Social Media for the Scared for @C_of_E
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This document provides an overview of using social media for churches. It begins by explaining why churches should be online to connect with people in the digital world, where online spaces have become the front door for many. It discusses common fears around social media and the need for digital literacy. The document then covers various social media platforms like Twitter, Facebook, blogs, YouTube and Pinterest and provides tips for how churches can use each one. It stresses the importance of having a strategy and discusses who to reach, what to share, when to share, risks to consider, and having social media policies to guide engagement. The overall message is that social media, if used properly, can help churches achieve their goals of connection, community and sharing their message
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Social Media for the Scared for @C_of_E
- 1. SOCIAL MEDIA FOR THE SCARED Dr Bex Lewis, Digital Fingerprint URL: http://www.slideshare.net/drbexl/social-media-for- the-scared-for-cofe May 2014 for: http://www.churchcommstraining.org This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International
- 4. “Let’s Tweet Each Other”
- 6. Image Credit: Facebook Meme
- 8. "If you want to build a presence in the social media platform, then you need to be present." - @unmarketing
- 10. The Big Questions •Why •Who •What •Where •When •To achieve what? •How do the digital tools help achieve this?
- 11. WHY BE ONLINE?
- 12. Image Credit: The Worship Cloud
- 15. The Church Front Door? For many churchgoing is no longer the ‘cultural norm’. People don’t actively ignore the church: they don’t even think about it. Matthew 5:13-16 calls us to be salt and light in the world, and for thousands in the ‘digital age’, that world includes social networks such Twitter, Facebook, YouTube and Pinterest. With literally billions in the digital spaces, the online social spaces presented by churches need to be appealing, welcoming, and not look like they are just an afterthought: they are now effectively the ‘front door’ to your church for digital users, and you ignore those spaces at your peril. http://www.churchgrowthrd.org.uk/blog/churchgrowth/growing_churches_in_the_digital_age Image Credit: Sxc.hu
- 16. We are not selling something to the world that will make more people like us, believe in our story, join our churches. We are trying to be something in the world that invites connection and compassion, encourages comfort and healing for those in need, and challenges those in power to use that power in the service of justice and love (Drescher, 2011, 127)
- 19. Image Credit: Purchased Stockfresh Social Media: More than the cherry on the cake!
- 20. #ChristmasStarts
- 21. #ChristmasMeans
- 23. WHY IS THERE SO MUCH FEAR? Image Source: RGBStock
- 24. An incredible new technology enables the transmission of text on a worldwide basis. It rapidly reduces production and distribution costs and for the first time allows large numbers of people to access text and pictures in their own homes.
- 27. “Furedi suggests that moral panics have a tendency to occur ‘at times when society has not been able to adapt to dramatic changes’ and when such change leads those concerned to express fear over what they see as a loss of control.” http://www.aber.ac.uk/media/Students/lcs9603.html Image Credit: Stockfresh
- 28. Image Credit: http://www.jiscdigitalmedia.ac.uk/video-assist Digital Literacy (JISC) “digital literacy defines those capabilities which fit an individual for living, learning and working in a digital society”
- 30. https://audioboo.fm/boos/1577833-what-does-it-mean-to-be-a- digital-disciple-with-changingworship
- 31. Love thy neighbour? What does it mean to ‘love your neighbour’ in a world in which a ‘friend’ might as easily be the kid from down the street you grew up with as a woman in Botswana whom you’ve never seen in person and only know in the context of Facebook status updates, photos, and notes? … How can we negotiate spiritual interaction in these contexts without losing sight of basic elements of Christian faith expressed in traditional embodied and geographically located practices of prayer, worship, and compassion towards others? Tweet if You Heart Jesus, 2011, p.xiv
- 32. Human Beings at machines, not “are machines” Image Source: Sxc.Hu
- 33. What (Biblical) values do we want to see in our (digital) world? Image Credit: iStockPhoto
- 34. WHERE?
- 41. What’s it good for? • New connections via shared interests • Building your “brand” • Pre/During/Post Event Conversations • Breaking news • Asking questions • Share good resources • Sharing pithy statements/quotes • Being “polemical”
- 45. Twitter Spokesperson: “Twitter brings you closer to the things you are passionate about - and for millions of people across the globe that is faith.” http://news.sky.com/story/1022800/senior-bishops-to-tweet- christmas-sermons
- 55. RT: The Power of the Retweet Image Credit: Todaymade.com
- 57. You may also commonly see…. •MT •HT Image Credit: Stockfresh
- 58. Lists
- 59. Trending Topics: 5/5/14: 2150
- 60. Hashtags Explained Image Credit: Purchased Stockfresh
- 62. Train Tweets
- 63. Manage Expectations •Use the 160 character bio well… •Who •When •What Image Credit: Stockfresh
- 65. Tweeting in Church? • Good Thing? • Bad Thing? • Why might/might not people tweet in church? • What might encourage more ‘engagement’? Image Credit: Purchased Stockfresh
- 71. What can you do on Facebook? • Find friends • Post status updates • Leave public messages on the ‘wall’ • Post & Tag people in photos • Comment on others photos • Send private ‘messages’ • Join Groups, Like Pages • Link to other social media
- 73. Facebook functions in ministry? • Encourage Community • Whole (life) Church • Groups (e.g. 20s30s) • Give others insights into ‘church life’ e.g. photo sharing • Offer pastoral care • *Youth: PM’s, CC parents/another leader in • Advertise Events
- 74. Choose Who to Share With
- 75. The power of ‘Like’
- 84. Pastoral Care: Facebook Image Credit: Purchased Stockfresh
- 87. WHAT ELSE IS IMPORTANT?
