/private life boundaries • Maintain a professional distance • Stay within the law • Respect confidentiality • Be mindful of your own security
  138. 138. communications-for-the-social-media-age/ Don’t overthink. Running through committees, endless drafts and approval processes to get a response out there can cause far more damage than good. As long as you have taken the time to assess the situation and can take a rational, respectful tone in your response, even an awkward response is OK to start with, and buys you time to continue to respond to the problem.
  139. 139. Don’t forget… Image Credit: Stockfresh
  140. 140. Image Source: RGBStock Let’s Look at YOUR Situation(s)
  141. 141. To achieve what? Image Source: RGBStock
  142. 142. What media? Image Source: Dr Bex Lewis
  143. 143. Who’s going to do it? Image Source: Stockfresh
  144. 144. How often? Image Source: Stockfresh
  145. 145. RISKS? Image Source: RGBStock
  146. 146. Image Credit: Purchased Stockfresh Social Media: More than the cherry on the cake!
  147. 147. What is your ONE takeaway action?
  148. 148. @drbexl @digitalfprint @bigbible Questions?