Learn digital marketing - SEO by power point presentation.

1. Digital Marketing
Search Engine Optimization

2. ● What is SEO?
Search engine optimization is the process of increasing the
quality and quantity of website traffic, increasing visibility of a
website or a web page to users of a web search engine. SEO
refers to the improvement of unpaid results, and excludes the
purchase of paid placement.

3. ● Topics in SEO
● Onpage SEO -On-page SEO is the practice of optimizing individual web pages in
order to rank higher and earn more relevant traffic in search engines. On-page refers to
both the content and HTML source code of a page that can be optimized, as opposed
to off-page SEO which refers to links and other external signals.
● OffPage SEO -Off page SEO refers to techniques you can use to improve the
position of a web site in the search engine results page (SERPs). Many people
associate off-page SEO with link building but it is not only that

4. ● Topics in ONPAGE SEO:-
● Keyword research
● Meta tags
● Og tags
● Schema
● Image optimization
● Content optimization
● Landing page optimization
● Link/Anchor tags optimization
● Robots.txt files

5. ● Sitemap
● 3XX redirection
● 4XX redirection
● 5XX redirection
● Canonical redirection
● Analytics and webmaster setup and use
● Htaccess File
● Log File
● Tag Manager

6. ● Keyword Research
The simple goal of keyword research is to find out what your target audience is searching
and what it will take to actually rank for those keywords.Keyword research isn't just about
verifying how many searches a particular keyword has — it's also about exploring the many
varied ways that people use language to research an idea or topic.
For Keyword Reshearch
mostly use GOOGLE
KEYWORD PLANNER.

7. ● Meta Tag Optimization
● Title Tag optimization:- Optimizing title tags for search engine. For getting
high or top visibility on search engine we optimize title tag.
■ How to Write title?
● Title length (55 to 70 Characters with space).
● Title start with keyword.
● Don’t repeat keywords(use 2 or 3 time)
● Title must be unique.
Here is some tips for Title.

8. ● Meta Description:- The meta description is a snippet of up to about 155 characters – a tag in HTML
– which summarizes a page's content. Search engines show the meta description in search results
mostly when the searched-for phrase is within the description, so optimizing the meta description is
crucial for on-page SEO.
○ How to write meta description??
■ Use keywords in description.
■ Description length must be 160 to 170 characters.
■ Use numerical data in description.