SlideShare a Scribd company logo

Online Campaign

•
•
Karen Peraza
Karen Peraza

Online marketing campaign proposal Highly visual presentation for a understandable message

Marketing
1 of 10
Download to read offline
DIGITAL MARKETING CAMPAIGN PROPOSAL! Ping HD Digital Signage! KAREN PERAZA!
THIS COMPANY WAS! ESTABLISHED IN 2007! DIGITAL SIGNAGE! CHICAGO, NEW YORK,! DENVER! MENU BOARDS, TOUCH SCREENS, VIDEO WALLS! INDUSTRY! PRODUCTS! LOCATIONS!
PING HD WEBSITE! PROBLEM! • Low conversion rate! • Lacking of performance analytics! • Zero optimization! • Inactive in social media! • Traditional marketing only!
ONLINE CAMPAIGN! GOAL. To increase market share within the digital signage industry.! To increase targeted search and referral traffic to the website by 50% ! To increase brand awareness of ! products and services! To increase conversion rate and lead generation by 30%!
PROPOSED STRATEGY!
HIGHWAY TO SUCCESS! 1 Organic or paid traffic! 2 Engagement! 3 Inbound links! 4 Open and response rates! 5 Share of voice! LEADS ! FOR OUR SALES TEAM! ROI  
COST / BUDGET! $18,180 ! Internal staff! Marketing manager! Project Manager! Tools & Tactics! Paid search ads ! Benchmark Email ! 3rd party business list ! Sproutsocial ! Outsourcing! SEO Agency! SEO and PPC! Management! $20,758! $23,000! $61,945! $0.00   $1,000.00   $2,000.00   $3,000.00   $4,000.00   $5,000.00   $6,000.00   $7,000.00   $8,000.00  
MITIGATION PLAN! Content or design changes and more calls- to-action! Alternative keywords/ retargeting! A/B testing for ads and website! Promotion or pricing strategy like loss leader! Test several hours and types of posts ! 1 2 3 4 5 $0.00 $20,000.00 $40,000.00 $60,000.00 $80,000.00 $100,000.00 $120,000.00 $140,000.00 Break even point!
CAMPAIGN IMPLEMENTATION! EXTERNAL DEVELOPMENT! Search Engine Optimization! Pay-per-click! INTERNAL DEVELOPMENT! Social media marketing! Email marketing! Online PR! Blogging!
KEY TAKEAWAYS! • Outsourced execution: faster ROI, eliminates risk factors (testing and optimization of the strategies).! • Internal execution: communications, nobody know the brand as its employees.! • Expecting to double our initial investment at the end of the campaign.! •  Targeted and engaged visitors will facilitate conversion = leads!

Recommended

Digital marketing proposal for Event | Workswit
Digital marketing proposal for Event | Workswit Digital marketing proposal for Event | Workswit
Digital marketing proposal for Event | Workswit WORKSWIT IT SOLUTION PRIVATE LIMITED
 
online marketing proposal
online marketing proposal online marketing proposal
online marketing proposal adverteaze.com
 
Mobile Marketing proposal for The Coffee Bean & Tea Leaf
Mobile Marketing proposal for The Coffee Bean & Tea LeafMobile Marketing proposal for The Coffee Bean & Tea Leaf
Mobile Marketing proposal for The Coffee Bean & Tea LeafIvon Basterrechea
 
Digital Marketing proposal
Digital Marketing proposalDigital Marketing proposal
Digital Marketing proposalVibes Communications Pvt Ltd
 
Digital marketing Pre-Proposal
Digital marketing Pre-Proposal Digital marketing Pre-Proposal
Digital marketing Pre-Proposal Arjun Parmar
 
Cake shop Digital marketing proposal
Cake shop Digital marketing proposalCake shop Digital marketing proposal
Cake shop Digital marketing proposalGaurav Peswani
 
Sketch digital marketing-proposal
Sketch digital marketing-proposalSketch digital marketing-proposal
Sketch digital marketing-proposalSantanu Raychaudhuri
 
