Search Engine Optimization


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Search Engine Optimization

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Search Engine Optimization

  1. 1. Search Engine Optimization (SEO) is the systematic process of optimizing web pages for searching quickly and easily.
  2. 2. SEO Basics Concept Search engine optimization is the process of improving the traffic to a website from search engine. Objectives / Goals Achieve higher page ranking, i.e. the earlier it come to the search results lists.
  3. 3. Activities 1. Basic Activities 2. Core Activities 3. Supplementary Activities
  4. 4. 1. Basic Activities Basic Website Design & Study Search Engine Study How a web crawler works Popularity of search engines
  5. 5. Basic Website Design & Study Basic web site designing includes introduction, designing of web page using HTML, Head, Title, Meta Description, Meta Keywords, Body Text, Image tags.
  6. 6. Human Powered Directories e.g. DMOZ, Yahoo Directories Crawler Based Search Engines e.g. Google Hybrid Search Engines e.g. Yahoo, Altavista Search Engine Study
  7. 7. How a web crawler works
  8. 8. Popularity of search engines
  9. 9. 2. Core Activities Competitor Website Study Selection Of Keywords Content Formation Search Engine Submission Measuring Success
  10. 10. Competitor Website Study One of the most important things you can do for your online business and SEO services is to study your competitors. In the search engine optimization stream always determine why your competitor ranks higher for important terms and keywords? What programming techniques, content part and link building strategies are used by them to maintain those rankings? When you find answer to such type of questions, you will be able to get closer to rank them and bring the desired traffic and sales to your website.
  11. 11. Keyword Selection Keyword Popularity Assessment Keyword Competition Assessment
  12. 12. Content Formation Header Formation Body Text Formation
  13. 13. Search Engine Submission Google Yahoo
  14. 14. Search Engine Interaction
  15. 15. Measuring Keyword Success 1. How to measure our success of keyword? 2. How do we know that our page has been listed on a particular search engine for a particular keyword? 3. What if we have to analyze keyword ranking for multiple search engines?
  16. 16. 3. Supplementary Activities Banner Exchange Link Exchange
  17. 17. Banner Exchange <ul><ul><li>Definition </li></ul></ul><ul><ul><li>Network where participating sites display banner ads in exchange for credits which are converted into ads to be displayed on other sites. </li></ul></ul><ul><ul><li>Information </li></ul></ul><ul><ul><li>The simplified concept behind a banner exchange is &quot; I will show your ads on my site in exchange for getting to show my ads on your site. &quot; </li></ul></ul>
  18. 18. Link Exchange <ul><ul><li>Definition </li></ul></ul><ul><ul><li>Network where participating sites display text ads in exchange for credits which are converted into ads to be displayed on other sites. </li></ul></ul><ul><ul><li>Information </li></ul></ul><ul><ul><li>When not given freely, text links are usually exchanged in a reciprocal agreement between two sites. </li></ul></ul>
  19. 19. Recommendations <ul><ul><li>Set modest goals; Don’t try to get top ten for too common words. </li></ul></ul><ul><ul><li>Choose keywords that are not highly competitive </li></ul></ul><ul><ul><li>Include your keywords in Title. </li></ul></ul><ul><ul><li>Don’t target more than 3 keywords per page. </li></ul></ul><ul><ul><li>Put keywords in your page or file names. </li></ul></ul><ul><ul><li>Use header tags (<h1>) on your pages and place your keywords in them. </li></ul></ul>
  20. 20. Recommendations <ul><ul><li>Place your keywords in the anchor text on your page. </li></ul></ul><ul><ul><li>Build links to your site with your keywords in the anchor text. </li></ul></ul><ul><ul><li>Move JavaScript codes to a separate file. </li></ul></ul><ul><ul><li>Don’t use font size one (1) text as the default text size. </li></ul></ul><ul><ul><li>Include a site map with links to all your pages </li></ul></ul>
  21. 21. Conclusion <ul><ul><li>There are not any tricks to search engine optimization; just a lot of hard work and patience. However, the good news is that it is possible to achieve good results and hence boost the number of useful visitors to your site. </li></ul></ul><ul><ul><li>If it were easy, then the competition would be more difficult to beat. From these concepts mentioned above, we can get basic tools and knowledge to begin. The full learning process will take trial and error, evaluating the cause and effect and monitoring the successes as well as failure. </li></ul></ul><ul><ul><li>In short, I can say that it is just beginning and will always remain a learning process even after expertise. </li></ul></ul>