The document discusses why churches cannot afford to ignore social media. It notes that social media platforms like Facebook, Twitter, YouTube and blogs have become effectively the "front door" for many people, especially younger generations, to access information about churches. The document provides guidance on how churches can develop a strategic social media presence, including determining goals and objectives, appropriate platforms, content, target audiences, posting schedules and community management best practices. The overall message is that an active, authentic social media presence is important for churches to remain relevant and connect with people in digital spaces.
Kent House and KUSBP "Using Social Network sites to develop business" eventKent House
Kent House and Keele University Science and Business Park presentation for local businesses on how to take advantage of social networking techniques, social media, and social marketing.
NRB Convention 2010 in Nashville - Social Media workshop discussing Facebook, Twitter, YouTube and other social media with tips and best practices for ministries and non-profits
Case study: Dulwich OnView - unpublished extract from International Communica...Yang-May Ooi
The following is an unpublished case study which was written for the book International Communications Strategy which I co-authored with Silvie Cambie. We had too much material for the book and needed to give priority to international case studies so a number of UK case studies were reluctantly dropped from the final book, this one on Dulwich OnView, being one of them.
Dulwich OnView was a blog project which I created and developed for the Friends of the Dulwich Picture Gallery and exemplifies the principles of non-hierarchical collaborative working and authentic engagement and trust which are found in successful social media projects. The project won the Best Small Museums Website 2010 at the Archimuse Conference, a major conference within the museums and heritage sector.
International Communications Strategy was nominated for the FT Goldman Sachs Business Book of the Year Award 2009.
Yang-May Ooi
SlideShare as a Business Tool: How to use for networking and business promotionWendy Soucie
This presentation was given at the monthly meeting for the Madison Area Business Consultants. This is a membership based group of over 250 professionals and freelance consultants who cover a diverse range of expertise from marketing, education, manufacturing, training, sales, IT, business development, financial services, organizational management etc. The goal was to introduce attendees to a social media business tool that could enhance presentations they were already given and make them more useful as a marketing effort, public relations, thought leadership, and educational tool for potential clients and partners.
A 90 minute (interfaith) session on social media "please leave them fired up to use it" prepared for Coexist, to be held at St George's Centre, Windsor Castle.
Kent House and KUSBP "Using Social Network sites to develop business" eventKent House
Kent House and Keele University Science and Business Park presentation for local businesses on how to take advantage of social networking techniques, social media, and social marketing.
NRB Convention 2010 in Nashville - Social Media workshop discussing Facebook, Twitter, YouTube and other social media with tips and best practices for ministries and non-profits
Case study: Dulwich OnView - unpublished extract from International Communica...Yang-May Ooi
The following is an unpublished case study which was written for the book International Communications Strategy which I co-authored with Silvie Cambie. We had too much material for the book and needed to give priority to international case studies so a number of UK case studies were reluctantly dropped from the final book, this one on Dulwich OnView, being one of them.
Dulwich OnView was a blog project which I created and developed for the Friends of the Dulwich Picture Gallery and exemplifies the principles of non-hierarchical collaborative working and authentic engagement and trust which are found in successful social media projects. The project won the Best Small Museums Website 2010 at the Archimuse Conference, a major conference within the museums and heritage sector.
International Communications Strategy was nominated for the FT Goldman Sachs Business Book of the Year Award 2009.
Yang-May Ooi
SlideShare as a Business Tool: How to use for networking and business promotionWendy Soucie
This presentation was given at the monthly meeting for the Madison Area Business Consultants. This is a membership based group of over 250 professionals and freelance consultants who cover a diverse range of expertise from marketing, education, manufacturing, training, sales, IT, business development, financial services, organizational management etc. The goal was to introduce attendees to a social media business tool that could enhance presentations they were already given and make them more useful as a marketing effort, public relations, thought leadership, and educational tool for potential clients and partners.