Proposal digital-marketing-book-ur-table
Proposal digital-marketing-book-ur-tableProposal digital-marketing-book-ur-table
Proposal digital-marketing-book-ur-tableKarthick Sreedaran
 

Recommended

Digital marketing proposal for Event | Workswit
Digital marketing proposal for Event | Workswit Digital marketing proposal for Event | Workswit
Digital marketing proposal for Event | Workswit WORKSWIT IT SOLUTION PRIVATE LIMITED
 
online marketing proposal
online marketing proposal online marketing proposal
online marketing proposal adverteaze.com
 
Mobile Marketing proposal for The Coffee Bean & Tea Leaf
Mobile Marketing proposal for The Coffee Bean & Tea LeafMobile Marketing proposal for The Coffee Bean & Tea Leaf
Mobile Marketing proposal for The Coffee Bean & Tea LeafIvon Basterrechea
 
Digital Marketing proposal
Digital Marketing proposalDigital Marketing proposal
Digital Marketing proposalVibes Communications Pvt Ltd
 
Digital marketing Pre-Proposal
Digital marketing Pre-Proposal Digital marketing Pre-Proposal
Digital marketing Pre-Proposal Arjun Parmar
 
Cake shop Digital marketing proposal
Cake shop Digital marketing proposalCake shop Digital marketing proposal
Cake shop Digital marketing proposalGaurav Peswani
 
Sketch digital marketing-proposal
Sketch digital marketing-proposalSketch digital marketing-proposal
Sketch digital marketing-proposalSantanu Raychaudhuri
 
Proposal digital-marketing-book-ur-table
Proposal digital-marketing-book-ur-tableProposal digital-marketing-book-ur-table
Proposal digital-marketing-book-ur-tableKarthick Sreedaran
 
Digital Proposal for Penta Furniture
Digital Proposal for Penta FurnitureDigital Proposal for Penta Furniture
Digital Proposal for Penta FurnitureRobin Goel
 
Digital Marketing Services In Pune, Digital Marketing Agency In India
Digital Marketing Services In Pune, Digital Marketing Agency In IndiaDigital Marketing Services In Pune, Digital Marketing Agency In India
Digital Marketing Services In Pune, Digital Marketing Agency In IndiaBrandperl
 
Scann3d PRESENTATION (1)
Scann3d PRESENTATION (1)Scann3d PRESENTATION (1)
Scann3d PRESENTATION (1)Tarek Awwad
 
Internet marketing proposal from ETS
Internet marketing proposal from ETSInternet marketing proposal from ETS
Internet marketing proposal from ETSEclipse Techno Consulting Global (P) Ltd
 
Digital Marketing Plan Template 10 2015
Digital Marketing Plan Template 10 2015 Digital Marketing Plan Template 10 2015
Digital Marketing Plan Template 10 2015 Andrew Mashman
 
Digital marketing proposal
Digital marketing proposalDigital marketing proposal
Digital marketing proposalAmirmahdi Parsaei
 
MARKETING PROPOSAL
MARKETING PROPOSALMARKETING PROPOSAL
MARKETING PROPOSALJaco Bindemann
 
360° digital marketing proposal
360° digital marketing proposal360° digital marketing proposal
360° digital marketing proposal360° Digital Marketing
 
Digital Marketing Proposal Template - Get Free Sample
Digital Marketing Proposal Template - Get Free SampleDigital Marketing Proposal Template - Get Free Sample
Digital Marketing Proposal Template - Get Free SampleJagjeet Dhaliwal
 
Digital Marketing Workshop
Digital Marketing WorkshopDigital Marketing Workshop
Digital Marketing WorkshopCatherine Quiambao
 
Digital Marketing Plan for Real Estate Business
Digital Marketing Plan for Real Estate BusinessDigital Marketing Plan for Real Estate Business
Digital Marketing Plan for Real Estate BusinessGaurav Tripathi
 
Digital Marketing Plan Template 2016 - UPDATED
Digital Marketing Plan Template 2016 - UPDATEDDigital Marketing Plan Template 2016 - UPDATED
Digital Marketing Plan Template 2016 - UPDATEDBe Dynamic
 
