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1. Digital Marketing
Workshop

2. Digital Marketing Essentials

3.  Introduction to Digital Marketing
 Core Digital Marketing Channels
 Tools and Analytics
 Strategy and Campaign Planning
 Career Pathways and Professional Insights
 Case Studies and Exercises
 Q&A and Wrap-Up
Workshop Agenda

4. Section 1
Introduction to Digital Marketing

5. What is Digital Marketing?
Advantage of Digital
Marketing
 Definition
 Importance in today's
world -Why Digital
Marketing is essential
for businesses and
professionals
 Comparison with
traditional marketing

6. Digital Marketing vs. Traditional Marketing
 Key differences
 Advantages of digital

7.  Search Engines
 Social Media
 Email Marketing
 Content Marketing
 Paid Advertising
The Digital Marketing Ecosystem

8.  Skills required
 Typical responsibilities
 Career prospects
The Role of a Digital Marketing Professional

9.  AI and Automation
 Video Content Dominance
 Personalization
Current Trends in Digital Marketing

10. Key Channels and
Strategies
Core Digital Marketing
Channels

11.  What is SEO?
 On-page vs. Off-page SEO
 Tools for SEO
Search Engine Optimization (SEO)

12.  Popular platforms and their audiences
 Content strategies for each platform
 Engagement and community building
Social Media Marketing

13.  Building an email list
 Creating effective campaigns
 Tracking performance
Email Marketing

14.  Overview of PPC platforms
 Keyword targeting
 ROI and budget management
Pay-Per-Click (PPC) Advertising

15.  Importance of storytelling
 Blog posts, videos, infographics
 Measuring content performance
Content Marketing

16. Tools and Analytics
Tools and Techniques for
Professionals

17.  Google Analytics
 Google Search Console
 Google Trends
 Google Keyword Planner
 SEO Quake
 SEMRush
 Schema.org
Essential Digital Marketing Tools

18.  Key Performance Indicators (KPIs)
 Metrics for different channels(CTR, CPC,
Conversion Rate)
 Understanding reports
Basics of Digital Marketing Analytics

19. Strategy and Campaign
Planning

20.  Setting objectives (SMART goals)
 Identifying target audiences
 Choosing the right channels
Creating a Digital Marketing Plan

21.  Crafting a message and call-to-action
 Designing a customer journey
 Launching and monitoring campaigns
 ROI calculation basics
Step-by-Step Campaign Development

22. Career Pathways and
Professional Insights

23.  Certifications to pursue (Google Ads, HubSpot,
etc.)
 Building a strong portfolio
 Freelancing vs. working for an agency
Becoming a Digital Marketing Professional

24.  Trends in digital marketing
 Skills in demand
Industry Insights

25. Case Studies and Exercises

26.  Create a mock digital marketing strategy for a
hypothetical business.
 Split participants into teams for brainstorming.
Interactive Exercise

27.  Recap of Key Points
 Open Floor for Questions
Q&A and Wrap-Up