Following on from the success of our first Mobile Meetup in June, we are excited to host our second mobile developer event in Bangalore, India.
During this event, we will discuss the latest around the yahoo Mobile Developer Suit, with a deep dive into Flurry Analytics, and the Yahoo App Publishing Platform. We have some our best Flurry and YAP product and engineering people coming in from the US to speak to you.
Yahoo Mobile Developer Conference NYC - Mobile Revolution: Seven Years OnFlurry, Inc.
Yahoo SVP of Publishing Products Simon Khalaf's keynote presentation from the NYC Yahoo Mobile Developer Conference on Aug 26, 2015. Mobile app industry insights and trends delivered from Flurry Analytics and the 720,000 apps we track.
Head of Flurry Simon Khalaf breaks down 2014 app usage in his annual State of AppNation presentation. Learn why messaging will become the operating platform on mobile, why teens' behavior signals the beginning of the end of PC, and how retail in our pocket is changing everything!
Getting Started With Mobile Analytics: iOS Connect Santa Clara Meetup | Flurr...Flurry, Inc.
How to get started with Mobile Analytics:
- How to determine KPIs
- Who are my users
- Which campaigns are working?
- User behavior & lifecycle tracking
- Getting Started with Flurry Analytics
2016 Yahoo Taiwan Mobile Developer Conference Flurry, Inc.
We have hosted the 1st Yahoo Mobile Developer Conference (YMDC) in Taiwan. Please refer to the presentation to learn more about the latest Yahoo's technologies provided for mobile developers.
Please go to developer.yahoo.com to learn more!
Learn about the latest enhancements to the Yahoo Mobile Developer Suite, including Flurry Analytics and Yahoo App Publishing. We have invited our partner, PicCollage(拼貼趣) to share how they leverage Flurry Analytics and Explorer to optimize their App performance. Also, we have Cheetah Mobile(獵豹移動), one of the fastest growing app publisher in the world, will share how they leverage Native Ads to build a sustainable business model.
Yahoo Mobile Developer Conference NYC - Mobile Revolution: Seven Years OnFlurry, Inc.
Yahoo SVP of Publishing Products Simon Khalaf's keynote presentation from the NYC Yahoo Mobile Developer Conference on Aug 26, 2015. Mobile app industry insights and trends delivered from Flurry Analytics and the 720,000 apps we track.
Head of Flurry Simon Khalaf breaks down 2014 app usage in his annual State of AppNation presentation. Learn why messaging will become the operating platform on mobile, why teens' behavior signals the beginning of the end of PC, and how retail in our pocket is changing everything!
Getting Started With Mobile Analytics: iOS Connect Santa Clara Meetup | Flurr...Flurry, Inc.
How to get started with Mobile Analytics:
- How to determine KPIs
- Who are my users
- Which campaigns are working?
- User behavior & lifecycle tracking
- Getting Started with Flurry Analytics
2016 Yahoo Taiwan Mobile Developer Conference Flurry, Inc.
We have hosted the 1st Yahoo Mobile Developer Conference (YMDC) in Taiwan. Please refer to the presentation to learn more about the latest Yahoo's technologies provided for mobile developers.
Please go to developer.yahoo.com to learn more!
Learn about the latest enhancements to the Yahoo Mobile Developer Suite, including Flurry Analytics and Yahoo App Publishing. We have invited our partner, PicCollage(拼貼趣) to share how they leverage Flurry Analytics and Explorer to optimize their App performance. Also, we have Cheetah Mobile(獵豹移動), one of the fastest growing app publisher in the world, will share how they leverage Native Ads to build a sustainable business model.
Priori Data - App Market Trends & 2016 OutlookPatrick Kane
A presentation I gave at App Promotion Summit Berlin in December, 2015 recapping key trends from 2015 in the mobile app stores and providing an outlook on major shifts by Google and Apple that will change the structure of the app stores in 2016.