Digital Marketing Strategic Plan
Digital Marketing Strategic PlanDigital Marketing Strategic Plan
Digital Marketing Strategic PlanAfsana Siddique
 
How to create a Digital Marketing Plan
How to create a Digital Marketing PlanHow to create a Digital Marketing Plan
How to create a Digital Marketing PlanEder Holguin
 
Bindani proposal (2)
Bindani proposal (2)Bindani proposal (2)
Bindani proposal (2)donotspam247
 
A Complete Digital Marketing Plan for a medical equipement supplier
A Complete Digital Marketing Plan for a medical equipement supplierA Complete Digital Marketing Plan for a medical equipement supplier
A Complete Digital Marketing Plan for a medical equipement supplierSayan Dasgupta
 
Digital marketing Plan for Food Processing Company
Digital marketing Plan for Food Processing CompanyDigital marketing Plan for Food Processing Company
Digital marketing Plan for Food Processing CompanyKavish Arora
 
Social Media Marketing Services
Social Media Marketing ServicesSocial Media Marketing Services
Social Media Marketing ServicesNeuronimbus Software Services
 
ParadigmNEXT Capabilities Deck
ParadigmNEXT Capabilities DeckParadigmNEXT Capabilities Deck
ParadigmNEXT Capabilities DeckAmanda Fernandez
 
Venue Marketing Plan Template
Venue Marketing Plan TemplateVenue Marketing Plan Template
Venue Marketing Plan TemplateYour Brand Voice
 
Integrated Marketing Proposal for CitiBike - BIC Class Project
Integrated Marketing Proposal for CitiBike - BIC Class ProjectIntegrated Marketing Proposal for CitiBike - BIC Class Project
Integrated Marketing Proposal for CitiBike - BIC Class ProjectAlexandra Suazo
 
Assignment tital page
Assignment tital pageAssignment tital page
Assignment tital pageMalik Ramzan
 

More Related Content

What's hot

Digital Proposal for Penta Furniture
Digital Proposal for Penta FurnitureDigital Proposal for Penta Furniture
Digital Proposal for Penta FurnitureRobin Goel
 
Digital Marketing Services In Pune, Digital Marketing Agency In India
Digital Marketing Services In Pune, Digital Marketing Agency In IndiaDigital Marketing Services In Pune, Digital Marketing Agency In India
Digital Marketing Services In Pune, Digital Marketing Agency In IndiaBrandperl
 
Scann3d PRESENTATION (1)
Scann3d PRESENTATION (1)Scann3d PRESENTATION (1)
Scann3d PRESENTATION (1)Tarek Awwad
 
Digital Marketing Plan Template 10 2015
Digital Marketing Plan Template 10 2015 Digital Marketing Plan Template 10 2015
Digital Marketing Plan Template 10 2015 Andrew Mashman
 
Digital Marketing Proposal Template - Get Free Sample
Digital Marketing Proposal Template - Get Free SampleDigital Marketing Proposal Template - Get Free Sample
Digital Marketing Proposal Template - Get Free SampleJagjeet Dhaliwal
 
Digital Marketing Plan for Real Estate Business
Digital Marketing Plan for Real Estate BusinessDigital Marketing Plan for Real Estate Business
Digital Marketing Plan for Real Estate BusinessGaurav Tripathi
 
Digital Marketing Plan Template 2016 - UPDATED
Digital Marketing Plan Template 2016 - UPDATEDDigital Marketing Plan Template 2016 - UPDATED
Digital Marketing Plan Template 2016 - UPDATEDBe Dynamic
 
Digital Marketing Strategic Plan
Digital Marketing Strategic PlanDigital Marketing Strategic Plan
Digital Marketing Strategic PlanAfsana Siddique
 
How to create a Digital Marketing Plan
How to create a Digital Marketing PlanHow to create a Digital Marketing Plan
How to create a Digital Marketing PlanEder Holguin
 
