Google Summit is an annual event held by Google Analytics Team for their premium customer and partners. Google has 14 announcements in this summit last October. Enjoy my 13 slides Review of Google Analytics Summit 2013.

1. Abstract
AUDIENCE
OVERVIEW
MULTICHANNEL
FUNNELS
UNIFIED
SEGMENT
AUTO EVENT
UNIFIED
UNIFIED
TRACKING
SEGMENT
SEGMENT
Google Analytics Summit
BIG
2013
PROGRAMMATIC
API
QUERY
Computer History Museum, San Francisco, CA

2. Abstract
14
FEATURE UPDATES TO
access
empower
act
TO UNDERSTAND THE CUSTOMER..
We are living in the age of customer.
Today consumer demand a lot from us.
They want relevancy, engagement and powerful contents.
- Google Summit 2013

3. Abstract
GOOGLE
ANALYTICS
FOR
EVERYONE
Web Engineer
Business Analyst
Brand Owner
data + understanding + good decision =

4. Abstract
“My main hope is that this balance can be
maintained well into the future and that
small businesses are not left behind by
Google Analytics moving forward.
That would create a disastrous imbalance
of power in the online marketplace.
Please don’t be evil, Google”
-Jeff Sauer , Digital Marketing Consultant

5. Access
As marketers, it needs to be easy to collect data about our customers. We need a tool that allows us to
connect the right data to the right people. This can include purchase behavior, demographic information and
just about anything that helps lead to a better customer experience. Google Analytics connect data to the
right people.
Empower
Another need is to provide tools and techniques to better analyze customers and make marketing decisions.
This can be viewed as items like the Google Analytics interface, which provides several reports to help make
decisions about your company’s marketing direction. This is the aspect of Google Analytics that has traditionally
been my favorite and where much of the focus goes in product development for GA.
Act
ability to act on data and leverage insights

6. 14 Announcements on Google Analytics Summit
1. Auto Event Tracking for GTM
2. Enterprise SLA for GTM
3. Upgrade to Universal Analytic tools
4. programmatic API Access for user control
5. Brand New acquisition report
6. unified segments tool
7. dedicated audience reports
8. Brand new section inside Unified Segments that Allows you to Analyze Entire Data Set
9. Export Google Analytics Data into BigQuery
10. Pilot of Doubleclick Campaign Manager (formerly DFA) with GA
11. Including Doubleclick Data into Multichannel Funnels
12. Google Play and Google Analytics Integration
13. Google Analytics Academy
14. In Product Help Videos

7. AREA
OF
INTEREST

8. Google Tag Manager
level of interest : High
Google Tag Manager keeps track of a set of tags and
tag-firing rules that define when those tags should be
made available on your site. When a user visits the
site, the most up-to-date tag configuration is sent over to
the end-user’s browser with instructions for which tags
should fire
here’s how : http://www.google.com/tagmanager/getstarted.html
case studies : http://services.google.com/fh/files/misc/gtm-casestudy-gopro.pdf

9. Cross Device Measurement
level of interest : High
“New measurement protocol for any connected digital engagement points”
Brand new measurement protocol moves from browser based to server side. Also known as
Universal Analytics, this allows you to track user centric analytics as opposed to device
specific measurement.

10. Dedicated Audience Report
level of interest : High
What is missing from Google Analytics today? Demographics!
Audience Reporting will provide age, gender, and interest categories as dimensions in
Google Analytics. This one is interesting if you are using Google Display Networks as you
can pass on your most valuable prospects. Bit of a powerplay for Google but great we’re
very pleased to see it introduced to Google Analytics.

11. Google play and Google analytics integration
level of interest : High
This feature provides new visibility into the full conversion path for companies that have
mobile apps. It promises a new level of understanding visitor flow that wasn’t previously
available in GA.

12. Google Analytics Academy
level of interest : High

13. You can watch the keynote presentation here
https://www.youtube.com/watch?v=_FnIMZGa
SE8

14. HAPPY
MEASURIN
G!!
Get in touch about google analytics : @xmgpurple / @intany