Uploaded byAmmar Kanchwala
Hands-on Digital Marketing Workshop Presentation
This document provides an overview of digital marketing and recommendations for growing a business using digital marketing strategies. It defines digital marketing and highlights the increasing usage of internet and social media. It then recommends developing a 3 step marketing plan that identifies the target market and messaging, and selects appropriate digital marketing channels. Specific channels discussed include website, search engine marketing, social media like Facebook, Twitter, Instagram and LinkedIn. The document also provides tips on content marketing, email marketing, and using a marketing calendar to plan strategies. It emphasizes focusing marketing efforts on niche target audiences and buyer personas.
More Related Content
Similar to Hands-on Digital Marketing Workshop Presentation
Hands-on Digital Marketing Workshop Presentation
- 1. Grow Your Business usingthe power of Digital Marketing Ammar Kanchwala
- 2.
- 3.
- 4.
- 5. What is DIGITALMARKETING? Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
- 6.
- 8. Statistics – InternetUse Total number of active Internet users Internet users as a Percentage of the Total population Total number of Active mobile Internet users Mobile internet users as a percentage of the total population 462.1 Million 34% 430.3 Million 32%
- 9. Social Media Use TotalNumber of Active Social Media Users Active Social Users as a Percentage of the Total Population Total Number of Social Users Accessing via Mobile Active Mobile Social Users as a percentage of the total population 250.0 Million 19% 230.0 Million 17%
- 10. E-Commerce Spend byCategory Fashion & Beauty Food Personal Care Furniture & Appliances Toys, DIY & Hobbies Travel Digital Music Video Games $6.821 Billion $5.119 Billion $2.312 Billion $2.286 Billion $3.521 Billion $4.417 Billion $0.105 Billion $0.794 Billion
- 11.
- 12. BE LASER FOCUSEDON YOUR CUSTOMER • Lets Craft a Digital Marketing plan that speaks to your customers • Describe your customers and clients • What are their tastes? • Where do they spend their disposable income? • What are they passionate about? • What captures their attention? • What Digital Marketing avenue do they spend the most time on?
- 13. 3 Step MarketingPlan • Identify your Target Market I. What business are you in? (140 Characters) II. Who are you marketing to? – Is it targeted enough? III. Is your market large but still targeted? • Own your messaging? I. Create message towards target audience • Identify the marketing tool – Where are they/which channel?
- 14. WEBSITE AS YOURCORE BUSINESS TOOL Benefits of a website: • Visibility/Discoverability • Business Credibility • Ease of customer approach • Ease of customer interaction • Web presence Analytics (Age,Gender,Location,Online behaviour)
- 15. WEBSITE AS YOURCORE BUSINESS TOOL
- 16.
- 17.
- 18.
- 19.
- 20.
- 21. 6 Tiers toDigital Strategy Device Desktop Mobile Tablet Customer Profile Gender Age Income Location City Country Global Timeframe for ROI Short term Mid term Long term Purpose Product Awareness Brand Awareness Sales Goals Traffic Reach Retain
- 22. Email Marketing • Criticalto the success of your campaign and success afterwards • Personalise emails to leads’ requirements • Employ marketing automation
- 23. Visitor > CustomerJourney
- 24.
- 25. Email Themes •Send weeklynewsletter •Send updates for offers to move leads down the funnel •Send updates when you have new offers •Send updates relevant to your lead
- 26. Content Offers – eBook –Guide – Check List – Videos – Webinar – Case Study – Design Guide – Catalogue – Price List
- 27.
- 28.
- 29.
- 30. LinkedIn – Great B2Bchannel – Personal Branding – Targeted ads with high ROI – Groups for engagement – Pulse as a blogging avenue
- 31.
- 32.
- 33. Best Practices • Beengaging • Have a posting strategy • Post Frequently & Timely • Know your target audience • Include Images Whenever Possible • Leverage events page to promote events
- 34.
- 35.
- 36.
- 37. “But I don’tuse Social Media for business..”
- 38. SOCIAL MEDIA ISFREE! – Social media is a powerful free tool – It has leveled the playing field – It has disrupted traditional advertising models – Your marketing efforts are measurable
- 39.
- 40.
- 41. Online brand &marketing checklist Need Purpose Owner/ Provider Company Presentation Mandatory Customers want to know about your business ODS Company Website Mandatory The existing website sends out a clear message, but need to change the content on value proposition ODS Ecommerce Not Applicable Your business model doesn’t need an ecommerce presence ODS Mobile App Not Applicable Your business model doesn’t need a mobile app ODS Email Marketing Mandatory 1. Weekly newsletters 2. Promotional campaign ODS Social Media Mandatory Although your business may not generate leads through the social media channels but It will help you build credibility for your brand ODS <more> <more> <more> <more> Sample data
- 43. Simply Business Operationon Mobile App
- 44.
- 45.
- 46.
- 47.
- 48. ACTIVITY TIME Let’s breakdown in group of 5
- 49. Recommendations 1. Focus onyour niche and 1 or 2 buyer personas you want to target 2. Set up a website, blog, LinkedIn, Twitter, offers and emails focused on the buyer persona 3. Map out your buyer journey and ensure you have good conversion paths
- 50. Recommendations 4. Get bloggingand posting and commit to a schedule 5. Set ambitious KPI’s for visits, marketing qualified leads, sales qualified leads and sales
- 51.