Bindani proposal (2)
Bindani proposal (2)Bindani proposal (2)
Bindani proposal (2)donotspam247
 
A Complete Digital Marketing Plan for a medical equipement supplier
A Complete Digital Marketing Plan for a medical equipement supplierA Complete Digital Marketing Plan for a medical equipement supplier
A Complete Digital Marketing Plan for a medical equipement supplierSayan Dasgupta
 
Digital marketing Plan for Food Processing Company
Digital marketing Plan for Food Processing CompanyDigital marketing Plan for Food Processing Company
Digital marketing Plan for Food Processing CompanyKavish Arora
 
ParadigmNEXT Capabilities Deck
ParadigmNEXT Capabilities DeckParadigmNEXT Capabilities Deck
ParadigmNEXT Capabilities DeckAmanda Fernandez
 
Venue Marketing Plan Template
Venue Marketing Plan TemplateVenue Marketing Plan Template
Venue Marketing Plan TemplateYour Brand Voice
 

What's hot (20)

Digital Proposal for Penta Furniture
Digital Proposal for Penta FurnitureDigital Proposal for Penta Furniture
Digital Proposal for Penta Furniture
 
Digital Marketing Services In Pune, Digital Marketing Agency In India
Digital Marketing Services In Pune, Digital Marketing Agency In IndiaDigital Marketing Services In Pune, Digital Marketing Agency In India
Digital Marketing Services In Pune, Digital Marketing Agency In India
 
Scann3d PRESENTATION (1)
Scann3d PRESENTATION (1)Scann3d PRESENTATION (1)
Scann3d PRESENTATION (1)
 
Internet marketing proposal from ETS
Internet marketing proposal from ETSInternet marketing proposal from ETS
Internet marketing proposal from ETS
 
Digital Marketing Plan Template 10 2015
Digital Marketing Plan Template 10 2015 Digital Marketing Plan Template 10 2015
Digital Marketing Plan Template 10 2015
 
Digital marketing proposal
Digital marketing proposalDigital marketing proposal
Digital marketing proposal
 
MARKETING PROPOSAL
MARKETING PROPOSALMARKETING PROPOSAL
MARKETING PROPOSAL
 
360° digital marketing proposal
360° digital marketing proposal360° digital marketing proposal
360° digital marketing proposal
 
Digital Marketing Proposal Template - Get Free Sample
Digital Marketing Proposal Template - Get Free SampleDigital Marketing Proposal Template - Get Free Sample
Digital Marketing Proposal Template - Get Free Sample
 
Digital Marketing Workshop
Digital Marketing WorkshopDigital Marketing Workshop
Digital Marketing Workshop
 
Digital Marketing Plan for Real Estate Business
Digital Marketing Plan for Real Estate BusinessDigital Marketing Plan for Real Estate Business
Digital Marketing Plan for Real Estate Business
 
Digital Marketing Plan Template 2016 - UPDATED
Digital Marketing Plan Template 2016 - UPDATEDDigital Marketing Plan Template 2016 - UPDATED
Digital Marketing Plan Template 2016 - UPDATED
 
Digital Marketing Strategic Plan
Digital Marketing Strategic PlanDigital Marketing Strategic Plan
Digital Marketing Strategic Plan
 
How to create a Digital Marketing Plan
How to create a Digital Marketing PlanHow to create a Digital Marketing Plan
How to create a Digital Marketing Plan
 
Bindani proposal (2)
Bindani proposal (2)Bindani proposal (2)
Bindani proposal (2)
 
A Complete Digital Marketing Plan for a medical equipement supplier
A Complete Digital Marketing Plan for a medical equipement supplierA Complete Digital Marketing Plan for a medical equipement supplier
A Complete Digital Marketing Plan for a medical equipement supplier
 
Digital marketing Plan for Food Processing Company
Digital marketing Plan for Food Processing CompanyDigital marketing Plan for Food Processing Company
Digital marketing Plan for Food Processing Company
 
Social Media Marketing Services
Social Media Marketing ServicesSocial Media Marketing Services
Social Media Marketing Services
 
