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Jugaad & Gandhian
Innovation
Venkatesh Ganapathy
JUGAAD INNOVATION GANDHIAN INNOVATION
Proposed by Navi Rajdou, Simone Ahuja & Jaideep Arora Based on Gandhian principles. Popularized by C K Prahlad,
Gary Hamel & Dr R A Mashelkar
Use of scarcity as an opportunity to innovate Use of Gandhian philosophy to supply affordable quality
products and services to impoverished sections of the society
Focuses on creativity of individuals to focus on out of box
solutions for problems
Reduces complexity and explores creative ways to reach out
to the masses
Creativity can be the result of the scarcity of resources Believes in instilling democratic values so that poor people
can lead a dignified life supported by innovations
Facing scarcity through innovative thinking How can Earth’s resources be used for the benefit of all
Constraints become opportunities Constraints will always exist and one has to work one’s way
around them to overcome them
Cannot be used for pharmaceutical and food products
research
Low-cost innovation models can be explored by developing
cheaper drugs and quality food products that can be afforded
by marginalized sections of society
Targeted for all segments of the population Targeted specifically for poor sections of society
Mitti-cool Refrigerator Tata Nano, Arvind Eye Hospital, Bottom of Pyramid marketing
strategy
Jugaad innovation highlights the creative potential of Indians
that enables them to treat challenges as opportunities
Gandhian innovation demonstrates the relevance of
Gandhian values in the Internet Era.

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Jugaad & Gandhian Innovation.pptx

  • 2. JUGAAD INNOVATION GANDHIAN INNOVATION Proposed by Navi Rajdou, Simone Ahuja & Jaideep Arora Based on Gandhian principles. Popularized by C K Prahlad, Gary Hamel & Dr R A Mashelkar Use of scarcity as an opportunity to innovate Use of Gandhian philosophy to supply affordable quality products and services to impoverished sections of the society Focuses on creativity of individuals to focus on out of box solutions for problems Reduces complexity and explores creative ways to reach out to the masses Creativity can be the result of the scarcity of resources Believes in instilling democratic values so that poor people can lead a dignified life supported by innovations Facing scarcity through innovative thinking How can Earth’s resources be used for the benefit of all Constraints become opportunities Constraints will always exist and one has to work one’s way around them to overcome them Cannot be used for pharmaceutical and food products research Low-cost innovation models can be explored by developing cheaper drugs and quality food products that can be afforded by marginalized sections of society Targeted for all segments of the population Targeted specifically for poor sections of society Mitti-cool Refrigerator Tata Nano, Arvind Eye Hospital, Bottom of Pyramid marketing strategy Jugaad innovation highlights the creative potential of Indians that enables them to treat challenges as opportunities Gandhian innovation demonstrates the relevance of Gandhian values in the Internet Era.