This document outlines an examination for a course on advertising and sales promotion. It includes 4 sections with multiple choice and essay questions. Section A asks students to define key advertising concepts in short answer questions. Section B requires longer answers on advertising objectives, factors in effective media selection, and the functions of advertising agencies. Section C involves analyzing challenges for setting an advertising budget and different sales promotion methods. Section D is a compulsory question asking students to recommend principal and supplementary advertising media for refrigerators, TVs, and soap with reasons.

1. ADVERTISING AND SALES PROMOTION
May) Maximum: 75 Marks (Time: 3 Hours
SECTION-A
Answer any FIVE questions
All questions carry equal marks (5×3=15)
1. What is meant by advertising?
2. Define media?
3. What is window display?
4. What are the important features of advertisement copy?
5. What are the strategies followed by the advertising in retail sales?
6. What is sales territory?
7. Define the concept of buying behaviour?
SECTION-B
Answer any THREE questions
All questions carry equal marks (3×10=30)
8. What are the objectives of advertising and what are the limitations?
9. The success of the advertisement campaign depends on proper selection of the media- Discuss.
10. Describe the functions of an advertising agency?
11. Examine the various discounts and allowance offered to traders or buyers to promote sales?
12. What measures you would suggest for sales promotion of a consumer product?
SECTION-C
Answer any ONE question (1×15=15)
13. “The major problems faced by recurrent advertising agency is how much to spend on
advertising”. Do you agree? What are the common methods used for setting the advertising budget?
14. Explain the different methods of sales promotion and describe their merits and demerits.
SECTION-D
(Compulsory) (1×15=15) 1

2. 15. Suggest the principal and supplementary media of advertisement for the following goods:
Refrigerator /TV/Soap. Give reasons.