ParadigmNEXT Capabilities Deck
ParadigmNEXT Capabilities DeckParadigmNEXT Capabilities Deck
ParadigmNEXT Capabilities Deck
 
Venue Marketing Plan Template
Venue Marketing Plan TemplateVenue Marketing Plan Template
Venue Marketing Plan Template
 

Viewers also liked

Integrated Marketing Proposal for CitiBike - BIC Class Project
Integrated Marketing Proposal for CitiBike - BIC Class ProjectIntegrated Marketing Proposal for CitiBike - BIC Class Project
Integrated Marketing Proposal for CitiBike - BIC Class ProjectAlexandra Suazo
 
Assignment tital page
Assignment tital pageAssignment tital page
Assignment tital pageMalik Ramzan
 
Digital Brand Communication
Digital Brand CommunicationDigital Brand Communication
Digital Brand CommunicationRida Salman
 
Mock Social Media Proposal: Oak + Fort
Mock Social Media Proposal: Oak + FortMock Social Media Proposal: Oak + Fort
Mock Social Media Proposal: Oak + FortAmy Laverdure
 
Engaging Millennials: An Integrated Marketing Campaign Proposal for St. Jude ...
Engaging Millennials: An Integrated Marketing Campaign Proposal for St. Jude ...Engaging Millennials: An Integrated Marketing Campaign Proposal for St. Jude ...
Engaging Millennials: An Integrated Marketing Campaign Proposal for St. Jude ...Bethany Luck-Hutson
 
Adidas Social Media Proposal
Adidas Social Media Proposal Adidas Social Media Proposal
Adidas Social Media Proposal Abby Peress
 
6 Digital Fashion PR Trends
6 Digital Fashion PR Trends6 Digital Fashion PR Trends
6 Digital Fashion PR TrendsCrosby Noricks
 
Social Media Proposal for Alpha House
Social Media Proposal for Alpha HouseSocial Media Proposal for Alpha House
Social Media Proposal for Alpha HouseAmy Grabowski
 
Massimo Dutti Digital Marketing Strategy
Massimo Dutti Digital Marketing StrategyMassimo Dutti Digital Marketing Strategy
Massimo Dutti Digital Marketing StrategySona Martirosian
 
Levi's IMC analysis
Levi's IMC analysisLevi's IMC analysis
Levi's IMC analysisOlya Dyachuk
 
Social media proposal
Social media proposalSocial media proposal
Social media proposalAndi Ahmad
 
How to Create a MARKETING PROPOSAL
How to Create a MARKETING PROPOSALHow to Create a MARKETING PROPOSAL
How to Create a MARKETING PROPOSALJason Swenk
 
Digital Media Pitch Presentation
Digital Media Pitch PresentationDigital Media Pitch Presentation
Digital Media Pitch PresentationRohan Mozumdar
 
Digital Marketing Campaign Proposal for Massimo Dutti, New York
Digital Marketing Campaign Proposal for Massimo Dutti, New YorkDigital Marketing Campaign Proposal for Massimo Dutti, New York
Digital Marketing Campaign Proposal for Massimo Dutti, New YorkAnyarat Priyawat
 
integrated marketing communication
integrated marketing communicationintegrated marketing communication
integrated marketing communicationTushar Narula
 
Hoa Nhẫn Nhục (Nguyễn Minh)
Hoa Nhẫn Nhục (Nguyễn Minh)Hoa Nhẫn Nhục (Nguyễn Minh)
Hoa Nhẫn Nhục (Nguyễn Minh)Phật Ngôn
 

Viewers also liked (20)

Integrated Marketing Proposal for CitiBike - BIC Class Project
Integrated Marketing Proposal for CitiBike - BIC Class ProjectIntegrated Marketing Proposal for CitiBike - BIC Class Project
Integrated Marketing Proposal for CitiBike - BIC Class Project
 
Assignment tital page
Assignment tital pageAssignment tital page
Assignment tital page
 
Digital Brand Communication
Digital Brand CommunicationDigital Brand Communication
Digital Brand Communication
 
Mock Social Media Proposal: Oak + Fort
Mock Social Media Proposal: Oak + FortMock Social Media Proposal: Oak + Fort
Mock Social Media Proposal: Oak + Fort
 
Engaging Millennials: An Integrated Marketing Campaign Proposal for St. Jude ...
Engaging Millennials: An Integrated Marketing Campaign Proposal for St. Jude ...Engaging Millennials: An Integrated Marketing Campaign Proposal for St. Jude ...
Engaging Millennials: An Integrated Marketing Campaign Proposal for St. Jude ...
 
