Digital Marketing Project - Term 2
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The document is a project report on digital marketing submitted by a student. It summarizes the student's work creating three landing pages in Instapage for an email, search, and display campaign. The student integrated Google Analytics tracking and linked the pages to Google Ads campaigns. Key details include creating email, search, and display landing pages; connecting them to Google Analytics and Ads campaigns with goals of leads; and reporting on campaign performance and metrics like clicks, impressions, click-through rate, users, and bounce rate from Google Ads and Analytics.
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To get a copy of this presentation, share your views about the presentation with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new upload don't forget to press the "FOLLOW" and "LIKE" button
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Though the process is an ongoing one the decisions have to be taken on a strong base, supported by facts and figures and that too on papers. This support can only be provided with the help of an extensive and thorough analysis of the market and the data collected thereof.
The objectives of the project were delivered to us express sly by the Marketing Development Co-ordinator who was the lead or the project head and we had to submit the day report to him along with the draft report. He was in charge of the project and gave guidelines and directions to approach the project.
The objectives of the project are:
• To understand and analyze the market in its raw and basic form.
• To gain an in-depth knowledge of the merchandising and processing activities of the Route Agents and understand the Beverage market.
• To undertake the comparative study of the various brands and flavor packs of all existing beverages or soft drinks market and the market share and growth potential of each brand individually.
• Comparative study of the various brands, packs, and flavors available in the market
• To ascertain the pricing strategy of premium products of coca-cola & its competitor.
• Assess the promotional measures in the context of the sales of COCA-COLA and focusing our study on the customer of the company i.e., the retailers.
• To study about the new product development of coca-cola premium products.
46
As obvious that any company is a concern with the increase in sales of its products, our project was in line with the companies‟ objectives and all steps incorporate in the project were directed to give an overview so as to attain its objectives.
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Similar to Digital Marketing Project - Term 2
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The document provides details for building a marketing strategy to sign up new customers to Udacity's Digital Marketing Nanodegree Program. It includes defining the target persona, outlining the customer journey phases, allocating a $50,000 budget across awareness, interest and desire phases, and showcasing sample work including running a Facebook ad campaign and conducting a search engine optimization audit. The goal is to sign up 100 new students within a quarter through targeted digital marketing campaigns.
Shejowin Sebastian Career Portfolio - Dec 2021
Shejowin Sebastian KJ has over 3 years of experience as a digital marketing analyst. They have expertise in paid advertising, media planning, SEO, social media marketing, and analytics. They have worked with various companies on campaigns, lead generation, and digital presence. Currently, they work as a digital marketing analyst at Hemito Digital Pvt Ltd managing social media accounts and PPC campaigns.
Digital Marketing Career Portfolio - Shejowin Sebastian KJ
This document is a career portfolio for Shejowin Sebastian KJ that outlines their experience and qualifications. It summarizes their 2+ years of experience in digital marketing, including skills in paid advertising, media planning, SEO, and social media marketing. It also lists various certifications and provides details on two digital marketing roles, including responsibilities and achievements like increasing traffic and leads.
Portfolio Digital Marketing
The document provides details on creating a customer journey-based marketing plan to sign up new customers for Udacity's Digital Marketing Nanodegree Program (DMND). The plan aims to obtain 300 signups using a $50,000 budget over one quarter. It outlines target personas, phases of the customer journey, marketing tactics, budget allocation across phases, and key metrics to evaluate campaign performance. The highest spending and sales are projected for the "Desire" phase through Facebook advertising. The overall campaign ROI is calculated to be positive.
Rwithu Menon's Digital Marketing portfolio
Digital Marketing Projects
1. Facebook Ad campaign
Setup and ran a Facebook Ad campaign to promote Udacity’s Digital Marketing Nanodegree program, with a marketing objective of increasing conversions—tracked through downloads of a free social media guidebook.
2. SEO audits
Used Moz and SEMrush tools to improve SEO performance of Udacity’s Digital Marketing Nanodegree program website.
Conducted onsite audits—Content audit to identify keywords for potential blog posts to boost SEO, technical audit to improve metadata of the webpage, backlink audit to identify important backlinks and SEMrush to create a link building campaign.
Conducted offsite audits—performance tests using Pingler Google Indexed Pages Checker, Google Page Speed Insights and Think with Google.
3. Adwords campaign
Setup and ran a Google Adwords campaign to promote Udacity’s free Web accessibility course, with a marketing objective of increasing conversions—tracked through course signups.
4. Display ad campaign
Evaluated and documented results of a display ad campaign which promoted Udacity’s Digital Marketing Nanodegree program.