A 90 minute (interfaith) session on social media "please leave them fired up to use it" prepared for Coexist, to be held at St George's Centre, Windsor Castle.
Here's our PowerPoint presentation about how to create a new account in WordPress and how to access our Class Blog. This is for DDBC participants in the summer of 2016.
Here you will find our Digital Discipleship Boot Camp participants response to the question - What is one inspiring message you want to pass on to future participants in this course?
An introduction to 3 different tools you can use in ministry; Doodle to help schedule meetings, Toodledo to keep your tasks straight and Evernote to put an end to the question, "where did I put that information?"
#CNMAC14 - Digital Healthcheck with @drbexlBex Lewis
Come and join a discussion around these areas, in a session for #CNMAC14, 1st November 2014. Session description:
Digital health check: The omnipresence of digital can pose challenges. Explore with Dr Bex how to keep your life in balance.
Dr Bex Lewis, CODEC
See more at: http://www.newmediacentreofexcellence.org.uk/cnmac/conference/agenda#sthash.Y6UpJkFe.dpuf
Social Media Masterclass for London WitnessBex Lewis
A full-day course working with London Witness ( http://www.london.anglican.org/articles/london-witness-confidently-communicating-god-in-london/) - seeking to confidently communicate God in London.
#MediaLit15 (https://www.dur.ac.uk/codec/about/events/medialit/), a session designed to give those in/about to go into ministry some thinking points and practical tips on the digital in ministry.
Social Media for Ministry, Chester Diocese, July 2016Bex Lewis
Material prepared for day-long workshop with Chester Diocese by Dr Bex Lewis of Digital Fingerprint, see http://www.chester.anglican.org/event.asp?Page=1287
#MediaLit14 - DigiRev - Media for Ministry Bex Lewis
#Medialit14 is the fifth year that @codecuk have offered an intensive week's training in media and ministry (widely defined, although originally built around those undergoing ordination training). This session will be Tuesday morning, following 'The Digital Revolution'.
Premier Digital: Online Church as Real Community Bex Lewis
Slides prepared for Premier Digital Webinar on 7th October 2020: https://drbexl.co.uk/event/webinar-digital-church-webinar-online-church-as-real-community/
Mini Pecha Kucha: Public Engagement Activity Bex Lewis
A mini-pecha kucha (10 slides that auto-move forward after 20 seconds) prepared for #ERA1819, second of three workshops, summarising what we've been up to since the last workshop.
'Left to their own devices' for #PremDac17Bex Lewis
40 minutes on "What is the impact of children having their own devices, and how do we manage this?" at #PremDac17
See more: https://www.premierdigital.info/conference
IPM placing the christian church in a digital ageBex Lewis
See abstract for this conference paper, to be given 8th September 2017: http://drbexl.co.uk/2017/08/18/edit-conference-abstract-inclusive-placemaking-placing-christian-church-digital-age/
A session with the diocesan youth workers to consider the digital and the questions that that raises for them in their work - giving young people the best choices, aiding their work, and protecting themselves and their charges.
Raising Children in a Digital Age - Cavendish SchoolBex Lewis
Evening event to be held 16th May, at Cavendish School, West Didsbury. http://drbexl.co.uk/event/manchester-raising-children-digital-age-cavendish-school/
Social Media, Peer Surveillance and Spiritual FormationBex Lewis
A session prepared for AHRC workshop on Religion and Surveillance. Taken a lot of prep, and still feel it needs more. Got me thinking about a lot of things in further layers than in the past ... let's see how it goes! I typically use more slides than minutes so...
Designed to introduce a group of ordinands to the potentials and the pitfalls of social media in ministry - huge topic - 1.5 hours ... let's get that debate going!
