This document is a persona worksheet to help define a target donor persona. It includes sections to identify the persona's role, needs, fears, positive and negative trends, opportunities, and hopes both personally and professionally. Additionally, it prompts to determine the persona's motivation to donate, what type of stories would inspire their donation, their preferred donation channels, social media habits including channels used and how they engage, as well as what information they seek on social media.

1. Persona Worksheet
NAME:
ROLE:
NEED
What does this person really
want?
NEGATIVE TRENDS
Negative trends from the environment
HEADACHES
Professional and work issues
FEARS
Personal issues
Positive trends from the environment
POSITIVE TRENDS
OPPORTUNITIES
HOPES
Professional and work related positive
outcomes
Personal goals and hopes

2. Persona Worksheet
What is their motivation to make a
donation to your nonprofit or cause?
What type of stories or content will
capture their attention and inspire a
donation?
What are their preferred channels for
giving?
DONATIONS SOCIAL MEDIA/DIGITAL
What social media channels do they use and
what needs does it fulfill?
Where do they hang out on social media?
What type of user are they? How do they
access?
What type of information are they seeking
on social media channels? What are they
seeing from their friends?