- 89. Blog Characteristics? • A reverse diary (most recent entry first) • A publically accessible personal journal • Reflections, comments and hyperlinks • Commentary/news on a particular subject • Text/Image/Links including media • Interactive, especially comments • Potentially informal tone
- 90. Ideas for Content? • “See what we’ve been up to” • Thoughts & Reflections • Reviews (Books, films, websites) etc) • Challenging ideas for debate • Interviews (Text, Audio, Video) • ‘Best Of’ Content • ‘How-to’ Posts • 10 things you can… • Guest Posts Image credit: RGBStock
- 91. Get Inspired…
- 94. Think About • Who are you blogging for? • How often can you blog? • What style of blog will you use? • What content can you produce? • What do you want Google to find? • Who else can you bring on board?
- 98. YouTube: “How To Pray”
- 99. Simple ideas for Video: • Think of the STORIES you have to tell, and how you might tell them – • Events: Before/After • Sermons: Quick Overviews/Responses • People & Their Lives • What can you “How To”? • Engage with other’s videos: • Comment (no flaming) • Blog about them • Add to favourites/playlist
- 110. • We also saw that, contrary to popular wisdom about what goes viral, neither “difficult” subjects nor fact-filled presentations scare people off. Nearly 20% of the people who watched a deep dive into American health care policy thought it was worth passing along to their friends. A powerful historical video of a teacher giving her young students a firsthand lesson in bigotry was viewed more than 3 million times. And four of the posts in the top 100 were about the important (but thoroughly unsexy) topic of income inequality.
- 114. The Visual…
- 115. The Power of Pinterest http://www.pinterest.com/TCWomancom
- 120. LUNCH Image Credit: Purchased Stockfresh
- 122. WHEN?
- 123. http://hootsuite.com
- 124. http://hootsuite.com
- 130. WHAT SHOULD I SHARE? Image source: Stockfresh
- 131. Discuss: Keywords Image Credit: Purchased Stockfresh
- 133. Don’t look to “publish” but engage in a CONVERSATION Image source: Stockfresh
- 137. Sermon Soundbites
- 138. “Call to Action” • Don’t make it too complicated to participate • Define an (easy) action • Define the (simple) benefit(s) • Give a (short) time frame Image Credit: Purchased Stockfresh
- 139. Principles of Good Engagement •Be interesting •Be encouraging •Be active •Be helpful •Be authentic Image Credit: Stockfresh
- 140. WHO? Image Credit: Purchased Stockfresh
- 141. DISCUSS: Your audience • Turn to person next to you. • Who are you interested in reaching/listening to? • What ‘problems’ are you seeking to solve for them? Image Credit: Purchased Stockfresh
- 143. COPYRIGHT Really important to be aware of…!!
- 144. Image Sources, e.g. • FREE • http://www.flickr.com/creativecommons • http://www.sxc.hu • http://rgbstock.com • http://www.freebibleimages.org • PAID • http://theworshipcloud.com (Christian) • http://stockfresh.com/ • http://iStockPhoto.com • See: http://bigbible.org.uk/about/policies/image-policy/ for more Image Credit: Stockfresh
- 145. http://scottfisk.com/wp- content/uploads/2009/06/creative-commons- license-types-pros-cons1.gif
- 148. Agree a (flexible) Social Media Policy Image credit: SXC.Hu
- 149. http://www.methodist.org.uk/ministers-and-office- holders/technology-and-church/social-media-guidelines • The principles applied to this are: • Be credible. Be accurate, fair, thorough and transparent. • Be consistent. Encourage constructive criticism and deliberation. • Be cordial, honest and professional at all times. Be responsive. When you gain insight, share it where appropriate. • Be integrated. Wherever possible, align online participation with other communications. • Be a good representative of the Methodist Church. Remember that you are an ambassador for Christ, the Church and your part of it. Disclose your position as a member or officer of the Church, making it clear when speaking personally. Let Galatians 5:22-26 guide your behaviour. • Be respectful: respect confidentiality. Respect the views of others even where you disagree.
- 150. Bath & Wells Diocese 9 Twitter Rules • Don't rush in • Remember tweets are transient yet permanent • Be a good ambassador for the Church • Don't hide behind anonymity • Be aware of public/private life boundaries • Maintain a professional distance • Stay within the law • Respect confidentiality • Be mindful of your own security http://www.bbc.co.uk/news/technology-25848873
- 151. http://twitterforchurches.com/blog/2009/06/29/crisis- communications-for-the-social-media-age/ Don’t overthink. Running through committees, endless drafts and approval processes to get a response out there can cause far more damage than good. As long as you have taken the time to assess the situation and can take a rational, respectful tone in your response, even an awkward response is OK to start with, and buys you time to continue to respond to the problem.
- 152. Don’t forget… Image Credit: Stockfresh
- 153. Image Source: RGBStock Let’s Look at YOUR Situation(s)
- 154. To achieve what? Image Source: RGBStock
- 155. What media? Image Source: Dr Bex Lewis
- 156. Who’s going to do it? Image Source: Stockfresh
- 157. How often? Image Source: Stockfresh
- 159. What is your ONE takeaway action?
- 161. GET HANDS ON!