For Manchester Diocese ordinands
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Why churches can't afford to ignore social media (for New Wine)
1. WHY CHURCHES CAN’T
AFFORD TO IGNORE
SOCIAL MEDIA
Dr Bex Lewis
Director, Digital Fingerprint
Research Fellow in Social Media and Online Learning,
CODEC Centre for Digital Theology, Durham University
March 2015 for http://www.new-wine.org
http://j.mp/churches-new-wine
6. Even though in practice, face-to-face
communication can, of course, be
angry, negligent, resistant, deceitful and
inflexible, somehow it remains the ideal
against which mediated communication
is judged as flawed.
Prof Sonia Livingstone, Children and the
Internet: Great Expectations and Challenging
Realities. 2009, p26
12. The Church Front Door?
For many churchgoing is no longer the
‘cultural norm’. People don’t actively ignore
the church: they don’t even think about it.
Matthew 5:13-16 calls us to be salt and
light in the world, and for thousands in the
‘digital age’, that world includes social
networks such Twitter, Facebook, YouTube
and Pinterest. With literally billions in the
digital spaces, the online social spaces
presented by churches need to be
appealing, welcoming, and not look like
they are just an afterthought: they are now
effectively the ‘front door’ to your
church for digital users, and you ignore
those spaces at your peril.
http://www.churchgrowthrd.org.uk/blog/churchgrowth/growing_churches_in_the_digital_age Image Credit: Sxc.hu
13. The digital environment is not a parallel or purely virtual
world, but is part of the daily experience of many people,
especially the young. Social networks are the result of
human interaction, but for their part they also reshape the
dynamics of communication, which builds relationships: a
considered understanding of this environment is
therefore a prerequisite for a significant presence
there.
Pope Benedict XVI (2013)
@drbexl
14. "If you want to build a presence in the social
media platform, then you need to be
present."
- @unmarketing
16. We are not selling something to the world that will
make more people like us, believe in our story, join
our churches. We are trying to be something in the
world that invites connection and compassion,
encourages comfort and healing for those in need,
and challenges those in power to use that power in
the service of justice and love
(Drescher, 2011, 127)
17. Rev Prof David Wilkinson
God is a communicating
God: “In the beginning
was the word, and the
word was God…”.
God is extravagant in
communication – he is not
a silent God who has to be
tempted into
communicating with
people.
Image Credit: Durham University
37. Saint Teresa of Avila (adapted by Meredith
Gould, 2010)
Christ Has No Online Presence but Yours
Christ has no online presence but yours,
No blog, no Facebook page but yours,
Yours are the tweets through which love touches this
world,
Yours are the posts through which the Gospel is shared,
Yours are the updates through which hope is revealed.
Christ has no online presence but yours,
No blog, no Facebook page but yours.
http://churchsocmed.blogspot.co.uk/2012/06/christ-has-no-online-presence-but-yours.html
38. Clarify Audience
• Age?
• Gender?
• Location?
• Educational Level?
• Beliefs?
• What are they searching for?
• How can you make it easier for them to find?
• How can you make it easy for them to want to
share?
41. http://www.methodist.org.uk/ministers-and-office-
holders/technology-and-church/social-media-guidelines
• The principles applied to this are:
• Be credible. Be accurate, fair, thorough and transparent.
• Be consistent. Encourage constructive criticism and
deliberation.
• Be cordial, honest and professional at all times. Be responsive.
When you gain insight, share it where appropriate.
• Be integrated. Wherever possible, align online participation
with other communications.
• Be a good representative of the Methodist Church. Remember
that you are an ambassador for Christ, the Church and your
part of it. Disclose your position as a member or officer of the
Church, making it clear when speaking personally. Let
Galatians 5:22-26 guide your behaviour.
• Be respectful: respect confidentiality. Respect the views of
others even where you disagree.
Why Churches Can’t Afford to Ignore Social Media
With 255 million people using Twitter, and over a billion people using Facebook, if your church is serious about reaching out to people you can’t ignore social media. This fast-paced overview will introduce you to the why, what, where, who and when of social media, pinpointing the main social media platforms, and demonstrate how using social media can support your mission.