Priori Data State of the (App) Union - July 2015Patrick Kane
From the Priori Data "How to Conquer the App Store" Meetup Event, held July 23rd, 2015 in Berlin.
Presentation contains detailed data and statistics around app store downloads, revenue, and Top Chart ranks.
App Store Analytics & Trends @ Nordics Mobile Developer Summit - Priori Prese...PRIORI DATA
For the participants at the NMDS, 7th of November, Stockholm
Priori monitors consumer trends and niche market sizes in the 3 biggest app stores both globally and broken down into different 30 countries.
A non-technical introduction to mobile analytics. Learn how it managed, analyzed, and how it drives business and product decisions.
This presentation focuses on in-app-analytics.
Important aspects it covers:
1. The tool covers Flurry for in-app-analytics: active users, retention, events, funnels, segments, user acquisition
2. It introduces App Annie for sales analytics
3. Case studies from Cammy and Skater
Three Mobile User Acquisition Megatrends for 2017Eric Seufert
I gave this presentation at Pocket Gamer Connects in London on January 16, 2017. This presentation contains three predictions of user acquisition megatrends in mobile advertising for 2017.
In our digital world, customer experiences are delivered primarily through the mobile. There are several compelling reasons why businesses should utilize this opportunity to build their brand.
Global data from In Mobi covering the top trends in mobile app promotion campaigns. In Mobi have analyzed thousands of app promotion campaigns that ran on their mobile network.
http://www.inmobi.com/insights/whitepapers/
A research report by VisionMobile, in collaboration with Telefonica, exploring HTML5 development and investigating its pros and cons versus native development. There is a lot of discussion around HTML5 vs. Native, and it’s usually polarized. But most people express opinion, rather than facts. In this report, our aim is to answer some of the key questions with hard data.
Download the full report at http://www.developereconomics.com/downloads/can-html5-compete-native/
2014 has seen mobile becoming the first screen ahead of television in some markets. The largest brands have entered the app stores but are now willing to understand better what value each user brings post install.
How to make the most of mobile and optimise performance on that channel? What can brands learn from mobile gaming companies, pioneers of the mobile UA? What will be the most significant trends for 2015?
Priori Data - App Market Trends & 2016 OutlookPatrick Kane
A presentation I gave at App Promotion Summit Berlin in December, 2015 recapping key trends from 2015 in the mobile app stores and providing an outlook on major shifts by Google and Apple that will change the structure of the app stores in 2016.
Priori Data State of the (App) Union - July 2015Patrick Kane
From the Priori Data "How to Conquer the App Store" Meetup Event, held July 23rd, 2015 in Berlin.
Presentation contains detailed data and statistics around app store downloads, revenue, and Top Chart ranks.
App Store Analytics & Trends @ Nordics Mobile Developer Summit - Priori Prese...PRIORI DATA
For the participants at the NMDS, 7th of November, Stockholm
Priori monitors consumer trends and niche market sizes in the 3 biggest app stores both globally and broken down into different 30 countries.
A non-technical introduction to mobile analytics. Learn how it managed, analyzed, and how it drives business and product decisions.
This presentation focuses on in-app-analytics.
Important aspects it covers:
1. The tool covers Flurry for in-app-analytics: active users, retention, events, funnels, segments, user acquisition
2. It introduces App Annie for sales analytics
3. Case studies from Cammy and Skater
Three Mobile User Acquisition Megatrends for 2017Eric Seufert
I gave this presentation at Pocket Gamer Connects in London on January 16, 2017. This presentation contains three predictions of user acquisition megatrends in mobile advertising for 2017.
In our digital world, customer experiences are delivered primarily through the mobile. There are several compelling reasons why businesses should utilize this opportunity to build their brand.
