This document is a project report submitted by Dipty Mishra, a student at Banasthali University, for a comparative study of nacho chips in Jaipur, India. The report studied the nacho chip market in Jaipur, specifically at transportation hubs, to help PepsiCo successfully launch their Doritos nacho chips brand in India. The study found that Cornitos by Greendot was the only competitor in the nacho chip category in Jaipur. It also analyzed the flavors, prices, availability, and customer response of Cornitos at different locations like railway stations, bus stands, and auto stands. The report provided data on the popularity of Cornitos flavors and insights on distributing Doritos

1. A Project Report
On
Comparative study of Nacho Chips in Jaipur at transport hubs
By
Dipty Mishra
(Roll no.: 12373)
WBMBA16143
MBA III semester
FMS-WISDOM
Banasthali University
Submitted To: Mr. Sujit Sahoo Submitted To: Dr. BalGopal Singh
Market Development Manager Assistant Professor
PepsiCo Banasthali University
Jaipur Jaipur, Rajasthan

2. 1
ACKNOWLEDGEMENT
I would like to express my special thanks of gratitude to my company mentor Mr. Sujit Sahoo,
Market Development Manager, who gave me the opportunity to do this project on my chosen topic:
Comparative study of Nacho Chips in Jaipur at transport hubs
Which also helped me in doing a lot of research and I came to understand about many new things,
I am really thankful for.
Secondly, I would also like to thank to my college mentor Dr. BalGopal Singh, Assistant Professor,
who helped me a lot in finalizing this project within the limited time frame.
Dipty Mishra
(Roll no.: 12373)
WBMBA16143
Banasthali University

3. 2
ABSTRACT
Title of Dissertation: Study the comparative analysis of Nacho chips in Jaipur on transport hubs.
Dissertation directed by: Dr. Bal Gopal Singh
My dissertation comprises of research and implementation of all those information for our product.
I was working on comparative study of nacho chips in Jaipur at transport hub during my
dissertation.
PepsiCo wants to launch their nacho chips segment, Doritos in Indian market.
For the fulfillment of their objective I have collect all the information about nacho chips market
and for this I have to visit all the retail stores in transport hub.
Firstly I have explained about the requirement of my project and then explained what I have done
for the fulfilment of all the requirement
Further, I have explained about my roles and responsibility in this project and also explained my
achievements.
Later on, I have explained about my company profile and their services.

4. 3
Table of content
S. No. Topic Page no.
1 Training Certificate 2
2 Acknowledgement 3
3 Abstract 4
4 Table of Content 5
5 Introduction 6-20
6 Background and Context 21
7 Scope & Objective 22-23
8 Achievements 24-25
9 Overview of Dissertation 26
10 Profile of Organization 27
11 Research Methodology 28
12 Data Analysis 29-35
13 Conclusion 36
14 Suggestion & Recommendation 37
15 Reference 38

5. 4
INTRODUCTION
With the success of Lays chips, the endeavor to expand with Nacho chips was a delightful step for
even the fans and customers of Frito-Lays. PepsiCo decided to relaunch its Doritos Nacho Chips
segment. This project aims to study the comparative analysis of Nacho chips in Jaipur on transport
hubs.
BACKGROUND & CONTEXT
With the fast growing retail industry in India, competition has increased between the major market
players. Companies are continually trying to engage and construct innovate ideas to service this
market.
The project includes a mix of observation, interview and questionnaires with scales. An effort was
made to understand the various servicing procedure, the typical areas/locality and classes of
customers.
Regular interaction was done with retailers and distributors about the response and flow of product
respectively. Through this it makes easy to understand the process of accessing the competitor’s
response in that outlet.
This project also includes my observation at retail outlets. I concluded my project with some of
my recommendation, questionnaire and additional contribution towards my recommendation.

6. 5
SCOPE & OBJECTIVE
Objective:
To do comparative study of Nacho Chips in Jaipur at transport hubs and analyze their prices, sales
and method of marketing and distribution
To check and achieve visibility, availability and quality distribution across the identified target
outlet and the response of retailer about the product.
Scope:
This report will help in launching Doritos Nacho Chips successfully in the market, and distribute
it at the best points in Jaipur where the right customers/ target audience can enjoy them.
This report will also highlight the importance of choosing the right audience and point of selling
in contributing to the success of a new product launch.