1 hour!
5 mins – what kind of things do people find in common in 60 seconds?
Social Media – all about RELATIONSHIPS, so we are going to start by getting to know each other as if we are on Twitter … in some ways we are looking at the kind of issues that will arise, including some exercises that you could do with youth groups..
What do many people think digital is about?
Is this your experience? Right, so we’re going to see what else we can do with this… (remember that was built in an era of ‘give it all away’, freeness, etc. and in recent years has been taken over more commercially)
(as a child = hidden behind a book) …
What do we think about this as a quote … and also how much do we value written communication? discuss
DISCUSS: What comes to mind when you think of ‘social media’? (1 good/1 bad each?)
Often people focus on ‘media’, but we want to focus on ‘social’… this is where it’s different from traditional marketing, etc.
Commonality – finding a starting point & getting to know each other, etc… with a strong focus on LISTENING to the people engaging with you, and looking for material that they might find shareable. A lot of it is based on relationship building, so that people will ‘look out for you’ and look for material to actively share on your behalf.
You’re looking to provide information, engage in dialogue, listen to your audience … build a community who will be interested in the other things that you do ..
Now, these may surprise you, as you may expect that I come in, tools first, and say “let’s do it all digitally”, but as it has been for many years, and will be for many more – we should start with the PROBLEM(S) that need solving, and then look at how the digital fits into the mix.
Qualman – 4 mins (business focused, but worth thinking about…)
(from early 2014) … GO LIVE and watch the numbers go up…
So, we want to think about how to choose the best platforms for a given subject / brand / group of books – we’re going to look at what you already have…
An article, I wrote - the church is just not on many people’s radar .. On a Sunday the Cathedrals of the shopping mall and the football pitch draw people in and provide the social spaces that people used to get from the church… so is there something else that Christians are seeking to offer… (But also need care that not using that space just to promote what you doing … if the church community gets onboard can see true community).
As the church has previously sought to understand overseas cultures, for the purposes of both discipleship and mission, so now it seeks to engage with digital culture – a space where many spend a considerable amount of time daily. (previous) Pope Benedict XVI put it this way (2013): [quote]
The Apostle Paul (1 Corinthians 9:22-23) was mission-centric, respecting and adapting to the culture in which he found himself, rather than imposing himself upon it.
Think about notions of presence … is it about quality or quantity of presence? Have you got good relationships with people, so that they will be ‘quality’ ambassadors, actively looking out for material from your sites… looking for ways to use it and incorporate in what you’re doing…
If I share something on my own page – far more likely to pick up comments than if it’s on a page, so in some ways calls for a different relationship between work/personal life (e.g. I know most about CPO because I know Russ – trust/authority built up).
Building relationships takes time, but church has never been about “bums on seats”, so much as about encouraging those who attend to live full lives of discipleship. Many of those who enjoy the digital spaces are skeptical about being ‘preached to’. We live in a world of “pull” rather than “push” media (show me why I will be interested, rather than tell me I should be interested), but as Elizabeth Drescher says:
We are not selling something to the world that will make more people like us, believe in our story, join our churches. We are trying to be something in the world that invites connection and compassion, encourages comfort and healing for those in need, and challenges those in power to use that power in the service of justice and love (Drescher, 127).
We are created by a God who rejoices in our 2-way communication with him… we are called also to be extravagant communicators…
Image taken from Durham University website.
Thinking through how things have changed – we don’t PUSH the message at people – we seek to be intriguing and draw them in… with good stories (you know how to do that, right?)
Needs to be built into everything that you do, not a last minute afterthought… but sending a tweet once you’ve done everything else you’ve needed, rather than thinking about how it works as part of the WHOLE picture and thinking you’ve “done” social media = a problem.