5. Email Marketing campaign
Crafted an email marketing campaign, scheduled and sent emails to leads through Mailchimp. Also analysed and documented the results of a previous email marketing campaign conducted by Udacity for its Digital Marketing Nanodegree program.
Udacity Digital Marketing Nanodegree Portfolio
Recently completed Udacity Digital Marketing Nanodegree online. The presentation covers my portfolio showcasing my projects such as content creation, Facebook Ad campaign, Google Adwords campaign, Email marketing plan.
vijay
This document contains the resume of Nagireddy Vijay, who has experience in digital marketing roles including search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), and social media optimization (SMO). He has executed projects involving SEO, Facebook page promotions, and WordPress web design. His skills include managing pay-per-click campaigns, social media management, content optimization, and keyword research. He currently works on SEO/SMM projects for startup and insurance clients.
Brochure digital marketing learning path board-infinity (1)
Board Infinity is a best digital marketing and data science institute in mumbai, which is a full-stack career platform for students and jobseekers enabled by personalised learning paths,career coaches and access to various job oppurtunities. We provide online and offline training in Data Science, Digital Marketing, Full stack Web Development,Product management< machine learning and Atrificial Intelligence,Online career counselling and other career solutions
Medha Dixit - Digital Marketing Nanodegree
The document outlines a marketing plan for Udacity's Digital Marketing Nanodegree (DMND) program. It includes the following key points:
- The objective is to enroll 100 new students in the DMND program with a $50,000 marketing budget.
- The target persona is a 35-year-old male sales assistant interested in career growth and digital marketing skills.
- The marketing plan outlines the customer journey process and proposes tactics and budgets for the awareness, interest, and desire stages.
- Budget is allocated across Facebook, Google AdWords, YouTube, and other channels. The plan estimates 190 total enrollments.
Udacity Digital Marketing Nanodegree Portfolio
Compilation of Udacity Digital Marketing Nanodegree projects
-Marketing Plan
-Customer Personas
-Blog Posts
-Social Media Posts
-Facebook AD Campaigns
-Google Ad Word Campaigns
-Search Engine Marketing
-Search Engine Optimization
-Google Analytics
-Display Marketing
-Email Marketing
Ayush Gupta summer dm report (1).docx
The document is a report submitted by Ayush Kumar Gupta for their Masters of Business Administration degree. It details their internship conducting digital marketing for Unique Academy For Commerce. The internship involved tasks like social media marketing, search engine optimization, YouTube optimization, and graphics design. Unique Academy provides education courses for qualifications like CA, CS, and commerce. The report outlines the company profile, Ayush's work responsibilities, key learnings, and challenges of the internship.
Chirag Shah
This document contains the resume of Chirag Shah, who has over 7 years of experience in SEO, SEM, and SMO. He has trained over 3,500 students worldwide in digital marketing and helped establish over 750 PPC campaigns. His skills include keyword research, on-page and off-page optimization, social media management, and reporting. He aims to help startups and businesses in India grow digitally and compete globally through his digital marketing expertise.
Vinod Kumar Digital Marketing Job Portfolio .pdf
This document profiles Vinod Kumar, an experienced digital marketing professional with over 3 years of experience in SEO, Google Ads, content optimization, and social media marketing. It provides details of several SEO projects he worked on, including keyword rankings, backlink building strategies, and integration with analytics tools. It also outlines some of the challenges faced and tactics used in running over 100 successful Google Ads campaigns, including how to generate sales leads while avoiding account suspensions. Contact information is provided at the end.
Wazeefa tech2
This presentation tackles digital training initiative in starts in 2019 powered by the Ministry of communication.
Project 5 SEO Audit
The document outlines an SEO audit of the Udacity Digital Marketing Nanodegree program website. It includes analyzing keywords, conducting on-site and off-site SEO checks, and performing technical tests. On-site recommendations include optimizing meta descriptions and image alt tags. Off-site recommendations suggest linking to other high-quality sites. Technical tests found no indexed pages and slow page speeds. The summary recommends adding indexed pages and fixing issues causing slow speeds.
digital marketing resume
Shivankita Chavhan is seeking a challenging job where she can utilize her digital marketing skills. She has completed a Digital Marketing course from Digital Vidya and holds a BSc in Hotel Management. Her skills include search engine optimization, social media marketing, email marketing, and web analytics. For projects, she has created email marketing campaigns, conducted on-page and off-page SEO audits, developed social media advertising, and set up pay-per-click campaigns. She aims to help organizations achieve their goals through her abilities in digital marketing.
digital marketing
Digominds is the Best Digital Marketing Training Institute in Hyderabad. We Offer Digital Marketing Modules like SEO, SEM, PPC, SMM, Analytics, Content Writing, Affiliate Marketing, Email Marketing, and Google Adwords Certification Course So that Our Trainees Become Digital Marketing Expert in 45 days. All our Courses Come with Best in Class Internship, Industry Interface and 100% Placement Assistance.
