Working with Search Engines
How it work?                              Crawling the Web                                Indexing Documents              ...
How it work?
3 KEYS of SEO                          Technical                Content               Links
Basic Onsite SEO Factors   Contextual Keywords   Title Tag ( with Keyword)   Meta Description ( Consistent with Title T...
Google categorise pages in 3 levels Navigational       mực in Informational      mực in thay thế, mực in tương thích Trans...
Good practice   Short unique and good sales pitch (65characters -    around 15 words)   Accurately describe the pages co...
Good practice   Short unique and good sales argument (Google    allows around 160 characters)   Accurately describe the ...
Good practice   Words rather than numbers.   Provide one version of a URL to reach a document redirect    www or non-www...
These URLs are all different:   www.example.com   example.com                                 301 redirect   www.exampl...
Good practice   http://www.domain.com/sitemap.xml   Should follow Googles XML standard    http://www.google.com/support/...
Good practice   http://www.domain.com/robot s.txt   Structure:     User-agent: *     Disallow:
Good practice   Offer exclusive content.   Create content primarily for your users, not search    engines   Create fres...
Good practice   Use Only One H1 Element on any page   Use <h1> for top-level heading   Accurately describe the pages co...
Good practice   Choose a logical file name that reinforces the keywords.   Label the file extension.   Make sure that t...
Good practice   Descriptive text   Think about anchor text for internal links too        Tìm hiểu về mực in tương thích...
Basic Basic Offsite SEO Factors    Competition Analysis    Link Building
Good practice   Blogging about new content or services   Social Media   Online PR   Promotions   Add your business to...
Remember   SEO   is not free (but it can deliver a high ROI)   SEO   is a tactic but it requires a strategy   SEO   is ...
Who wants to ask the second question?     vu.le@goldendigital.com.vn     Or     http://www.linkedin.com/in/vulhoang
Seo by Vũ Lê
Seo by Vũ Lê
Seo by Vũ Lê
Seo by Vũ Lê
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Seo by Vũ Lê

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Seo by Vũ Lê

  1. 1. Working with Search Engines
  2. 2. How it work? Crawling the Web Indexing Documents Processing Queries Ranking ResultsRemember – Search Engines index, process and present pages not sites
  3. 3. How it work?
  4. 4. 3 KEYS of SEO Technical Content Links
  5. 5. Basic Onsite SEO Factors Contextual Keywords Title Tag ( with Keyword) Meta Description ( Consistent with Title Tag) URL’s Keyword Density in body text H1/h2/h3 Tags ( with Keyword) Graphic Alt Text ( with Keyword) Keyword Hyperlinks (anchor Texts)
  6. 6. Google categorise pages in 3 levels Navigational mực in Informational mực in thay thế, mực in tương thích Transactional mua bán mực in, giá bán mực in
  7. 7. Good practice Short unique and good sales pitch (65characters - around 15 words) Accurately describe the pages content Avoid using default or vague titles like "Untitled” Avoid keyword stuffing Create unique title tags for every page on your site Avoid using a single title tag across all of your sites pages or a large group of pages
  8. 8. Good practice Short unique and good sales argument (Google allows around 160 characters) Accurately describe the pages content For humans and for search engines Connected to the Title Use unique descriptions for each page
  9. 9. Good practice Words rather than numbers. Provide one version of a URL to reach a document redirect www or non-www (canonical) to concentrate all reputation 301 Redirections
  10. 10. These URLs are all different: www.example.com example.com 301 redirect www.example.com/ www.example.com example.com/ Or www.example.com/index.html example.com example.com/index.html www.example.com/Home.aspx example.com/Home.aspx
  11. 11. Good practice http://www.domain.com/sitemap.xml Should follow Googles XML standard http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=183668
  12. 12. Good practice http://www.domain.com/robot s.txt Structure: User-agent: * Disallow:
  13. 13. Good practice Offer exclusive content. Create content primarily for your users, not search engines Create fresh, unique contentDon’t do Duplicate Content. Stuffing Cloaking Having blocks of text like "frequent misspellings used to reach this page" that add little value for users
  14. 14. Good practice Use Only One H1 Element on any page Use <h1> for top-level heading Accurately describe the pages content Unlike the title, this element can include links, emphasis and other HTML phrase elements
  15. 15. Good practice Choose a logical file name that reinforces the keywords. Label the file extension. Make sure that the text nearby the image that is relevant to that image. <img src=”http://www.domain.com/images/good_image.jpg” alt=“these are the keywords I’m targeting” width=”75″ height=”100″/>Don’t do You can use hyphens in the file name to isolate the keyword, but avoid to exceeding two hyphens. Avoid using underscores as a word separator
  16. 16. Good practice Descriptive text Think about anchor text for internal links too Tìm hiểu về mực in tương thích Instead of Tìm hiểu về mực in tương thích ở đây, hoặc nhấp vào liên kết sau: http://www.vmaxtoner.com
  17. 17. Basic Basic Offsite SEO Factors Competition Analysis Link Building
  18. 18. Good practice Blogging about new content or services Social Media Online PR Promotions Add your business to the local council or association Add your business to Google Maps / Google Local / Google Base Exchange IDEAS (not links) with your peers
  19. 19. Remember SEO is not free (but it can deliver a high ROI) SEO is a tactic but it requires a strategy SEO is an asset - building it takes time SEO changes constantly (keep updated) No one can guarantee a #1 ranking on Google.
  20. 20. Who wants to ask the second question? vu.le@goldendigital.com.vn Or http://www.linkedin.com/in/vulhoang

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