Global data from In Mobi covering the top trends in mobile app promotion campaigns. In Mobi have analyzed thousands of app promotion campaigns that ran on their mobile network.
http://www.inmobi.com/insights/whitepapers/
A research report by VisionMobile, in collaboration with Telefonica, exploring HTML5 development and investigating its pros and cons versus native development. There is a lot of discussion around HTML5 vs. Native, and it’s usually polarized. But most people express opinion, rather than facts. In this report, our aim is to answer some of the key questions with hard data.
Download the full report at http://www.developereconomics.com/downloads/can-html5-compete-native/
2014 has seen mobile becoming the first screen ahead of television in some markets. The largest brands have entered the app stores but are now willing to understand better what value each user brings post install.
How to make the most of mobile and optimise performance on that channel? What can brands learn from mobile gaming companies, pioneers of the mobile UA? What will be the most significant trends for 2015?
Danske Medier, the association for Danish Broadcasters and Publishers, invited me to speak at App Day 2015.
25 Million Downloads is a combination of analysis, insights and real examples that should help anyone who is looking to understand how to acquire the right kind of users for their mobile app.
Mobile app development trends refer to the latest advancements and innovations in the field of mobile app development. These trends include the latest technologies, tools, and techniques that are being used by developers to create high-quality and innovative mobile apps. These trends are expected to continue to shape the future of mobile app development and drive innovation in the industry.
Read More: https://blog.smartinfologiks.com/mobile-application-development/blog-top-mobile-app-development-trends-to-dominate-in-2023/1079/
How App Development Techniques Are Driving The Industry.pdfDepex Technologies
The changes in app development have been quite profound. Yet how are our apps designed and developed? How has that changed to keep pace with the new functionalities and, just as importantly, how we use them?
Impact of AI on Modern Mobile App DevelopmentAndolasoft Inc
Mobile app development is the fastest growing technology trend in the world. As more and more users are spending most of their time on mobile devices, they are making desktop a thing of the past.
Hidden Brains UK know mobile app industry has grown so much these years, So we have come up with unique and simple mobile app ideas to watch out in 2019.
Boost Retention on Mobile and Keep Users Coming Back for More!InMobi
More than half of mobile app users today lose interest or uninstall within a week. In such a transient environment, the onus is on the app developer to ensure that active users continue to engage and dormant users re-engage with the app. But what steps do you need to take to achieve this? Well, the good thing is that mobile is one of the most measurable ecosystems in the world! Going beyond just app installs, deep dive into your in-app user data to measure and optimize for maximizing retention.
Download this slide to learn:
1. Importance of Mobile Retention
2. Insights into retention rates across different app categories in India
3. How to leverage tracking and attribution partners to boost user retention
4. Evolution of mobile retention from last click attribution to multi-touch attribution
In today’s digitally-driven world, mobile app development services have become an integral part of the tech landscape. The proliferation of smartphones and the ever-increasing demand for innovative mobile applications have catapulted this industry to new heights. But what exactly are mobile app development services, and why are they crucial in this age of mobile-centricity?
How to Build a Successful Mobile App to Beat Competitors .pptxMobibizIndia1
Ever since mobile apps are developed to boost businesses abilities, everyone wants to take advantage of it. If you run a well-established business then you can easily consult mobile app development company and get started with your app.
Playbook for winning in Indian Apponomy Mohit Vijay
Comprehensive guide to finding the right target segment, building a mobile app, engaging with users and monetizing it for sustainable business growth.
Courtesy Vmax (https://www.vmax.com/2016/11/17/introducing-developers-compass-app-galaxy-playbook-winning-indian-apponomy)
Similar to Yahoo Mobile Meetup: Bangalore & Hyderabad December 2015 (20)
A General Purpose Extensible Scanning Query Architecture for Ad Hoc AnalyticsFlurry, Inc.
We present Burst, an analytic query system with a scalable and flexible approach to performing lowlatency ad hoc analysis over large complex datasets. The architecture consists of hardwareefficient scan techniques and a language facility to transform an extensible set of ad hoc declarative queries into imperative physical scan plans. These plans are multicast across all nodes/cores of a two level sharded/distributed ingestion, storage, and execution topology and executed. The first release of this system is the query engine behind the Flurry Explorer product. Here we explore the design details of that system as well as the incremental ingestion pipeline enhancement currently being implemented for the next major release.
