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Xu hướng Digital marketing 2016 -2017 - 2018 - bản đầy đủ nhất Thế giới

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Xu hướng Digital marketing / Online marketing/ Internet Marketing 2016 -2017 - 2018 - bản đầy đủ nhất Thế giới

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Xu hướng Digital marketing 2016 -2017 - 2018 - bản đầy đủ nhất Thế giới

  1. 1. DIGITAL MARKETING TREND 2016 /2017 12/12/2015 - Hanoi HỘI NGHỊ MARKETING YEAR END 2015 – VINALINK DIGTAL Tuấn Hà – CEO Vinalink – www.vinalink.vn
  2. 2. Tác giả tổng hợp từ nhiều nguồn và tự nghiên cứu tổng hợp • Tuấn Hà – CEO Vinalink Media • www.vinalink.vn : VinalinkM : Chuyên tư vấn chiến lược và thực thi chiến dịch Digital Marketing • www.vinalink.edu.vn : VinalinkA : Chuyên đào tạo Digital marketing • www.haanhtuan.com
  3. 3. Xu hướng mới cho Digital 2016 • Digital Strategy • Digital devices • Digital platforms • Digital Channels • Digital Formats • Digital Production • Digital Content • Digital Ads • Digital PR
  4. 4. I. Digital Strategy – Chiến lược Digital • ABC to ART - Mô hình đánh giá sáng tạo và truyền thông cũ ABC (Attention - Branding - Communication) được thay bằng ART (Authentic - Relevant - Talkability). • Từ Story Telling sang Doing Telling • Growth hacking Marketing : Sử dụng công nghệ số trong phát triển các ứng dụng cho marketing để tăng đột biến số lượng lớn người sử dụng sẽ phát triển mạnh nữa. • Truyền thông Trải nghiệm phát triển mạnh Giám đốc Truyền thông của Unilever
  5. 5. 2010 Năm 2010-2015 : Truyền thông gây chú ý, Thương hiệu, Sales
  6. 6. 2016 Chuyển sang tạo sự Chân thực – Phù hợp với khách hàng và dễ bàn luận, lan truyền
  7. 7. II-Digital Devices • Mobile computer • Smart TV • Thiết bị đeo Wearable • SMAC • IoT / M2M • VR – Hiện thực ảo
  8. 8. ❶Mobile computer
  9. 9. ❷ Smart TV
  10. 10. ❸Thiết bị đeo kết nối mạng
  11. 11. ❹ SMAC
  12. 12. ❺IoT / M2M
  13. 13. ❻Virtual Reality
  14. 14. III.Digital Platforms – Nền tảng số • Social Search Plaforms : Search MXH • In-door Location Positioning : Định vị trong nhà • Community Action Platforms : Cộng đồng hành động • Crowdsourcing Platforms : Cộng đồng ý tưởng • e-Commerce Platforms : Nền tảng TMĐT • LOPOMO Platforms : Nền tảng định vị và vị trí • Automation Platforms : Hệ thống tự động hóa • Social CRM Platforms : CRM MXH • Big data / Social monitoring ngày càng dễ khai thác và tích hợp, SMAC phát triển mạnh. • Online training : Đào tạo trực tuyến nghề Digital phát triển
  15. 15. ❶Social Search Plaforms
  16. 16. ❷ In-door Location Positioning
  17. 17. ❸Community Action Platforms
  18. 18. ❹Crowdsourcing Platforms
  19. 19. ❺e-Commerce Platforms
  20. 20. ❻LOPOMO Platforms
  21. 21. ❼Automation Platforms
  22. 22. ❽Social CRM Platforms
  23. 23. IV-Digital Channels • Social (FB..) và Search vẫn độc tôn, sẽ thêm Social search. • Các kênh Data demand tối ưu dữ liệu target • Các kênh Data tối ưu theo vị trí và địa điểm • Các kênh chợ buôn bán/ chợ deals • Các kênh OTT - ứng dụng liên lạc • Các kênh App và Game tăng mạnh
  24. 24. V-Digital Formats – Định dạng • Facebook Video tăng mạnh • Video bán hàng chuẩn công thức sẽ phát triển mạnh từ các lớp học Content và Marketing của Vinalink với số lượng 5000 học viên/ năm. • Live video marketing • Mobile assistance Apps/ OTT app : Các ứng dụng hỗ trợ người dùng trên mobile • Slide content • Mobile payment : Thanh toán di động. • Mobile authoring : các ứng dụng xác thực cloud tăng mạnh • 3D/ VR • Game online
  25. 25. VI-Digital Production • Video/ Photo • Game • Apps • Web Apps • Content copywriting services • 3D/VR
  26. 26. Digital Content Content marketing tiếp tục phát triển mạnh • Concept is King – Ý tưởng khác biệt • Context is King – Ngữ cảnh và hoàn cảnh, tiếp thị thời gian thực và theo ngữ cảnh hiện tại. • Benefits – Xây dựng lợi ích cho khách hàng • Cái tôi và nỗi đau – Cơ hội bày tỏ • Authentic – Sự thật • Hành động nghĩa hiệp hơn câu chuyện hay • Vấn đề cấp bách • Giao lưu văn hóa quốc tế
  27. 27. Digital Ads • Video ads tăng mạnh và kết hợp xuyên táo các hình thức copywriting ads khác. • Instagram ads tăng mạnh • Expanded ads/Richmedia tăng mạnh, ban đầu là 1 vài richmedia network lan sang GG sau đó là các hệ thống adnetwork và FB. • Expanded / Interactive ads trên mobile • Mobile ads Blocking : Hệ thống chặn quảng cáo • Leads/ CPA ads sẽ xuất hiện ngay trong các hệ thống CPC/CPM ads cũng như Publisher lẻ. • Programmatic ads - DSP
  28. 28. ❶ Video ads tăng mạnh và kết hợp xuyên táo các hình thức copywriting ads khác.
  29. 29. ❷Instagram ads tăng mạnh
  30. 30. ❸Expanded ads/Richmedia tăng mạnh
  31. 31. ❹ Expanded / Interactive mobile ads
  32. 32. ❺ Ứng dụng chặn quảng cáo
  33. 33. ❻Leads/ CPA ads
  34. 34. ❼Programmatic ads • Real-time-Bidding ads thông qua các DSP
  35. 35. Digital PR • Social Media Influencer • Doing Telling • Experienced activation lan truyền / Online Referal :
  36. 36. Các khóa học tại Vinalink Academy • www.vinalink.edu.vn : VinalinkA : Học viện Chuyên đào tạo Digital marketing lớn nhất Việt nam • Khóa học Digital Marketing : http://im.edu.vn • Khóa học Content Mar : http://3c.edu.vn • Khóa học SEO VUA : http://daotaoseo.com • Khóa học Facebook Mar : www.vinalink.edu.vn • Khóa học bán hàng online : http://www.onlinesales.edu.vn • Thiết kế Quảng cáo- bán hàng : www.vinalink.edu.vn • Khóa học 72 Công cụ truyền thông : www.vinalink.edu.vn • Lớp thực hành content : http://www.vietbaithue.com

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