C+L Fashion
C+L FashionC+L Fashion
C+L Fashion
 
Adidas Social Media Proposal
Adidas Social Media Proposal Adidas Social Media Proposal
Adidas Social Media Proposal
 
6 Digital Fashion PR Trends
6 Digital Fashion PR Trends6 Digital Fashion PR Trends
6 Digital Fashion PR Trends
 
Social Media Proposal for Alpha House
Social Media Proposal for Alpha HouseSocial Media Proposal for Alpha House
Social Media Proposal for Alpha House
 
Massimo Dutti Digital Marketing Strategy
Massimo Dutti Digital Marketing StrategyMassimo Dutti Digital Marketing Strategy
Massimo Dutti Digital Marketing Strategy
 
Levi's IMC analysis
Levi's IMC analysisLevi's IMC analysis
Levi's IMC analysis
 
Social media proposal
Social media proposalSocial media proposal
Social media proposal
 
How to Create a MARKETING PROPOSAL
How to Create a MARKETING PROPOSALHow to Create a MARKETING PROPOSAL
How to Create a MARKETING PROPOSAL
 
Digital Media Pitch Presentation
Digital Media Pitch PresentationDigital Media Pitch Presentation
Digital Media Pitch Presentation
 
Fashionably Social
Fashionably SocialFashionably Social
Fashionably Social
 
Digital Marketing Campaign Proposal for Massimo Dutti, New York
Digital Marketing Campaign Proposal for Massimo Dutti, New YorkDigital Marketing Campaign Proposal for Massimo Dutti, New York
Digital Marketing Campaign Proposal for Massimo Dutti, New York
 
integrated marketing communication
integrated marketing communicationintegrated marketing communication
integrated marketing communication
 
Hoa Nhẫn Nhục (Nguyễn Minh)
Hoa Nhẫn Nhục (Nguyễn Minh)Hoa Nhẫn Nhục (Nguyễn Minh)
Hoa Nhẫn Nhục (Nguyễn Minh)
 
September trip2011
September trip2011September trip2011
September trip2011
 
Cleantech
CleantechCleantech
Cleantech
 

Similar to Online Campaign

Think Digital Marketing Profile 2022
Think Digital Marketing Profile 2022Think Digital Marketing Profile 2022
Think Digital Marketing Profile 2022heelojr
 
How to Swing the Needle on Your Content Marketing
How to Swing the Needle on Your Content MarketingHow to Swing the Needle on Your Content Marketing
How to Swing the Needle on Your Content MarketingKevin Gibbons
 
EWR Digital Marketing Services Deck
EWR Digital Marketing Services DeckEWR Digital Marketing Services Deck
EWR Digital Marketing Services DeckMatt Bertram
 
Digital Marketing Agency In Delhi.pptx
Digital Marketing Agency In Delhi.pptxDigital Marketing Agency In Delhi.pptx
Digital Marketing Agency In Delhi.pptxPilani Pixels
 
TapAnalytics
TapAnalyticsTapAnalytics
TapAnalyticsTapClicks
 
UVP Presentation_WithAnimation
UVP Presentation_WithAnimationUVP Presentation_WithAnimation
UVP Presentation_WithAnimationifeanyi onuoha
 
Marketing Concepts - Go-to-Market Templates
Marketing Concepts - Go-to-Market TemplatesMarketing Concepts - Go-to-Market Templates
Marketing Concepts - Go-to-Market TemplatesFour Quadrant LLC
 