7. 6
ACHIEVEMENTS
Firstly, the project involved researching on the competitors. With thorough market research, it was
found that only one other company is involved in selling Nacho chips, i.e. Cornitos.
Further, a study on the target audience of Cornitos and the points of selling were discovered
through the second part of this project with extensive market study and field work. The results
were surprising as the target audience only involved medium to high class customers, while the
points of selling were only posh areas.
As this project was aimed at studying the distribution of Nacho chips at various transport hubs,
train stations, bus stands, auto stands etc. were thoroughly studied for the availability and
distribution of Cornitos Nacho chips in the effort to understand the best points of selling. The only
transport hub where Nacho chips were found at were Volvo stands.
Through further study we later found out about the different flavours Cornitos is dealing in and
which ones are more popular, not popular, or have a high selling rate. This will help in relaunching
similar flavours of Doritos chips successfully in the market to similar/same audience as of
Cornitos.

8. 7
OVERVIEW OF DISSERTATION
The study involved going to various transport hub points such as railway stations, bus stands, &
auto stands, as well as interacting with the public there to understand their preferences regarding
to chips, especially Nacho chips, and discovering the like or dislike for the same. It also involved
recognizing the target audience/ possible customers, and getting knowledge about the flavors they
would prefer and the price they are ready to pay for it.
The following observations were made through the comparative analysis of Nacho chips in Jaipur
on transport hubs:
1. There is only one competitor in Jaipur India, i.e. Cornitos, distributed by Greendot Pvt.
Ltd.
2. The target audience only involved medium to high class customers.
3. The points of selling were only posh areas.
4. The only transport hub where Nacho chips were found at were Volvo stands.
5. The popular flavours were: Sizzling Jalapeno, Tikka Masala, and Cheese & Herbs.
Following is a table that shows the results:
Greendot Health Foods Pvt. Ltd
Cornitos Nacho Chips
Flavours
MRP
(INR)
Pack
size No. of Vendors at all Transport hubs Visibility
Audience
Response
Tikka Masala 35 60 gr 1 ( Only at Volvo Stand)
Very
Low Good
Lime and Mint 35 60 gr 1 ( Only at Volvo Stand)
Very
Low Less Liked
Barbeque 35 60 gr 1 ( Only at Volvo Stand)
Very
Low Okay
Peri Peri 35 60 gr 1 ( Only at Volvo Stand)
Very
Low Okay
Sizzlin Jalapeno 35 60 gr 1 ( Only at Volvo Stand)
Very
Low Good
Cheese & Herbs 35 60 gr 1 ( Only at Volvo Stand)
Very
Low Good

9. 8
Cornitos Nacho Chips:-
Tikka Masala
Available in: 30g | MRP: 35rs
Lime & Mint
Available in: 30g | MRP: 35rs

10. 9
Barbeque
Available in: 30g | MRP: 35rs
Peri Peri
Available in: 30g | MRP: 35rs

11. 10
Sizzling Jalapeno
Available in: 30g | MRP: 35rs
Cheese & Herbs
Available in: 30g | MRP: 35rs

12. 11
The following is a retailer bill from a shop at a Sindi Camp Volvo bus stand in Jaipur:

13. 12
PROFILE OF ORGANISATION
Doritos, display in more than 55 nations internationally, will be the third Master Mark in PepsiCo
India snacks portfolio presented after Lay's and Kurkure.
PepsiCo items are delighted in by buyers one billion times each day in more than 200 nations and
domains around the globe. PepsiCo created more than US $63 billion dollars in net income in
2015, driven by an integral sustenance and refreshment portfolio that incorporates Frito-Lay,
Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's item portfolio incorporates an extensive
variety of pleasant nourishments and drinks, including 22 marks that produce more than US $1
billion dollars each in evaluated yearly retail deals.
At the core of PepsiCo is Performance with Purpose – our objective to convey top-level money
related execution while making supportable development and investor esteem. By and by,
Performance with Purpose implies giving an extensive variety of nourishments and drinks from
treats to sound eats; finding inventive approaches to limit our effect on the earth and lessen our
working expenses; giving a sheltered and comprehensive work environment for our representatives
all inclusive; and regarding, supporting and putting resources into the nearby groups where we
work. For more data, for more data, please visit www.pepsico.com.
PepsiCo India Region
PepsiCo entered India in 1989 and in a brief period, has developed into one of the biggest MNC
sustenance and drink organizations in the nation. PepsiCo's development in India has been guided
by "Execution with Purpose", its objective to convey top-level money related execution while
making maintainable development and investor esteem.
Vast financial specialist in India with solid brands: PepsiCo has been reliably putting resources
into India, in the zones of item development, expanding producing limit, increase showcase
framework, fortifying production network and extending organization's horticulture program. The
organization has assembled a far reaching refreshment and nibble nourishment business bolstered
by 62 plants the nation over. In two decades, the organization has possessed the capacity to
naturally grow eight brands each of which produce Rs. 1000 crores or more in evaluated yearly
retail deals and are easily recognized names, trusted the nation over.
A developing arrangement of agreeable and healthy tidbits and drinks: PepsiCo India's differing
portfolio mirrors its sense of duty regarding feed shoppers with a various scope of fun and more
beneficial items and incorporates notorious brands as lay Pepsi, Kurkure, Tropicana, Gatorade and
Quaker. Notwithstanding the as of late propelled Lay's Maxx, 7UP Revive and Tropicana Slice
Alphonso, the portfolio incorporates a few more advantageous treats like Quaker Oats, Tropicana
juices, rehydrate Gatorade, Tata Water Plus and Quaker enhanced oats.
Bites and drinks major PepsiCo India has set up another assembling line at its Kolkata office which
will produce Doritos in India. The snack foods produced under Frito-Lay include Cheetos cheese-