A Query Model for Ad Hoc Queries using a Scanning ArchitectureFlurry, Inc.
Systems like Hadoop, Hbase and Hive allowed the world to take huge strides in managing and analyzing large amounts of data. Products like Flurry analytics make efficient use of large amounts of hardware using these tools to build statistics for hundreds of thousands of applications. However, these tools require the end user to first set up relevant analytics queries and then wait days for the results. If the results prompt new questions or the original query is not quite right, the user must rerun and wait again for the results.
We present the Burst system developed at Flurry to support low-latency single pass queries over very large and complex mobile application streams. We have created a data schema and query model that can answer very complex ad-hoc queries over data, and is highly parallelizable while maintaining low-latency. We implement these scans so that they are time and space efficient using the advanced disk scanning techniques provided by the underlying operating system.
Railsplitter is a framework which significantly reduces development cost to expose a hierarchical data model as a production quality Create, Read, Update, and Delete (CRUD) web service. Railsplitter adopts JSON API [10] as the standard for the service definition given its focus on consumption by front-end developers. Inherent in the design of JSON API are capabilities that reduce the number of round trips from client to server to fetch or update data. Updates on disparate models can happen in a single request allowing the server to build atomicity guarantees. Rather than starting from scratch with a domain-specific language (DSL) to describe a data model, Railsplitter adopts Java Persistence API (JPA) [6] - a modeling definition that is rich and has a long tenure of proven provider implementations. Unlike other approaches, Railsplitter addresses the fundamental needs of flexible, model driven authorization, interoperability with client side applications, and test automation.
Best Strategy for Developing App Architecture and High Quality AppFlurry, Inc.
Yahoo has been developing several success mobile apps in Taiwan. We’re going to share our best strategy for developing mobile apps. Learning how to use YDevelopKit to save your development resource and using DevOps to retain high quality result simultaneously.
Yahoo Mobile Developer Conference: State of MobileFlurry, Inc.
Flurry CEO Simon Khalaf's 2015 State of Mobile presentation from the Yahoo Mobile Developer Conference. The latest stats from Flurry Analytics, including the growth of the $3.3 TRILLION mobile economy!
The Global Village: How Mobile Games Cross Borders, or Fail toFlurry, Inc.
Some entertainers, like Michael Jackson, become worldwide stars. But others stop at the border. With games, the same is true. We’ll delve into why. What appeals to a broader audience? What games work mainly in just one country, or spread to adjacent countries? Flurry captures analytics on more than 170,000 app makers and 150 billion play sessions a month.
At #Source14 (www.flurrysource14.com) on April 22, 2014, Flurry CEO and President Simon Khalaf presented "The Age of Living Mobile". This data-rich presentation for 500+ attendees covers mobile disruption industry-by-industry, the rise of mobile addicts and the massive business opportunities ahead. Video of his 20 minute talk is also available on YouTube: https://www.youtube.com/watch?v=N_gwwAay_vs&list=UU3CqvKG-iPJQr7isTLkvirQ
Simon Khalaf throws down the gauntlet at #Source13 with a data-packed presentation. "Ignore the Series A crunch. It's time to innovate. Disrupt an industry."
Flurry CEO Simon Khalaf presents growth trends in the mobile first economy on iOS and Android smartphones and tablets. Trends include time spent across: TV, Web and apps; time spent per app category and revenue growth. Simon also debunks investor skepticism about continued growth potential.
Flurry Presents at Digital Analytics Association Symposium - San Francisco, C...Flurry, Inc.
This presentation covers key insights across the mobile app economy including market size, addressable market, consumer trends, what non-mobile industries and categories are being disrupted by mobile apps, comparison of consumer behavior on media platforms vs. ad spending and an outlook for what's next as the industry matures.
