Information technology plays a key role in modern marketing by enabling processes like CRM, digital marketing, internet marketing, and mobile marketing. IT allows companies to gather customer data, target specific audiences, and communicate through online and mobile channels. This has significantly impacted industries like music, agriculture, banking, healthcare, and automobiles by improving productivity and customer relationships while reducing costs. IT tools like ESS, DSS, and MIS also help marketers with decision making.

1. ROLE OF
SUBMITTED TO:- SUBMITTED BY:-
DR. HIMANSHU NAMLE PRAHLAD GURJAR
11MBA00076

2. The
creation, gathering, processing, storage,
and delivery of information and the
processes and devices that make all this
possible.

3. Marketing
 Marketing is an organizational function and a
set of processes for creating, communicating
and delivering value to customers and
for managing customer relationships in ways
that benefit the organization and its
stakeholders.

4. Marketing involves certain steps
* Conducting market research and survey to
know the needs of customers
* Selecting specific market zones and serving
the customers by setting targets
* Determining various ways to cater to
customer’s needs
* Analyzing the competitive advantages in
order to develop a marketing strategy

5. ROLE OF INFORMATION
TECHNOLOGY IN MARKETING
 CRM
 DIGITAL MARKETING
 INTERNET MARKETING
 MOBILE MARKETING.

6. CRM
 (Customer Relationship Management) is an
information industry term for
methodologies, software, and usually Interne
capabilities that help an enterprise manage
customer relationships in an organized way.
 Providing customer information to employees to
help them build effective relationships between
the company, its customer base and its
distribution partners.

7. Digital Marketing
 DIGITAL MARKETING is the practice
of promoting products and services using
digital distribution channels to reach
consumers in a timely, relevant personal and
cost-effective manner

8. Internet marketing
INTERNET MARKETING is the process of
growing and promoting an organization using
online media. Internet marketing does not
simply mean 'building a website' or 'promoting
a website.‘ Somewhere behind that website is
areal organization with real goals.
e.g. Amazon.com., Dell.com

9. MOBILE MARKETING
 The ability to reach a specific target audience.
 Information about how the user responded to a
marketing message. Proof that a message has
been received by the user's handset.
TYPES OF MOBILEMARKETING
1.Mobile Marketing via SMS
2.Mobile Marketing via MMS
3.Mobile Web Marketing.
4.Mobile Marketing via Bluetooth.
5.Mobile Marketing via Infrared

10. Effects Of IT Enabled Marketing On
Industries
 Music Industry.
 Agriculture Sector
 Banking Industry.
 Health Industry.
 Automobile Industry.
 Designing Industry

11. Social Media Usage in Content
Marketing Jumps 500% in Two
Years

12. IT WHICH IS HELP IN
MARKETING DECISION
 ESS
 DSS
 MIS

13. CONCLUSION
 This result demonstrates the significant role of
information technology in today's business
world and in marketing management in
improved productivity and major cost saving.
 Better customer relationship management.
 Helped to solve major problems related to
customer services like customer loyalty and
customer satisfaction