14. 13
flavored snacks, Fritos corn chips, Doritos Nacho chips and Tostitos tortilla chips, Ruffles chips,
Lay's potato chips, and Walker's potato crisps.
Nachos is the quickest developing classification in the Indian salty bites portion and Doritos is
very much ready to address this strong request by utilizing privately sourced fixings. The
organization has propelled two made-in-India flavors-Nacho Cheese and Sweet Chili which will
be accessible in three value packs of ₹25, ₹50 and ₹100.
The organization said that the nacho chip mark is focused at the Indian buyer matured 16-24 and
will be showcased crosswise over India through a blend of vast arrangement retail chains, online
business stages and neighborhood stores.
This is the statistics of lays popularity on Facebook

15. 14
Market Share of food snacks in India of some selected company

16. 15
RESEARCH METHODOLOGY
It includes the response of Cornitos Nacho chips from retailers and customer at retail outlets at
various transport hubs.
Work at retail outlets:
1) To check the availability of products.
2) To check visibility of products.
3) SWOT analysis of products.
4) To check how old the product is.
5) To trace the complaints regarding the product.
6) Identifying what would the factor to increase sale.
Data collection technique: -
1) Interview with retailers, customers, and distributors.
2) Interview with distributors and company officials of Frito-Lays.
3) Questionnaire.
4) Observation.
5) Secondary data from newspaper, Internet and textbooks.
Research instrument: -
Research approach was direct contact with people.
Sampling Plan: -
Sample size 15 prospectus
Sample segmentation On the basis of Shop location
Sampling Method Simple Random
Sampling Area Jaipur
Competitor Profile:
Greendot Health Foods Pvt Ltd a part of the well-known Globe Group, is a FMCG company. It
entered into Indian market in 2009 with Cornitos Nacho Crisps. GHFL has state-of-the-art food
manufacturing factory in Uttarakhand, India. Presence in India - Cornitos has an extensive network
of distribution Pan India.

17. 16
The research methodology was based on the following:
 Objective of the study: Study the comparative analysis of Nacho chips in Jaipur on
transport hubs.
 Hypothesis: Nacho Chips are liked by only the elite and those who are ready to spend a
little extra for a taste of internationally liked flavors or products available outside India.
 Scope of the study: The report will be used in launching Doritos Nacho Chips successfully
in the market by identifying the right places of distribution, the right customers, and the
reasonable price for the product.
 Managerial usefulness of study: It helps to identify the best geographical areas in Jaipur
and similar cities for the distribution of Nacho chips to be launched in India by PepsiCo Frito
Lays.
 Limitations: As the only competitor present in Indian market was Cornitos, a comparative
study was not possible between numbers of brands to offer a comprehensive report, rather the
project study depended on the performance of only one competitor.

18. 17
DATA ANALYSIS:
The study resulted in finding out the areas where the target audience was most likely to indulge in
buying Nacho chips.
The following chart shows the Availability, Market (Customer) Response as well as Profitability
at various transport hubs, such as railway Stations, Auto Stands, DTC Bus Stands, and Volvo
stands.
After a random visit and research of about 15 retail stores at various transport hubs, the results
were as following:
Railway Station Auto Stand DTC Bus Stand Volvo Stand
Researchat Transport Hubs
Availability Response Profit

19. 18
In addition to the above results, a study on various flavours of Nacho chips in the market helped
get a better idea of the target audience response. The following chart displays the different flavours
of the competitor Cornitos and the market response for each:
26%
6%
11%
12%
23%
22%
CustomerResponse (in terms of liking)
Tikka Masala
Lime and Mint
Barbeque
Peri Peri
Sizzlin Jalapeno
Cheese & Herbs