Games on Smartphones & Tablets: Demand, Revenue, Cost, Business Model, Usage,...Flurry, Inc.
iOS and Android game insights presented at Smartphone and Tablet Gaming Summit in SF, garnered from Flurry and Activision mobile game publishing partnership. Insights and data include: market size; expected DAUs; revenue potential; demographic differences, etc. per game type / genre; usage behavior; spending behavior; demographic (age, gender) differences across tablet vs. smartphone form factor and game genres.
2. AGENDA
Mobile Insights sharing
Overview of the Yahoo Mobile Developer Suite
Flurry Analytics Deep-Dive
Mobile Monetization - Yahoo App Publishing
6. MOBILE ADDICTION CONTINUES TO RISE
Worldwide Daily App Usage Distribution (Millions)
REGULAR USERS SUPER USERS MOBILE ADDICTS
Under 16 Times 16 to 60 Times 60+ Times
+34%
+26%
+59%
Q2 2014 Q2 2015
Source: Flurry Analytics
7. MOBILE ADDICTS
1 CHINA 1,305
2 INDIA 1,216
3 UNITED STATES 319
4 INDONESIA 248
5 BRAZIL 202
6 PAKISTAN 182
7 NIGERIA 177
8 MOBILE ADDICTS 176
9 BANGLADESH 152
10 RUSSIA 141
2014
Compared to World Population Rank
8 MOBILE ADDICTS 176
1 CHINA 1,320
2 INDIA 1,273
3 UNITED STATES 322
4 MOBILE ADDICTS 280
5 INDONESIA 255
6 BRAZIL 205
7 PAKISTAN 190
8 NIGERIA 183
9 BANGLADESH 158
10 RUSSIA 146
2015
4 MOBILE ADDICTS 280
Source: Flurry Analytics
8. 3 HOURS AND 40 MINUTES A DAY
On Mobile Devices in the US
Q1 2013 Q2 2014 Q2 2015
+35%
MOBILE TIME SPENT (MINUTES)
20%
BROWSER BROWSER
10%
TIME IN
BROWSER
DECREASED
BY HALF
-50%14%
BROWSER
Source: Flurry Analytics, comScore, Pandora, Facebook, NetMarketShare. Note: US, June 2015
9. US TIME SPENT ON MOBILE
Source: Flurry Analytics, comScore, Pandora, Facebook, NetMarketShare. Note: US, June 2015
10. Source: comScore, Pandora, Facebook, NetMarketShare, Flurry Analytics, June 2015
US TIME SPENT
On Gaming, Entertainment and Messaging & Social (Minutes)
11. MEDIA CONSUMPTION IN APPS
Source: Pew Research, Added Value & Millward Brown Digital. Tumblr Content Engagement Study,
October 2014., Flurry Analytics
Q2 2014 Q2 2015
Including Social & Messaging (Minutes)
DAILY MINUTES/US CONSUMER
+108%
12. CONSUMERS PAY FOR CONTENT
Global Mobile Revenues (Billions)
2014 2015
IN-APP PURCHASES MOBILE ADS (EX. SEARCH)
Source: Flurry Analytics, eMarketer, AppAnnie, Apple
13. KEY TAKEAWAYS
1 Mobile is massive and continues to rise.
2
3
Mobile addicts are growing, along with content consumption.
Consumers will pay for content.
15. Yahoo Mobile Developer Suite
Flurry
Analytics +
Explorer
Yahoo App
Publishing
Tumblr In-App
Sharing
Yahoo Search
in Apps
Yahoo App
Marketing
Flurry Pulse
16. The first “Designed for Mobile”
and “Free” analytics platform
since 2008
16 Yahoo Confidential & Proprietary
Flurry Analytics +
Explorer
Know the data
Identify your
Most valuable users
Measure success
18. A Single SDK for Analytics and Advertising
One SDK gives you access
to Flurry Analytics, ad
serving and mediation with
Yahoo App Publishing.