We at Digominds, through our unique experiential learning, focus on teaching comprehensive Digital Marketing based on sound marketing fundamentals and help an Individual discover true potential.
Reach your customers where they shop, socialize, and seek information — online. From search engine marketing and paid advertising to social media training and community outreach, learn how to drive business to your brand with our digital marketing courses in Hyderabad.
Whether you want to change career, upskill, we have the right course for you.
Proposal for social media marketing 2 2
SM Design Consultant provides social media marketing solutions and services to help businesses build their brand and engage customers. Their services include social media marketing, online PR, viral campaigns, search engine marketing, brand building, community engagement, lead generation, and analytics reporting. They implement strategies using tools like HootSuite and TweetAdder across platforms like Facebook, Twitter, and LinkedIn. Campaigns involve regular activities such as sweepstakes, giveaways and quizzes to drive engagement and responsiveness.
What is Digital marketing- An advance Guide By DSIM
This document provides an overview of digital marketing and how to get started with digital marketing. It defines digital marketing as marketing products, services, brands or people online using digital devices. It outlines the key steps in the digital marketing process including planning visibility, bringing targeted traffic, engagement, conversion, and retention. It also provides details on different digital marketing tactics like search engine marketing, social media marketing, and email marketing. Finally, it includes some case studies on how different companies have leveraged digital marketing.
Digital Marketing
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
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Digital Marketing Career Portfolio - Shejowin Sebastian KJ
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Digital Marketing Project - Term 2
- 1. PROJECTREPORTon DIGITAL MARKETING Submitted by: Name:Sanjana Verma StudentID:S191185700018 Course:Digital Marketing Submitted to: Mr. Aditya PandeySir (Mentor)
- 2. Integration of Instapage, Google Analytics,and GoogleAdwords. Objective: Toshowcasethe student’s learning and understanding capability of Digital marketing sofar i.e. implementing the theory knowledge intopractical with help of the givenMilestones. All Milestones:
- 3. Tools Used:
- 4. PRODUCT PROMOTED: Digital Marketing Courses & my site name is DigiMark. Logo of My Site: Overall Campaign Created 3 landing page in Instapage 1. E-Mail Campaign - http://digimark.pagedemo.co/ 2. Search ads - http://digicourse.com.pagedemo.co/ 3. Display ads - htp://displaydigi.com.pagedemo.co/ 3 Landing Pages I had made on instapage & then make URL within instapage (DemoPage), Connect with google analytics tracking code,
- 5. After that I connect LPto Google Analytics to GoogleAds & Create2 Campaigns Search & DisplayAds, Goal: Leads My Landing pagesare mobile friendly. E-Mail:
- 7. Overall Report of Instapage:
- 8. Subaccount Overview (3 Pages) E-mail Landing Page Overview
- 9. Display Landing PageOverview Search Landing PageOverview
- 10. Google analytics tracking code connected to Instapage Google Analytics Linked to Google Ads
- 11. Landing page and o v e r a l l reports E-mailCampaign:
- 12. Link of E-mail LP: http://digimark.pagedemo.co/
- 13. Overview of Display landing page
- 15. Link of my Display LP: htp://displaydigi.com.pagedemo.co/
- 16. Overview Search landing page
- 17. Link of my Search LP: http://digicourse.com.pagedemo.co/
- 18. Google Ads SEARCHReport Google Analytics SEARCHreport
- 19. GOOGLEADS SEARCH REPORT GOOGLEANALYTICS SEARCHREPORT
- 20. Day budget= 500/- Cost per click= 15/- Avg. CPC= 20.10 Total cost= 844 Clicks= 42 Impressions= 535 Click Through rate= 7.85% Users=10 Bounce Rate=59.09% Search Ads
- 21. OVERVIEWGOOGLESEARCHADS OVERVIEWOFGOOGLESEARCHANALYTICS Day budget= 100/- Cost per click= 15/- Avg.CPC= 18.32 Total cost= 1.04K Clicks= 57 Impressions= 657 Click Through rate=8.67% Users=71 Bounce Rate=87.8%
- 23. On CTA Button Free E-Book t h a t I Give on E-mail search LP:
- 30. THANK YOU FOR BEING HERE TODAY. I REALLY APPRECIATE THAT YOU TOOK THE TIME TO BE HERE AND LISTEN TO MY PRESENTATION.