20. 19
PepsiCo
Lays
Flavor Pack Size
No. of Vendorsout of 15
(Approx.) Visibility
Spanish Tomato
MRP 10 Rs. 30 gr 1 Verylow
20 Rs. 52gr 15 Excellent
35 Rs. 75 gr 10 Excellent
American Style
MRP 10 Rs. 30 gr 1 Verylow
20 Rs. 45gr 15 Excellent
35 Rs. 30 gr 10 Excellent
Magic Masala
MRP 10 Rs. 30 gr 1 Verylow
20 Rs. 45gr 15 Excellent
35 Rs. 75gr 10 Excellent
ClassicSalted
MRP 10 Rs. 30 gr 1 Verylow
20 Rs. 52gr 15 Excellent
35 Rs. 75 gr 10 Excellent
Chilli Lemon
MRP 10 Rs. 30 gr 1 Verylow
20 Rs. 52gr 15 Excellent
35 Rs. 75gr 10 Excellent

21. 20
PepsiCo
Kurkure
Flavor
Pack
size
No. of Vendorsout f
15(Approx.) Visibility
Masala Munch
MRP 10 rs 30 gr 1 verylow
20 rs 52 gr 15 Excellent
35 rs 60 gr 10 Good
GreenChutney
MRP 10rs 30 gr 1
Very
Low
20rs 52 gr 15 Excellent
35 rs 60 gr 10 Good
Naughty Tomato
MRP 10 rs 30 gr 1
Very
Low
20 rs 52 gr 15 Excellent
35 rs 60 gr 10 Good
Chilli chatka
MRP 10 rs 30 gr 1
Very
Low
20 rs 52 gr 15 Excellent
35 rs 60 gr 10 Good
Puffcorn
MRP 10 rs 30 gr 0 No
20 rs 52 gr 10 Good
PepsoCo
Uncel Chips
Flavor Pack Size No. of Vendorsout f 15(Approx.) Visibility
PlainSalted
MRP 10 rs 1 Verylow
20 rs 60 gr 12 Good
Spicy Treat
MRP 10 rs 1 Verylow
20 rs 60 gr 12 Good

22. 21
BIKAJI
Flavor
Pack
Size
No. of Vendorsout of
15(Approx.) Visibility
Margin
(Distributer)
Margin
(Retailer)
Bhujia
MRP 10 rs 40 gr 15 Excellent 41% Approx. 30% Approx.
Zerra Peanuts
MRP 10 rs 40 gr 15 Excellent 41% Approx. 30% Approx.
Nut Crackers
MRP 10 rs 40 gr 15 Excellent 41% Approx. 30% Approx.
ClassicSalted
P
MRP 10 rs 40 gr 15 Excellent 41% Approx. 30% Approx.
Channa
Cracker
MRP 10 rs 40 gr 15 Excellent 41% Approx. 30% Approx.
Soya Sticks
MRP 10 rs 40 gr 15 Excellent 41% Approx. 30% Approx.
Aakash
Chips
Flavour
Pack
Size
No. of Vendors Out of 15
(Approx.) Margin(Approx.) Visibility
Plain Salted
MRP 10 rs 35 gr 13 40% Average
20 rs 60 gr 5 40% Low
Masala Fataka
MRP 10 rs 35 gr 13 40% Average
20 rs 60 gr 5 40% Low
Tomato
MRP 10 rs 35 gr 13 40% Average
20 rs 60 gr 5 40% Low
Indori Masala
MRP 10 rs 35 gr 13 40% Average
20 rs 60 gr 5 40% Low

23. 22
RECOMMENDATION
This study implies that:
1. The chips were available mostly at the Volvo bus stands, and sometimes at retail stores at
Railway Stations, but less or no availability was seen at DTC bus stands and Auto stands
respectively.
2. The target audience mostly consisted of the elite, foreigners, and college youngsters.
3. The most favored Nacho chips flavors in the Indian market were Tikki Masala, Sizzlin
Jalapeno, and Cheese & Herbs.
4. The competition was low in Nacho chips segment for Frito Lays and the scope of market
capture and profit is high for Doritos.

24. 23
REFERENCES
 Talk with different distributors at Sindi Camp Bus Stand as well as Railway Station,
Jaipur
 Talk with different customers at Sindi Camp Bus Stand as well as Railway Station, Jaipur
 Talk with PepsiCo Marketing Head Mr. Akshay Singh
 http://www.pepsico.com/
 http://www.cornitos.in/
 https://en.wikipedia.org/wiki/PepsiCo

25. 24
Appendix
Questionnaire
1. How many brands do you have in your shop?
2. Which brand have highest sale?
3. Which brand have large margin?
4. What is the response of the company toward their retailers?
5. How many times companies PSR visit to the retailers?

26. 25
------End of Report------
Thank You