P&G has significantly fewer social media fans than its brands and seeks to strengthen its brand association and increase sales through a new media marketing plan. The plan involves liking and following P&G brands on social media, creating video clips about P&G for social media, and a Google AdWords campaign for P&G's e-Saver program to drive subscriptions. The budget is $90,000 over one year with goals of increasing fans, clicks, and e-Saver subscriptions.