Innovativ_electronic brochure
Innovativ_electronic brochureInnovativ_electronic brochure
Innovativ_electronic brochureMary G. Lapegna
 
Keeping Our Seat At The Table: A Marketing Report Card
Keeping Our Seat At The Table: A Marketing Report CardKeeping Our Seat At The Table: A Marketing Report Card
Keeping Our Seat At The Table: A Marketing Report CardPardot
 
Growth Hack Your Way to Startup Traction by @rocketshp
Growth Hack Your Way to Startup Traction by @rocketshpGrowth Hack Your Way to Startup Traction by @rocketshp
Growth Hack Your Way to Startup Traction by @rocketshpRocketshp
 
TOP Marketing Group - December 2017 Digital Lunch & Learn
TOP Marketing Group - December 2017 Digital Lunch & LearnTOP Marketing Group - December 2017 Digital Lunch & Learn
TOP Marketing Group - December 2017 Digital Lunch & LearnCamile Turner, M.B.A.
 
WebtagePresentation_011316
WebtagePresentation_011316WebtagePresentation_011316
WebtagePresentation_011316Snigdha Mazumdar
 
P2P Digital's Credential.pdf
P2P Digital's Credential.pdfP2P Digital's Credential.pdf
P2P Digital's Credential.pdfLe Ngon
 

Similar to Online Campaign (20)

Think Digital Marketing Profile 2022
Think Digital Marketing Profile 2022Think Digital Marketing Profile 2022
Think Digital Marketing Profile 2022
 
How to Swing the Needle on Your Content Marketing
How to Swing the Needle on Your Content MarketingHow to Swing the Needle on Your Content Marketing
How to Swing the Needle on Your Content Marketing
 
EWR Digital Marketing Services Deck
EWR Digital Marketing Services DeckEWR Digital Marketing Services Deck
EWR Digital Marketing Services Deck
 
Absolute Digital Media & Glyn Hopkin
Absolute Digital Media & Glyn HopkinAbsolute Digital Media & Glyn Hopkin
Absolute Digital Media & Glyn Hopkin
 
Digital Marketing Agency In Delhi.pptx
Digital Marketing Agency In Delhi.pptxDigital Marketing Agency In Delhi.pptx
Digital Marketing Agency In Delhi.pptx
 
TapAnalytics
TapAnalyticsTapAnalytics
TapAnalytics
 
Growth Marketing in 2022 - Randy Rayess, Outgrow
Growth Marketing in 2022 - Randy Rayess, Outgrow Growth Marketing in 2022 - Randy Rayess, Outgrow
Growth Marketing in 2022 - Randy Rayess, Outgrow
 
UVP Presentation_WithAnimation
UVP Presentation_WithAnimationUVP Presentation_WithAnimation
UVP Presentation_WithAnimation
 
Marketing Concepts - Go-to-Market Templates
Marketing Concepts - Go-to-Market TemplatesMarketing Concepts - Go-to-Market Templates
Marketing Concepts - Go-to-Market Templates
 
Galileo - Inbound Marketing Approach
Galileo - Inbound Marketing ApproachGalileo - Inbound Marketing Approach
Galileo - Inbound Marketing Approach
 
Innovativ_electronic brochure
Innovativ_electronic brochureInnovativ_electronic brochure
Innovativ_electronic brochure
 
Keeping Our Seat At The Table: A Marketing Report Card
Keeping Our Seat At The Table: A Marketing Report CardKeeping Our Seat At The Table: A Marketing Report Card
Keeping Our Seat At The Table: A Marketing Report Card
 
SEO
SEOSEO
SEO
 
Growth Hack Your Way to Startup Traction by @rocketshp
Growth Hack Your Way to Startup Traction by @rocketshpGrowth Hack Your Way to Startup Traction by @rocketshp
Growth Hack Your Way to Startup Traction by @rocketshp
 
