การผลิตสื่อดิจิทัล (DIGITAL MEDIA )
สื่อดิจิทัลคืออะไร? DIGITAL REVOLUTION
พรบ.ลิขสิทธิ์และการนำไปใช้เพื่อการศึกษา
ขั้นตอนการผลิตสื่อดิจิทัล ตัวอย่างสื่อชนิดต่างๆ
This document discusses digital media and its components. It covers:
1) Types of digital media including CD training, CD presentations, videos, and e-books.
2) The process of converting analog signals to digital including encoding and decoding.
3) The four stages of digital media production: pre-production, production, post-production, and distribution.
4) Editing and multi-media aspects of digital media.
การผลิตสื่อดิจิทัล (DIGITAL MEDIA )
สื่อดิจิทัลคืออะไร? DIGITAL REVOLUTION
พรบ.ลิขสิทธิ์และการนำไปใช้เพื่อการศึกษา
ขั้นตอนการผลิตสื่อดิจิทัล ตัวอย่างสื่อชนิดต่างๆ
This document discusses digital media and its components. It covers:
1) Types of digital media including CD training, CD presentations, videos, and e-books.
2) The process of converting analog signals to digital including encoding and decoding.
3) The four stages of digital media production: pre-production, production, post-production, and distribution.
4) Editing and multi-media aspects of digital media.
1) Los medios digitales incluyen texto, audio, imágenes fijas, animación y video representados mediante números binarios.
2) El multimedia se refiere al uso de varios medios como texto, audio e imágenes en una presentación.
3) Los medios digitales permiten editar, copiar y distribuir contenido fácilmente.
This document summarizes Digital Return Optimization (DRO), a process that maximizes digital and social media assets to achieve growth, interaction, and revenue goals. DRO can deepen digital reach, increase web stats, coordinate marketing platforms, monetize social media, and grow followers. The DRO process determines goals, reviews existing assets, defines deliverables, builds a strategy, executes tactics, and measures results. It runs through a contracted timeline with onsite and weekly remote meetings.
The document describes the features of a digital asset management system including a central repository for files, security and access controls, version management, metadata and tagging, search capabilities, automatic format conversions, image previews and resizing, workflows for brief submissions and artwork approvals, status logging, expiration dates, hierarchical browsing, image attributes, support for multiple file types, image metadata, free text search, and security and permission settings. It also provides an example case study of the system being used by Lenovo for global marketing needs.
The document discusses search engine marketing (SEM) strategies including search engine optimization (SEO) and pay-per-click (PPC) advertising. It covers topics such as on-page SEO, link building, keyword research, setting up Google AdWords campaigns, optimizing landing pages, and monitoring campaign performance. The goal of SEM is to help people find a website, show the website to potential customers, and help someone buy from the website through organic and paid search engine results.
Digital media can exist in several forms including text, audio, images, video, and animations. It is represented using binary numbers and involves digitization through the use of technologies like scanners, cameras, and microphones. During digitization, analog signals are converted to digital data through processes like analog-to-digital conversion. This digital data can then be encoded, transmitted over computer networks and the internet, stored, manipulated, and played back on various devices through decoding and digital-to-analog conversion processes. Common file formats for different types of digital media include text documents, audio files, image files, and video files.
โดย คุณธีรวัฒน์ กิ่งแก้วโสภณ Director of Marketing, Ramada D’ma Bangkok Hotel จากเอกสารประกอบการอบรม Digital Marketing เมื่อวันที่ 26-27 กรกฎาคม 2554 ณ โรงแรม FX Resort Chaweng จังหวัดสุราษฎร์ธานี