Bata India is the largest footwear retailer and manufacturer in India with over 1250 stores across 500 cities. It was founded in 1931 in Kolkata and has since established itself as the most recognized footwear brand in the country. Bata sells over 45 million pairs of shoes annually through its retail stores and large distribution network. It operates 5 manufacturing plants and employs over 6800 people. While it faces competition from local and foreign brands, Bata has maintained its brand recognition and market leadership in India through affordable prices and wide availability.

2. V. Kalyan Kumar
Roll no:- 41
TPS A

3. Bata - India’s favorite footwear brand
• Bata India is the largest retailer and leading
manufacturer of footwear in India and is a part of
the Bata Shoe Organization, which has its
presence in 70 countries.
• Its retail network of over 1250 stores located
over 500 cities in India gives it a reach / coverage
that no other footwear company can match.
• The Company also operates a large non retail
distribution network through its urban wholesale
division and caters to millions of customers
through over 30,000 dealers.

4. Founder

6. HERITAGE
• Incorporated as Bata Shoe Company Private Limited in
1931, the company was set up initially as a small
operation in Konnagar (near Calcutta) in 1932.
• In January 1934, the foundation stone for the first
building of Bata’s operation - now called the Bata
nagar.
• It was also the first manufacturing company in the
Indian shoe industry to receive the ISO: 9001
certification.
• The Company went public in 1973 when it changed its
name to Bata India Limited. Today, Bata India has
established itself as India’s largest footwear retailer.

8. Board of Directors
• Mr. Uday Khanna Chairman and Independent
Director
• Mr. Rajeev Gopalakrishnan Managing Director
• Mr. Ranjit Mathur Director Finance
• Mr. Jack G. N. Clemons Non Executive Director
• Mr. Jorge Carbajal Non Executive Director
• Mr. Atul Singh Independent Director
• Mr. Akshay Chudasama Independent Director

9. Bata - Today
• Sells over 45 million pairs of footwear every
year
• Serves over 120,000 customers every day
• Sells through over 1250 retail stores over 500
cities
• Operates 5 manufacturing units and a tannery
• Employs more than 6800 people

10. Location of company
• Corporate Office
BATA House
418/02, MG Road, Sector-17
Gurgaon
Email id : customer.service@bata.in
• Registered Address
6A, S.N. Banerjee Road ,
Kolkata
West Bengal
700013
Tel: 033-39829412 033-39829425

11. Store Locations

13. PRODUCT LINE
•
•
•
•
•
•
Leather Footwear
Rubber / Canvas Footwear
Plastic Footwear
Bags
Belts
Wallets

14. BRANDS

15. Financial Performance
(in lakhs)

17. CSR

19. Financial Status
(Rs in Million)
2012
2011
2010
Sales & other income
19,017.06
16,959.91
12,923.42
Profit before
Depreciation, Tax & prior
period items
3,033.39
3,605.04
1,755.08
Depreciation
513.75
411.01
325.10
Profit before Tax & prior
period items
2,519.64
3,194.03
1,429.97
Taxation
803.61
935.64
476.45
Profit after Tax & prior
items
1,716.03
2,258.39
953.52
Prior period items
-
-
-
Net Profit
1,716.03
2,258.39
953.52
Dividend & Dividend
Distribution Tax
448.13
447.14
299.00
Retained Earnings
1,267.90
1,811.25
654.52

20. Competitors
Organised Sector
Unorganised Sector
•
•
•
•
•
•
•
•
• Local Manfacturers
• Chinese Manfacturers
Lakhani
Relaxo
Mirza INTL
Paragon
Action
Woodland
Liberty Shoes
Nike,Adidas and other
foreign players

22. Bata vs Nike,Adidas,Reebok,etc.,
Bata
Other
Quality
Durable
Durable
Style
Regular
Attractive,updating
Price
Ranging from 100 to
10,000
Starts from 1000
Affordability
All income classes
including low income
classes
Upper Middle class,High
class
Availability
Easily available
( Cities,towns)
Malls,Showrooms
(Cities)

23. Bata vs Local Industry
Bata
Other
Quality
Durable
NON Durable
Style
Regular
Regular
Price
Ranging from 100 to
10,000
Ranging from 100 to 1000
Affordability
All income classes
including low income
classes
Low income class, Middle
income class
Availability
Easily available
( Cities,towns)
Easily available
(cities,towns)

24. Human Resource
"We believe that the fundamental vitality and
strength of our organization lies in our people" –
Thomas J. Bata.
Recruitment Philosophy
• Our ability to meet our customers’ needs depends on the
knowledge, imagination, skills, diversity, teamwork and
integrity of our people. We ensure this by recruiting and
retaining the best people available.
• We look for an honor education, skill and experience and
above all, commitment to the organization and its success.

25. Recruitment process
•
•
•
•
Written Test
Group Discussion
HR Interview
Personal Interview
Training and Advancement
• Running local courses for training and improving skills
• Organizing several national and international courses at all
levels on a regular basis for teaching new technologies and
systems
• Encouraging life long learning.
• Focused Leadership Development Initiatives
• Cross Functional and Cross Business Opportunity

26. STRENGTHS
SWOT
 Strong Brand Image
 The brand Bata is closely identified with footwear by consumers.
 Six manufacturing locations enable the Company to schedule
production to meet demand for a large number and varied
categories of footwear.
 Being a part of the Bata Shoe Organization gives the Company
access to new designs, brands and production technologies.
WEAKNESSES
 The Company has a large labor force resulting in high employee
costs.
 The Company has been in existence for more than seven decades
and faces a challenge in switching to new production technologies.
 BRAND IMAGE

27. OPPORTUNITIES
 India is a very large market and offers good demand
potential for footwear which is an item of mass
consumption.
 The per capita consumption is 1.1pairs per annum,
opportunity for increase in consumption.
THREATS
 The Company faces competition from the
unorganized market which is able to sell footwear
at low cost due to lower overheads and
manufacturing costs
 Increased competition from leading multinational
players in the sports segment.

28. Share Price
• BSE – 939.35
• NSE – 939.05
Oct 2012 – 0ct 2013

29. Share Value of some related companies

30. Which comes all your way
@kalyan