ORANGE GLASS COMPANY PROFILE
ORANGE GLASS COMPANY PROFILEORANGE GLASS COMPANY PROFILE
ORANGE GLASS COMPANY PROFILE
 
TOP Marketing Group - December 2017 Digital Lunch & Learn
TOP Marketing Group - December 2017 Digital Lunch & LearnTOP Marketing Group - December 2017 Digital Lunch & Learn
TOP Marketing Group - December 2017 Digital Lunch & Learn
 
HYPEGIRL 2016*
HYPEGIRL 2016*HYPEGIRL 2016*
HYPEGIRL 2016*
 
WebtagePresentation_011316
WebtagePresentation_011316WebtagePresentation_011316
WebtagePresentation_011316
 
P2P Digital's Credential.pdf
P2P Digital's Credential.pdfP2P Digital's Credential.pdf
P2P Digital's Credential.pdf
 
Growth Marketing in 2022 - Randy Rayess, Outgrow
Growth Marketing in 2022 - Randy Rayess, OutgrowGrowth Marketing in 2022 - Randy Rayess, Outgrow
Growth Marketing in 2022 - Randy Rayess, Outgrow
 

Recently uploaded

Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceDamien ROBERT
 
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessVarn
 
April 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupApril 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupVbout.com
 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxtegevi9289
 
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsssuser4571da
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesSearch Engine Journal
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdftbatkhuu1
 
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckThe Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckToluwanimi Balogun
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBalmerLawrie
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15SearchNorwich
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationtbatkhuu1
 
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxFactors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxVikasTiwari846641
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Onlineanilsa9823
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsVWO
 
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerDefining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerAmirNasiruog
 

Recently uploaded (20)

Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
 
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
April 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupApril 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting Group
 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptx
 
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
 
The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison KaltmanThe Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
 
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckThe Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship Deck
 
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisCreator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
 
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxFactors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptx
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
 
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLaneBrand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 Reports
 
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerDefining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotler
 

Online Campaign

  • 1. DIGITAL MARKETING CAMPAIGN PROPOSAL! Ping HD Digital Signage! KAREN PERAZA!
  • 2. THIS COMPANY WAS! ESTABLISHED IN 2007! DIGITAL SIGNAGE! CHICAGO, NEW YORK,! DENVER! MENU BOARDS, TOUCH SCREENS, VIDEO WALLS! INDUSTRY! PRODUCTS! LOCATIONS!
  • 3. PING HD WEBSITE! PROBLEM! • Low conversion rate! • Lacking of performance analytics! • Zero optimization! • Inactive in social media! • Traditional marketing only!
  • 4. ONLINE CAMPAIGN! GOAL. To increase market share within the digital signage industry.! To increase targeted search and referral traffic to the website by 50% ! To increase brand awareness of ! products and services! To increase conversion rate and lead generation by 30%!
  • 6. HIGHWAY TO SUCCESS! 1 Organic or paid traffic! 2 Engagement! 3 Inbound links! 4 Open and response rates! 5 Share of voice! LEADS ! FOR OUR SALES TEAM! ROI  
  • 7. COST / BUDGET! $18,180 ! Internal staff! Marketing manager! Project Manager! Tools & Tactics! Paid search ads ! Benchmark Email ! 3rd party business list ! Sproutsocial ! Outsourcing! SEO Agency! SEO and PPC! Management! $20,758! $23,000! $61,945! $0.00   $1,000.00   $2,000.00   $3,000.00   $4,000.00   $5,000.00   $6,000.00   $7,000.00   $8,000.00  
  • 8. MITIGATION PLAN! Content or design changes and more calls- to-action! Alternative keywords/ retargeting! A/B testing for ads and website! Promotion or pricing strategy like loss leader! Test several hours and types of posts ! 1 2 3 4 5 $0.00 $20,000.00 $40,000.00 $60,000.00 $80,000.00 $100,000.00 $120,000.00 $140,000.00 Break even point!
  • 10. KEY TAKEAWAYS! • Outsourced execution: faster ROI, eliminates risk factors (testing and optimization of the strategies).! • Internal execution: communications, nobody know the brand as its employees.! • Expecting to double our initial investment at the end of the campaign.! •  Targeted and engaged visitors will facilitate conversion = leads!