The document discusses the organizational structure and strategic decisions of a news company in the digital age, emphasizing the importance of content delivery and revenue generation through impressions. It highlights the role of various teams such as business development and editorial in navigating traditional and digital platforms. Additionally, data from a billion-dollar research lab illustrates the shift towards multi-platform engagement as audiences increasingly utilize multiple screens.

4. Wherever On The Internet
To
Thank You Page

5. Cash On Delivery Drop-Off

6. Contact Center Assist

7. Conversion

8. Team Strategy

9. Traditional News Company Org Structure
Print Ad Sales/
Business Development
Editorial
Sports
Technology
Lifestyle
International
Politics
Local
Strategic Decisions About Content Delivery
Content Delivery Is Tactical/No Competitive Advantage

10. Digital Age News Company Org Structure
Desktop
Page/Video Views
Avg Duration Spent
$ € £ ¥ ₹
Business Dev
Ad Ops
Technology Team
Editorial
Content Creation
Delivery

11. Impression #2
Impression #1

12. Digital
Revenue
Target
= Impressions x Avg. CPM
(Impression = Page Views x Avg. Impressions by page template)
0
10,00,000
20,00,000
30,00,000
40,00,000
50,00,000
60,00,000
70,00,000
80,00,000
90,00,000
100,00,000
Page Views
Reports
Categorization by
Social
Networks
Search
Engines
Content
Type
Platform

13. ✔

14. Source: NBC Billion Dollar Research Lab, Olympics 2012
Multi-Platform Is Here

15. Everyone Is On 4 Screens

16. ISB Digital Summit
Kedar Gavane
Mangesh Chaudhari