How to choose the best platforms for a given subject / brand / group of books
http://stockfresh.com/image/873908/cherries-on-top-of-frosted-cake
… want to find the right tool for the right job?.. If you want to know more – download this 6-7 page document I try to keep updated.. , and you’ll see different tools are use for different things!
FB = core for friends = busy, still growing (maybe not of as much interest to some younger users as others are on there, but still a functional platform)
1.3bn people using this
Personal profile, page, group…
(Find friends; Post status updates; Comment on others photos; Post & Tag people in photos; Leave public messages on the ‘wall’; Send private ‘messages’; Join Groups, Like Pages; Link to other social media; Set up events)
Let’s look at one of the fastest growing tools out there… Got:
New connections via shared interests
Building your “brand”
Pre/During/Post Event Conversations
Breaking news
Asking questions
Sharing good resources
Sharing pithy statements/quotes
Being “polemical”
http://www.landingnet.co.uk/blog/the-truth-about-all-this-twitter-ing-twoddle/
Importance of ‘how to’ – factual/helpful, or BE CREATIVE … people have little patience in this medium, although research has shown that
Think of the STORIES you have to tell, and how you might tell them –
Events: Before/After
Sermons: Quick Overviews/Responses
People & Their Lives
What can you “How To”?
Personal tone often
Who are you blogging for?
How often can you blog?
What style of blog will you use?
What content can you produce?
What do you want Google to find?
Who else can you bring on board?
Important to understand that each kind of platform = different stuff…
Online/offline = REAL – not the same, but real! Looking for consistent values (e.g. what do fruits of the spirit look like online?)
Think before you post … does this truly represent what you want the business to say, and if you are doing this personally, how might this reflect (well/negatively) on the business // HALT (Hungry, Angry, Lonely, Tired).
Importance of online/offline
Always remember that there is a human being at the other end of the keyboard - each uniquely created by God… and as is noted by many communicators is not what you’ve said, but what others have ‘heard’ … not everyone receives the message that you send in the same way .. And one message definitely doesn’t fit all… we’re in the world of what is described as “the long tail”, where rather than being able to send out a mass message, we have to have more concern with individuals (which I always hope we as Christians do anyway, but…. ) – Google searches for ‘niches’ (small keywords/multiple entry points, etc.)
This is designed to deal with a crisis – but is useful in all situations – you need time to agree your ‘voice’ – what kind of stories to share, when, and who has responsibility for it .. An get stuff out in a timely manner - and think how you’re going to deal if someone gets run over/on hols/off sick, etc… nothing worse than ‘the enthusiast’ leaving and having a big blank space…
… and don’t forget the cat.
The person with the passion for it, the good communicator – the driving instructor, rather than the mechanic – the communicator rather than the computer geek….
This is where need to think about the ‘voice/tone’ of the different brands/sub-brands. How do you cross-promote with each other but remain distinct (so not everything can be cross-shared, but identifying the particular uniqueness of each brand … this is something you’ll need another meeting to plan about …
What are your values?
What do you stand for?
What is your ‘tone of voice’?
What can you contribute to the conversation?
Locally?
Nationally?
Globally?
*Remember also – mobile access to these sites – are these responsive/accessible?
One to think about over dinner before we start looking at how some things are used…
TAKE SOME TIME to think about What keywords are people going to be searching for you for … make a list…doesn’t have to be definitive – keep working on it… note ‘the long tail’…
Take this with a pinch of salt – find out what works for your particular audience!!
Solid rules, been referencing them for years, as they are about behaviour, not about the technology (as we’ll find most things are)
Timesaver… but don’t forget to check back in …
What does an efficient and market-responsible social media strategy look like for our different business areas for 6 months; 12 months; 3 years?
BACK to the content, as the platforms may change … and more and more social media interactions cost ££ - decide if prepared to pay for e.g. Facebook advertising, Twitter promoted tweets, etc. or is it all relationships for “free”?
Final word – remember – there is always a human being at the other end of the keyboard… think before you type…
Questions?