This document discusses digital marketing and compares it to traditional marketing. It outlines that digital marketing has lower costs and higher returns on investment than traditional marketing. It then describes various types of digital marketing including search engine optimization (SEO), search engine marketing (SEM), content creation, affiliate marketing, graphic design, web design, animation, video editing, email marketing, and social media marketing. Each type of digital marketing is briefly defined.

1. DIGITAL MARKETING
THE MODERN WAY OF MARKETING

2. DIFFERENCE BETWEEN DIGITAL & TRADITIONAL MARKETING
DIGITAL MARKETING
• It has low cost & high ROI
• Medium: SEO,SEM, PPC, Email marketing,
content marketing.
• You can track the results
• It’s market CAGR 18.6%
• Digital Marketing is cost effective that
traditional marketing
• You can select your targeted customers.
TRADITIONAL MARKETING
. It has low cost & high ROI
. Medium: Newspaper, Television, Radio, Billboard,
Print media etc.
. You can’t track the results
. It’s market CAGR 12.6%
. Traditional Marketing is very expensive than digital.
.You have no choice to select the targeted customers.
`

3. ADVANTAGE OF DIGITAL MARKETING
REAL TIME RESULT
• Using Digital marketing we can run the campaigns for
various requirement and as per your need you can get
traffic to your website.
• It saves your precious time & It is measurable.
• It is low cost marketing which gives you high ROI.
https://digitalpundit.in

4. TYPES OF DIGITAL MARKETING
• 1) SEO- It is a process of
orienting your website to
rank higher on
search engine result page.
It helps you in generating
more leads for your
business.

5. 2) SEM (SEARCH ENGINE MARKETING)
The purpose of SEM is to
generate high volume relevant
leads in shorter period of time
but for this you have to pay for
it.
You can get measurable results
from it.

6. 3) CONTENT CREATOR
• It is new way that businesses connect with
their audience outside of selling a product or
service.
• A content creator need to be both a
storyteller, writer & data analyst.
• As a content creator your job is to
understand your targeted audience & their
needs.

7. 4) AFFILATE MARKETER
• It is the process of selling products of
other people by getting commission on
every sales that they do.
• The market size of affiliate market is $12
billion dollar globally in 2019 & It is
estimated that it’ll grow to $15 billion
dollar till 2026.

8. 5)GRAPHIC DESIGNER
• Graphic designer use computers or hand tools to
create posters, website, logos, magazines to
communicate ideas and information visually.
• They plan concepts by studying relevant information
and materials.
• Preparing finished art by operating necessary
equipment and software.

9. 6)WEB DESIGNING
• It is the process of planning,
conceptualizing and arranging content
online.
• It includes web apps, mobile apps and
user interface design.
• Web designer need to know about shapes,
layouts, fonts, written copy etc.

10. 7)ANIMATION
• It is a method of photographing successive
drawing, models, or even puppets , to create
an illusion of movement in a sequence.
• Our eyes can only retain an image for
approx,. 1/10 of a second, when multiple
images appear in fast succession, the brain
blends them into a single moving image.

11. 8) VIDEO EDITING
• It is a software which is capable of viewing, editing, or
otherwise manipulating a video or movie file.
• With the help of it you can remove sections of the video
, cut and arrange a video to give it a better flow, or add
effects to enhance the video.
• It is process of manipulating recorded video footage.
While all true video editing activities are completed
post-production.

12. 9) EMAIL MARKETING
• It is use of email to promote a company’s products
and services or to connect with the customers.
• It is an effective sales driver.
• When it done wrong, email marketing can come
across as spam that annoys customers.

13. 10)SOCIAL MEDIA MARKETING
• It is process of creating content for social
media platforms to promote your products
and services.
• With the help of it you can build community
with your target audience, and drive traffic to
your business.
• With new features and platforms emerging
everyday, social media marketing is constantly
evolving.