This document provides information about an upcoming one-day workshop on digital marketing hosted by the Institute of Digital Marketing India. The workshop will cover topics such as developing a digital marketing plan, ecommerce strategies like SEO, social media marketing, and a practical session with case studies. Attendees will learn about aligning internet marketing with business objectives, mobile marketing, online consumer behavior, and marketing strategies like search engine marketing, affiliate marketing, and pay-per-click advertising. The event will be held on August 18th in Bangalore, India.

1. Introduction toIntroduction to
Digital MarketingDigital Marketing
(workshop)
By
Institute of Digital Marketing India
A Unit Of Basket Option
JGI Ventures Initiative
Karnataka

2. Digital Marketing Institute іѕ аn Online аnԁ Classroom based Online Marketing
training аnԁ matter-οf-fact job oriented professional training body. Wе teach ουr
students marketing οn thе web.
Wе аrе digital strategists fοr organizations tο give thеm poised online marketing
result. Wе hеƖр, develop online businesses tο next level
Here’s hοw wе rесkοn thаt wе саn hеƖр уου achieve thіѕ:
Wе provide quality, timely аnԁ relevant training іn Digital Marketing tο individuals
аnԁ organisations through Digital Marketing Experts.
Wе erect knowledge аnԁ skills іn Digital Marketing through industry based expert-
led training programmes fοr а levelsƖƖ οf encounter.
Wе connect Digital Marketing Professionals wіth aspiring Digital Marketers.
Wе hеƖр YOU mаkе sense οf Digital Marketing.
ABOUT US

3. OUR VISIONOUR VISION
To be a Thought Leader in the way Enterprises Create,
Manage, Transform & Communicate their Brand
Globally
OUR MISSIONOUR MISSION
Local Brands Global Markets

4. OUROUR TEAMTEAM
SUMIT
PAREEK Chief Executive
Saya Augustin
Varun Jamwal Vinutna Yetukuri
Lakshmi Sastry

5. Our
Agenda
Social Media
Management
Content Creation &
Management
Online Visibility
Brand Identity Creation
& Management
SEO & PPC
Viral Marketing
Video Creation,
Management &
Marketing
Topics For WorkshopTopics For Workshop

6. Brief about the TopicsBrief about the Topics
Brand Identity Creation & Management
Online VisibilityOnline Visibility
Content Creation & Management
Social Media Management
A business wants a brand's name,
communication style, logo and
other visual elements to be
perceived by consumers.
Content creation is the creation
of content, especially digital content, for
self-expression, distribution, marketing
and/or publication.
Most businesses today have
websites, not all of them are well-
known, even by the company’s
customers. There are several steps
available to move your website
from an unknown to an easy-to-
spot.
Internet-based social media make it
easier for people to listen, interact,
engage and collaborate with each other.
But, as the volume of social media venues
and conversations rises, it quickly
becomes a time- and labor-intense
process to effectively track, converse,
monitor and manage them.

7. Brief about the topicsBrief about the topics
Search Engine Optimization
Viral Marketing
Pay Per Click Advertisements
Video Creation, Management & Marketing
A methodology of strategies, techniques
and tactics used to increase the amount of
visitors to a website by obtaining a high-
ranking placement in the search results
page of a search engine (SERP) -- including
Google, Bing, Yahoo and other search
engines
The primary way of advertising in internet.
With PPC, you're not paying for a promise, and
you're not paying to load an ad onto a page.
You're paying for an actual result, a click.
Marketing techniques that use pre-
existing social networks and other
technologies to produce increases in
brand awareness or to achieve other
marketing objectives. It can be done
through word of mouth.
Most employees within enterprises today
recognize that video streaming can help
build competitive advantage by creating a variety
of online opportunities to
increase and improve communications.

8. Our Approach

9. WHAT IS
INTERNET
MARKETING

10. INTERNET MARKETING PROCESS
How we build traffic: The Internet changes quickly but marketing fundamentals remain the same.
1 2 3 4User Search
with specific
keywords in
their PC,
Laptops,
Tablets &
Mobile Devices
With This
Keyword
customer gets
a big database
of different
companies
from various
search engines
Customer visits a
website with “THAT
KEYWORD” & the
website gets traffic
via Paid search, news
Article, Maps, SEO,
Blog, Wiki & Google+
pages.
The user finds the
information interesting
and fills the form,
Company Marketing team
creates a customer
database

11. Event DetailsEvent Details
The one day course covers the
following topics:
• Introduction to Digital Marketing
• Developing a Digital Plan
• ecommerce/Website Marketing
Strategies (SEO, SEM, SMM)

12. 1. Introduction to Digital Marketing1. Introduction to Digital Marketing
90 Minutes (9:30 AM to 11:30 AM)90 Minutes (9:30 AM to 11:30 AM)

13. Strategies in Digital MarketingStrategies in Digital Marketing

14. Aligning Internet with Business
Objectives

15. Mobile MarketingMobile Marketing

16. Online consumer Behavior andOnline consumer Behavior and
NavigationNavigation

21. 2. Developing a Digital Plan2. Developing a Digital Plan
(120 minutes)(120 minutes)

22. 3. eCommerce/Websites Marketing Strategies3. eCommerce/Websites Marketing Strategies
((60 minutes: 12:30 PM to 1:30 PM)
Online sales, Lead Generation
and Landing Pages

23. Search Engine Marketing
60 Minutes: (01:30 am to 2:30
pm)
• Search Engine Optimization
• Affiliate Marketing
• Display & Banner Advertising
• Pay Per Click Marketing
(Google Ad Words)

24. 30 minutes Lunch Break
(2:30 PM to 3:00 PM)

25. Social Media MarketingSocial Media Marketing
3:00 PM to 3:45 Pm (45 Minutes)
• LinkedIn for Business
• Facebook for Marketing
• Twitter for Marketing
• Google +
• Local Business

26. Break (3:45 PM to 4:00 PM)Break (3:45 PM to 4:00 PM)

27. Practical SessionPractical Session
(1 Hour)(1 Hour)
• Do & Don't Session
• Case Studies
• future general

28. Interesting Right!?Interesting Right!?
Then Slide next….to contact us

29. 18th
August, 2013
Jain College Auditorium,
#44/4, jayanagar 9th
block,
Behind big bazaar,
Bangalore, Karnataka,
India

30. info@digitalmarketinginstitute.edu.ininfo@digitalmarketinginstitute.edu.in
+91 8904830821+91 8904830821

31. See you at the Venue!!
Thank You