This document provides 15 tips for designing effective banner ads, including sticking to regular sizes, using a simple call to action, focusing on copy, imagery and fonts, maintaining brand consistency, and keeping designs simple. It stresses the importance of good design as a reflection of the product being advertised and provides contact information for banner design services.

1. Banner Design Tips:
1. Stick to Regular Sizes
2. Create Ladder
3. One Ad Age Group One Message
4. Think About Assignment
5. Take in a Call to Action

3. 6. Disregard Flash
7. Embrace a Button
8. Spotlight on Fonts
9 . Use Simple In-Ad Animation
10. Save Properly

4. A Good Design is Mirror For Your
Product

5. 11. Focus on the Copy
12. Maintain Brand Consistency
13. Use Strong Imagery
14. Link Appropriately
15. Keep it Simple
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