Digital marketing-overview- jawaid
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Digital marketing consists of key components like search engine optimization (SEO), pay per click (PPC) advertising, social media marketing (SMM), email marketing, and display advertising. The document discusses each of these components in detail, explaining what they are, their objectives and advantages. The overall goals of digital marketing are to reach the right target audience, generate website traffic, motivate audience actions, and achieve an efficient return on investment.
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This document discusses various aspects of digital marketing such as website creation, domain names, web hosting, search engine optimization, mobile marketing, email marketing, SMS marketing, and QR codes. It provides information on setting up a website, selecting a domain name and web hosting provider, optimizing the website for search engines, and different digital marketing channels like email, SMS, and mobile for promoting products and services online.
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DIGITAL MARKETING
The document provides an overview of digital marketing compared to traditional marketing. It discusses how digital marketing uses digital channels like search engines, websites, social media, email and mobile apps. Some key benefits of digital marketing mentioned are the ability to target local and international audiences, tailor campaigns based on demographics, and allow audiences to choose how they receive content. The document also discusses different types of digital marketing strategies like content marketing, social media marketing, search engine optimization, pay-per-click advertising, and more.
Digital marketing
Digital marketing first emerged in the 1990s and has grown significantly since then. Some key developments include the establishment of India Mart in 1996 as one of the first B2B marketplaces in India and the founding of Flipkart in 2007. Digital marketing investment rose dramatically between 2013 and 2015, increasing over $1.5 billion from prior years. Digital marketing consists of modules like search engine optimization, social media marketing, affiliate marketing and email marketing. It provides benefits such as valuable data and analytics, improved conversion rates, and cost effectiveness. To implement digital marketing, businesses should target customers, optimize their online presence, and set smart growth goals.
What Is Digital Marketing? | Digital Marketing Tutorial | Edureka
YouTube Link: https://youtu.be/s7sUDQni0LI
** Edureka Digital Marketing Course: https://www.edureka.co/post-graduate/digital-marketing-certification **
This Edureka "What is Digital Marketing" video will help you with the basic concepts of Digital Marketing and how to build your career in this field. Below are the topics covered in this Digital Marketing Tutorial For Beginners:
Evolution of Digital Marketing
What is Digital Marketing?
Why Digital Marketing?
Scope of Digital Marketing
Types of Digital Marketing
Challenges
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Digital marketing
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach consumers. The key objective is to promote brands through various forms of digital media.
Digital marketing includes Internet marketing techniques, such as
Search Engine 0ptimization (SEO)
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Link Building
Social Media Marketing
Display Advertising
Online Marketiong
Visit:https://www.apponix.com/Digital-Marketing-Institute/Digital-Marketing-Training-in-Bangalore.html
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This presentation provides an overview of digital marketing fundamentals. It defines digital marketing as using digital platforms like websites, blogs, social media and mobile marketing to reach target audiences. Some key points made include:
- Digital marketing is easier, more affordable and effective than traditional marketing.
- It involves creating the right content for audiences and distributing it across appropriate digital channels and contexts.
- Popular digital marketing channels include search engine marketing and social media marketing.
- To get started, companies should create a digital marketing strategy by defining objectives, channels, audiences and content before optimizing their efforts.
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This document discusses digital marketing and the opportunities it presents. It outlines some of the key differences between traditional and digital marketing, noting that digital marketing allows for more interconnected, integrated, and individualized approaches. It then provides an overview of several important digital marketing tactics, including search engine optimization, pay-per-click advertising, social media marketing, content marketing, and mobile apps. It emphasizes that digital marketers need qualities like curiosity, creativity, and the ability to collaborate. The document concludes by stressing the importance of having an overall digital marketing plan that connects strategy, tactics, and metrics.
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The document provides an overview of digital marketing compared to traditional marketing. It discusses how digital marketing uses digital channels like search engines, websites, social media, email and mobile apps. Some key benefits of digital marketing mentioned are the ability to target local and international audiences, tailor campaigns based on demographics, and allow audiences to choose how they receive content. The document also discusses different types of digital marketing strategies like content marketing, social media marketing, search engine optimization, pay-per-click advertising, and more.
Digital marketing
Digital marketing first emerged in the 1990s and has grown significantly since then. Some key developments include the establishment of India Mart in 1996 as one of the first B2B marketplaces in India and the founding of Flipkart in 2007. Digital marketing investment rose dramatically between 2013 and 2015, increasing over $1.5 billion from prior years. Digital marketing consists of modules like search engine optimization, social media marketing, affiliate marketing and email marketing. It provides benefits such as valuable data and analytics, improved conversion rates, and cost effectiveness. To implement digital marketing, businesses should target customers, optimize their online presence, and set smart growth goals.
What Is Digital Marketing? | Digital Marketing Tutorial | Edureka
YouTube Link: https://youtu.be/s7sUDQni0LI
** Edureka Digital Marketing Course: https://www.edureka.co/post-graduate/digital-marketing-certification **
This Edureka "What is Digital Marketing" video will help you with the basic concepts of Digital Marketing and how to build your career in this field. Below are the topics covered in this Digital Marketing Tutorial For Beginners:
Evolution of Digital Marketing
What is Digital Marketing?
Why Digital Marketing?
Scope of Digital Marketing
Types of Digital Marketing
Challenges
Follow us to never miss an update in the future.
YouTube: https://www.youtube.com/user/edurekaIN
Instagram: https://www.instagram.com/edureka_learning/
Facebook: https://www.facebook.com/edurekaIN/
Twitter: https://twitter.com/edurekain
LinkedIn: https://www.linkedin.com/company/edureka
Castbox: https://castbox.fm/networks/505?country=in
Digital marketing
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach consumers. The key objective is to promote brands through various forms of digital media.
Digital marketing includes Internet marketing techniques, such as
Search Engine 0ptimization (SEO)
Search Engine Marketing (SEM)
Link Building
Social Media Marketing
Display Advertising
Online Marketiong
Visit:https://www.apponix.com/Digital-Marketing-Institute/Digital-Marketing-Training-in-Bangalore.html
Digital Marketing Fundamentals & Concept
This presentation provides an overview of digital marketing fundamentals. It defines digital marketing as using digital platforms like websites, blogs, social media and mobile marketing to reach target audiences. Some key points made include:
- Digital marketing is easier, more affordable and effective than traditional marketing.
- It involves creating the right content for audiences and distributing it across appropriate digital channels and contexts.
- Popular digital marketing channels include search engine marketing and social media marketing.
- To get started, companies should create a digital marketing strategy by defining objectives, channels, audiences and content before optimizing their efforts.
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social media platforms, carrying out online marketing across a range of services, as well as
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At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
Digital marketing-overview
This document provides an overview of digital marketing. It defines digital marketing as using online activities to build customer relationships and generate sales. It discusses why people are going online more and the benefits of digital marketing like convenience and measurability. The key components of digital marketing are explained as search engine optimization, pay per click advertising, social media marketing, and more. Search engine optimization aims to optimize websites to rank higher organically in search engines while pay per click involves bidding on keywords and paying when users click ads. Social media marketing can increase brand awareness at low cost and enable campaigns to go viral. Measurement of digital marketing return on investment is also covered.
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At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
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This document provides an overview of digital marketing, including definitions and strategies for key components like SEO, PPC, and social media marketing. It defines digital marketing as promoting brands online, explains why people use the internet, and lists objectives of digital marketing campaigns like reaching audiences and generating sales. The document also outlines strategies, advantages, and measurement tactics for SEO, PPC, social media marketing, and calculating ROI.
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Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
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