All descriptions and avilable

1. SUBMITED BY TUSHAR ARORA
MCA VI SEM ECB COLLEGE
PROJECT
on
“DIGITAL MARKETING”
Submitted in partial fulfillment for the
Award of degree of
Master of Computer Application
(Batch 2016 -2018)

2. CONTENTS:
1. COMPANY PROFILE.
2. OUTLINE.
3. WHAT IS DIGITAL MARKETING.
4. SEO.
5. TYPES OF SEO.
6. PROJECT.
7. HOW TO APPLY SEO RULES.
8. AD CAMPAIGN.
9. SOCIAL BOOKMARKING.
10.OBJECTIVE OF THE PROJECT.
11.CAREER OPPORTUNITIES.
12. FINDING AND CONCLUSION.

3. COMPANY PROFILE
Genx Soft Technologies Pvt. Ltd is a 5 years old Jaipur based online marketing and development
firm focused on providing Web application development, Web designing, Software application
development and Mobile application development. Genx Soft is positioned at innovation, creativity,
knowledge and technology to achieve business goals.
Vision-:
Our vision is to set high standards to digital marketing and technology around the world across all
industries through hard work, innovation and creativity until the preferred outcome is achieved.”

4. OUTLINE:
The internship project is concerned with working under Genx Soft
Technologies Pvt Ltd started by Young Professionals and the head of digital
marketing department Mr. Ashish Kumar Mishra is a well-established
company which came into existence in 2011. Genx Soft. is an IT company
which deals in outsourcing. Here the customers/clients are given the
opportunity to prepare their web sites, web applications according to their
requirement
My main work in the company is Digital Marketing as how to attract
customers online and how to build traction on the site for our products. Sales
promotions, Emil campaigning, tie-ups and offline promotions also.

5. WHAT IS DIGITAL MARKETING ?
Digital marketing is an umbrella term for the marketing of
products or services using digital technologies, mainly on the
Internet but also including mobile phones, display advertising
and any other digital medium. The way in which digital
marketing has developed since the 1990s and 2000s has changed
the way brands and businesses utilize technology and digital
marketing for their marketing

6. SEO (SEARCH ENGINE
OPTIMIZATION)
SEO stands for “search engine optimization.” It is the process of getting traffic
from the “free,” “organic,” “editorial” or “natural” search results on search
engines SEO is technique of get traffic by obtaining high rank on search engine
(result) page

7. TYPES OF SEO
ON PAGE SEO
On page optimization refers to all
measures taken by SEOs within the
website to improve the ranking of a
site in search engine result pages.
These measures are related to
content and HTML source code of a
page, e.g. meta tags, keyword
placement and keyword density,
On-page SEO (also known as "on-
site" SEO) is the act of optimizing
different parts of your website that
affect your search engine rankings.
It's stuff that you have control over
and can change on your own
website
OFF PAGE SEO
Off page SEO refers to techniques that can be used to
improve the position of a web site in the search engine
results page (SERPs).

8. PROCESS OF SEO

9. WHAT DOES DIGITAL MARETING CONSISTS OF :-
1) WEBSTIE DESIGN.
2) SEARCH ENGINE OPTIMIZATION(SEO)
3) SOCIAL MEDIA MARKETING.
4) PAY PER CLICK (PPC).
5) EMAIL MARKETING.
6) DISPLAY MARKETING.
7) CONTENT MARKETING.

10. 1 Favicon icon should be use
2 Logo should be redirect*
3 Should have email id& contact number*
4 Your website should have Google translation
5 Your website should have unique content
6 Should have proper keyword
7 Title must be used.
8 Author bio.
9 Should not have broken link.
10 should not have dead link
11 should be have mobile responsive
12 should have good uploading speed
13 should have blog
14 content on the website should not be hidden
15 should have Google map integrated.
16 website should be listed in Google my business.
17 should not be single page website
Rules of on-page Seo:-

11. INTRODUCTION
This project is based on Online yoga and fitness as an
online website in which any age people can register
themselves online and apply for yoga and fitness on
the same platform. “Myyogaguru” provides online
help to the users or the health, fitness and yoga
seekers to all over in jaipur. And I applied seo rule on
this project and some social media activites for the
promotions.

12. FRONT PAGE OF THE PROJECT

13. CPANEL VIEW

14. LOGIN PAGE OF WEBISTE

15. HOW WE DO……..
Pre Project
Preparation
Industry And
Client
Research
Creative
Brainstorming
& Ideation
Production &
Testing
Project
Delivery

16. PRODUCTS THAT THE COMPANY OFFERS
Web Application Development.
Website Designing.
Software Application Development.
Mobile Application Development

17. MAIN TEXT
 My main work in this company is to launch Email campaigns, Brand Promotions and CRM activity where I
deal with the customers online through sales promotions. It is mainly how you engage your customers online
and incite them to purchase online.
 There are certain new things as well that I learnt while working, that how to reach to the maximum traffic
and how we can share maximum post to different websites. Different ways to post ad’s on different classified
websites as well in order to promote our brand.
 Helped in promotional activities on social media i.e. Facebook, twitter, Instagram, LinkedIn etc. Moreover I
went to one of the colleges located in Jaipur with the H.R department for the marketing and campaigning
purpose. That was a great exposure in order to learn the strategies that how marketing is planned to promote
the products

18. FINDINGS & CONCLUSION
In recent years, the demand of I.T industries has increased drastically. Web applications, Websites,
Android applications are now widely used in every I.T industries as well as in other industries. Many
High profile organization’s have made many excellent contributions to this growing industry by
making fundamental discoveries, developing numerical algorithms and inventing diagnostic
techniques. But having said that the competition in the segment is immense. Every I.T industry must
come up with some innovative products and different ways to deliver their services in order to succeed
in the high competitive environment. There is a huge chance for Genx to establish its feet in this new
emerging online I.T market. Apart from providing the customers altogether different services from
other competitors, the concept of customization in web application development and web designing is
also introduced which attracts and lures the interest of customers. Customers become designers who
creates a dummy of their web sites and ask to create a web site similar to that. . Offline activity of
online business will give brand loyalty, trust, and satisfaction to customers. Price effectiveness in
comparison of others service provider will help in future.

19. THANK YOU
!
PRESENTED BY TUSHAR
ARORA
MCA VI SEM ECB COLLEGE
BIKANER