Digital planning process

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Digital Planning Process
Chuyên đề
Chương trình đào tạo INTERNET MARKETING

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5Is
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Issue
Insight
Integration
Investment
Idea

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Issue
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•What is your segment?
•What is your market situation?
Market over view
•Competitors recent activities?
•SWOT?
Competitor analysis
•What is our goal? Long term and short term?
•Who are our target audiences?
Objective
•What is our brand/service/product issue?
•What is the gap from strategic to execution?
Challenge

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Insight
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What your customer is daily activities?
When they online? What they do?
What is their buying behavior?

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Idea
What is the big idea
Does it address your brand issue?
Does it address your prospect need?
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Integration
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Big idea
Media Plan
Execution

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How much is budget?
What is the KPIs?
Timeline?
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•Instructors: Nguyen Hai Long
•Email: hailong.nguyen1212@gmail.com
•Mobile: 0937 199 641
•www.loogle.vn
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