Tài liệu Facebook targeting solutions trong buổi hội thảo Vietnam Digital Marketing 2014 do EQVN phối hợp với các đối tác tổ chức.

2. All of the people who matter to you.
Where they discover what matters to them.
Every day.
Everywhere.

3. Everything done with traditional media, can be done even better with Facebook

6. Your customers
(CRM data base)
Custom
Audiences
Website
Custom
Audiences
Visitors to your website
Look a Like
Audiences
New customers on Facebook
Conversion
Pixel
Tracking your conversions

7. Your customers
(CRM database)
Custom
Audiences

8. Matched targets
People you know
Facebook Users
People you know on Facebook
Custom AudiencesReach your specific customers or prospects at scale

10. Website
Custom
Audiences
Visitors to your website

11. 21 August, 2014

12. Capture Website intent signals
Reach someone who:
•Visited your site
•Added to a shopping cart
•Bought something
Custom Audiences from your website
Custom Audiences

13. Pixel events send general information about the browsing session including page URLs
Audiences can then be targeted by ads
Advertiser sets rules to shape these events into audiences
1.
2.
3.

14. Shopify
Automotive
20Jeans
Used lookalikes of their website visitors to generate new sales leads
Used Website Custom audiences to retarget people who abandoned shopping cart
Used website Custom Audiences + Custom Audience

15. 10X-30X ROI from WCA Retargeting

16. Look a Like
Audiences
New customers o Facebook

18. Conversion
Pixel
Tracking you conversions

19. Creating Conversion Tracking Pixel in Ads Manager
1.
2.
3.
1.Go to Ads Manager
2.Click on the Conversion Tracking tab in your left side bar
3.Click “Create Conversion Pixel
Ads Manager

20. 4.Give a meaningful name to your conversion pixel
5.Select a category that best describes the type of conversion you are tracking (checkouts, registrations, key page views, leads, add-to-carts or others)
6.Click “Create Pixel”
7.Copy pixel code & paste into webpage, usually at the checkout page
You have now created a Conversion Tracking Pixel and implemented it on the webpage you want to track.
Click “Close” and you will be directed to the Conversion Pixel Dashboard.
4.
5.
6.
7.
Ads Manager

21. Conversion Pixel Dashboard
-Your pixel is implemented correctly if the Pixel Status is indicated as Active and there were views on the page that contain this pixel in the past 24 hours.
-You can do a checkout by yourself to quickly verify the pixel, or you can wait for a few hours to a day for an action to happen on the page to trigger the pixel.
-If there were views on the page in the past 24 hours but the Pixel Status shows up as Unverified, you may have to check again on the implementation of the pixel code.
Ads Manager
Verify if your pixel is implemented correctly by viewing the Pixel Status.

22. Conversion Pixel Dashboard
You can also create as many pixels as you want to track different actions on your website and optimize your ads based on these actions.
Ads Manager
Category
Track& Optimize For
Checkouts
People who completed a purchase. Pixel is usually placed at the “Thank you” page or the last Page of the checkout process.
Registration
People whocompleted a registration form. Place pixel at the landing page after a person clicks “Submit”
Leads
Similarto registrations. Place pixel at landing page of driving leads generation.
Key Page Views
Peoplewho views a certain page. Place pixel at the specific page.
Add to Carts
People who added itemsto the shopping cart. Place pixel at the shopping cart.

23. Business in their own wordsShop TinhNhan

24. FACEBOOK & CƠ HỘI ĐẨY MẠNH KINH DOANH CỦA SHOP TÌNH NHÂN

25. Shop Tình Nhân
Phạm Ngũ Lão
Vườn chuối
Phan Huy Ích

26. 5 giây
123mua
Vật giá
Title in here
Facebook
Title in here
Banner
web
Title in here
Google
Ý tưởng kinh doanh tốt là quan trọng, nhưng marketing hiệu quả là việc không thể thiếu.Trước khi sử dụng facebook độ nhận diện thương hiệu của Shop khá kém & doanh thu cũng chỉ bằng 30% so với hiện tại.
Vấn đề khó khăn
SHOP TÌNH NHÂN

27. Company Logo
Hiệu quả Facebook mang lại
Sử dụng dễ dàng
Nhận dạng thương hiệu tốt hơn
Doanh số tăng cao rõ rệt.
Tiếp cận đúng đối tượng
Ngân sách Marketing có giới hạn nên công ty chúng tôi chọn kênh quảng bá hiệu
quả nhất –100% đầu tư ngân sách vào facebook marketing.

28. Chiến lược phát triển cùng Facebook
Tăng Like page: tăng độ uy tín cho Thương hiệu Shop Tình Nhân
Chạy quảng cáo Post, Tạo các Event / Ưu đãi tiếp cận chính xác khách hàng tiềm năng, tăng doanh số bán hàng.
Chạy Click web để tăng lưu lượng truy cập web, và tăng doanh số bán hàng.
Tạo đối tượng tùy chỉnh để chăm sóc khách hàng.

29. KẾT QUẢ ĐẠT ĐƯỢC
Doanh số 6 tháng đầu năm 2014
T1
T2
T3
T4
270
T5
T6
50
380
620
Doanh số Online
Doanh số tại hệ thống cửa hàng Shop Tình Nhân
Đơn vị tính: triệu đồng
100% chi phí quảng cáo cho Facebook

30. www.shoptinhnhan.vn