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SEO On Page Optimization

This is a presentation on " On page optimization " . On page optimization is the optimization done directly on the webpage or website. It is also called webpage optimization .

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SEO On Page Optimization

  1. 1. Introduction ● On page optimization means that optimizing a webpage or website to make it search engine friendly. ● It is also referred as web page optimization. While optimizing several changes are being made to the webpage. ● This can improve the rank of the webpage. Webpage optimization can be done using different on page optimization techniques.
  2. 2. On Page Optimization Techniques: ● Title Tag Optimization ● Meta Tag Optimization ● Heading Tag Optimization ● URL Optimization ● Anchor Text Optimization ● Image Optimization ● Keyword Density Optimization ● Authorship Optimization
  3. 3. Title Tag Optimization Title should be meaningful and its size should be a maximum of 512 pixels i.e. about 55-60 characters. Points to be remembered are: ● Minimum characters should be 40 ● Must be error free means no grammatical errors ● Must be related to the content ● Should include keywords
  4. 4. Meta Tag Optimization ● Meta tag includes a small description of the webpage. ● If meta tag is not given then Google will take the first line of the webpage or any other sentences as meta tag. ● It is best to keep meta description between 155-160 characters.
  5. 5. Example:
  6. 6. Heading Tag Optimization ● Heading can be displayed in different sizes. <h1> is the highest and <h6> is the lowest. ● The title is represented in<h1> tag. An important point to be remembered is that if title is not given in the web page then Google will take the heading in <h1> tag as title. ● If <h1> is not there then <h2> will be taken. So while giving <h1> tag do not give it to more than one heading. It will create confusion to Google.
  7. 7. URL Optimization ● While selecting a URL, it should be related to the content. ● URL should be simple and meaningful. So that it will be easier for Google to crawl the website. ● Using keyword in the URL will make it better.
  8. 8. Anchor Text Optimization ● Anchor text is a visible text which is clickable. ● It hyperlink display to another location. ● It act as a reference to the user and act as a recommendation to Google. ● The anchor text is given as: <a href=””></a>
  9. 9. Image Optimization ● It will not be easy for Google to identify the details of the image by viewing its URL. ● But if we are adding an alternate text for the image then it will be easy for Google to understand the details. ● If the file name of the image given is related to the content, it will also be helpful for Google. ● Google will also check the surrounding content of the image to get its detail. ● We can also add images from other published websites then it should be specified under image courtesy.
  10. 10. Keyword Density Optimization ● Keyword density is the percentage of the number of times the keyword is being used in the content of the webpage. ● About 2-5% is the precise usage. If keyword is used after a “,” or “.” Then it will create a stress on the keyword. Because crawlers as well as the users will stop there.
  11. 11. Authorship Optimization ● Authorship optimization is done for connecting the publisher of the article with the Google and for getting the ownership. ● It is very important that while crawling, Google will check authorship. Authorship will provide the authority and validity to the publisher. ● While doing authorship Google will connect to the publishers Google plus profile. ● If the publisher provide the personal data and profile picture in the Google plus profile then it will create more trust.

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  • juby_sara

    Nov. 27, 2015

This is a presentation on " On page optimization " . On page optimization is the optimization done directly on the webpage or website. It is also called webpage optimization .


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