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Persona Worksheet
NAME:
ROLE:
NEED
What does this person really
want?
NEGATIVE TRENDS
Negative trends from the environment
HEADACHES
Professional and work issues
FEARS
Personal issues
Positive trends from the environment
POSITIVE TRENDS
OPPORTUNITIES
HOPES
Professional and work related positive
outcomes
Personal goals and hopes
Persona Worksheet
What is their motivation to make a
donation to your nonprofit or cause?
 
What type of stories or content will
capture their attention and inspire a
donation?
What are their preferred channels for
giving?
DONATIONS SOCIAL MEDIA/DIGITAL
What social media channels do they use and
what needs does it fulfill?
Where do they hang out on social media?
What type of user are they? How do they
access?
What type of information are they seeking
on social media channels? What are they
seeing from their friends?

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Persona Worksheet

  • 1. Persona Worksheet NAME: ROLE: NEED What does this person really want? NEGATIVE TRENDS Negative trends from the environment HEADACHES Professional and work issues FEARS Personal issues Positive trends from the environment POSITIVE TRENDS OPPORTUNITIES HOPES Professional and work related positive outcomes Personal goals and hopes
  • 2. Persona Worksheet What is their motivation to make a donation to your nonprofit or cause?   What type of stories or content will capture their attention and inspire a donation? What are their preferred channels for giving? DONATIONS SOCIAL MEDIA/DIGITAL What social media channels do they use and what needs does it fulfill? Where do they hang out on social media? What type of user are they? How do they access? What type of information are they seeking on social media channels? What are they seeing from their friends?