This was discussed at "Product Workshop - Mobile Growth & Monetisation" conducted by HelloMeets at Zetaux's office in Bengaluru.
Speaker & Presentation by:
Anjan Bhojaraj, Head of Product for HealthifyMe
- He led Growth and Monetization verticals for 1.5 years at HealthifyMe before taking over as Head of Product
-Anjan has over 10 years of experience across Mobile Apps and R&D having worked at companies like Motorola Solutions & Cognizant
Presentation includes:
-Growth Trajectory from 3,000,000 users in 2017 to 8,000,000 in 2018 with 4 revenue making verticals led by 6 PMs & 40 engineers
How Healthifyme launched the following products:
-HealthifyMe Insights - Leading to increase in engagement
-Ria - World's first AI wellness coach - Leading to increase in retention/engagement
-Content feeds - Leading to increased session time
7. Today
650 Million
Foods + Workouts +
Glasses Tracked
18 Million
Messages exchanged
500 K
Likes + Comments
51%
Messages exchanged
by Ria
8. Shivani Dhamija
After my second pregnancy, I lost hope of
being as beautiful as I once used to be.
HealthifyMe changed my perception and
appearance.
BEFORE AFTER
Shivani Lost 11 Kg
9. Sajeev Saraswathy
From being a HealthifyMe Client who lost
30 kg in a year, to becoming a
HealthifyMe Fitness Coach, my life has
come a full circle.
BEFORE AFTER
10. Veena Menon
My Coaches Ritu and Meenakshi are the best
things that have happened to me. With
HealthifyMe, I got the ability to play with my
child again and lost 20 kg.
BEFORE AFTER
18. Problem Statement:
How do we manage to do it?
4 revenue making verticals that will define our existence
6 product managers
40 engineers
19. Problem Statement:
How do we manage to do it?
4 revenue making verticals that will define our existence
6 product managers
40 engineers
Too much to be done. Too few resources. Too little time.
31. Probability of Success
Find data to strengthen your decision
Find a proxy!
But, what if you don’t have any of these?
How do you back your next innovation?
54. Ria 1.0
500 Million
Food / Workout / Messages
Self Sustaining
Business Model
Assisted Learning
Self Improving
400 Man Years
Nutritionist / Fitness Intelligence
66. The Next Billion
Eating
Patterns
Avg. Age/
Gender
Size of the
market
Mobile/Data
Penetration
Social Media
Penetration
Studying similarities & differences
Obesity
(Their Needs)
76. The Next Billion
Understanding user segments
Understanding user behavior
Mapping user segments to user behavior
Experiment. Experiment. Experiment.