Monetizing your app
requires no additional
code. Maximize ad revenue
with relevant ads.
19. Yahoo Mobile Developer Suite
Flurry
Analytics +
Explorer
Yahoo App
Publishing
Tumblr In-App
Sharing
Yahoo Search
in Apps
Yahoo App
Marketing
Flurry Pulse
41. Define goals, KPIs, and instrument events
Dive deep with Flurry Analytics Explorer*
*Email bgraham@yahoo-inc.com for access
KEY TAKEAWAYS
42. 42 Yahoo Confidential & Proprietary
Parking Frenzy 2.0 Over 20 million downloads on Android &
iOS. Games2win’s No. 1 app Parking Frenzy
brings to you the ultimate drive ‘n’ park
experience.
CASE STUDY I - Game2Win
43. 43 Yahoo Confidential & Proprietary
“The goal was to identify user segments which help us boost
content consumption and eventually the retention of the game.
With Flurry Explorer, we found that users who bought cars gave us
2x more retention.”
Parking Frenzy 2.0
44. 44 Yahoo Confidential & Proprietary
“Initially, the car store was hidden inside the store which was 2
clicks away from the home page. In the current version, we
have brought the car store on to be only one click away from
the home page.”
Before
After
Two clicks to reach a purchase screen featuring a single car
Single click to reach a purchase screen featuring a multiple cars
Parking Frenzy 2.0
45. “This change helped us boost car consumption by 3.26x.”
GOALS KPIs EVENTS
Boost content
consumption
Users purchasing
cars
Buy Monster Truck
Parking Frenzy 2.0
46. 46 Yahoo Confidential & Proprietary
Superimpose
Superimpose is the most
popular photo editing app
for photo
blending/layering on iOS
and Android platforms.
Millions of photos are
created with Superimpose
every month.
CASE STUDY II
47. 47 Yahoo Confidential & Proprietary
“In 2014, we had a major update of Superimpose on iOS. That
unfortunately resulted in a show stopper crash affecting around 20% of
our users. User rating started dropping, impacting our sales.”
Before
We received the crash
log (the call stack). It was
a crash due to a null
pointer.
Superimpose
ResultsWith Flurry
Fix and update the app
issue root cause
understanding
proper fix in sight
instrumented Flurry
events and
parameters
at suspected
locations of the code
and updated the app
48. “This change helped us decrease the errors
numbers by 80%+.”
GOALS KPIs EVENTS
Lower the crash rate Crash rate suspected locations
of the code
Superimpose
49. 49 Yahoo Confidential & Proprietary
Game Your Video
Game Your Video is an award-
winning movie maker on iOS
platforms. It entitled the
"Macworld Best of Show 2012 &
App Store Best of 2012"
Tech Crunch - "Aims to make
mobile video editing as simple as
possible."
CASE STUDY III
50. “Flurry has been an integral part of decoding data for us regarding our mobile apps.
Game Your Video has extensively used Flurry metrics to evaluate the various features
and attributes of the app ( a video editing app) and determine specific changes and
tweaking to the UI of the app in its present avatar.”
Game Your Video
Current Future
Most of these changes have been possible due to the
insights that Flurry metrics has provided to us
51. Gaurav Acharekar
Head of Analytics
Games2Win
THANK YOU
Prapti Mishra
Marketing Manager
Global Delight
Pankaj Goswami
Mobile App Developer
Pixteroid
68. Single Suite for Analytics and Monetization
Video ads
Measure, track and analyze
app performance and user activity
Native ads Display ads
Choose the right ad format(s)
to maximize your revenue
Search-in-app
69. Get started with Flurry Analytics in 3 steps
69 Yahoo Confidential & Proprietary
Sign up at www.developer.yahoo.com
Create new app and download SDK
Integrate SDK with 2 lines of code