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Matesz Digital Audit Conference - Feb 2011

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BPA Worldwide
BPA Worldwide

1) Digital media usage is increasing rapidly and many new devices are emerging for reading digital content. 2) By 2020, digital media is projected to make up 58% of the US periodical industry, worth $19.7 billion, up from 28% in 2014. 3) Standards are needed for how to define and measure digital editions on different platforms to provide reliable data to advertisers.

Technology
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DIGITAL MEASUREMENT Matesz Digital Audit Conference 2011 February 16 Budapest, Hungary
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[object Object],[object Object],[object Object],DIGITAL MEASUREMENT Source: Folio: July/Aug 10
[object Object],[object Object],DIGITAL MEASUREMENT Source: Folio: July/Aug 10
Sample of platforms iPhone Reader iRex DR800 Sony PRS 600 Barnes & Noble nook Amazon Kindle dx Source DPV DIGITAL MEASUREMENT txtr reader Apple iPad Plastic Logic QUE future product flexible display? HP / FDC (Flexible Display Center)
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[object Object],[object Object],[object Object],[object Object],BPA’s Definition: DIGITAL MEASUREMENT
BPA’s Definition: ,[object Object],[object Object],[object Object],DIGITAL MEASUREMENT
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[object Object],[object Object],At BPA, we see four types of digital that accommodate all variations. DIGITAL MEASUREMENT
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Next Steps: ,[object Object],[object Object],DIGITAL MEASUREMENT
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],DIGITAL MEASUREMENT Successful media will be the ones which are readily tracked.
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What should the metrics be? ,[object Object],[object Object],[object Object],[object Object],[object Object],DIGITAL MEASUREMENT
What should the metrics be? ,[object Object],[object Object],[object Object],DIGITAL MEASUREMENT
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Matesz Digital Audit Conference - Feb 2011

  • 1. DIGITAL MEASUREMENT Matesz Digital Audit Conference 2011 February 16 Budapest, Hungary
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