2. Contents Opportunities
The impact of globalization the expansion of market scale
How to become global and scope combined with ITs
players is allowing the integration of a
Global Value Chains small minority of best
Conclusions performing SMEs into global
production networks
3. Brief market profile
Main issues
Experiences and “lessons” from the
cases
Summary and conclusions
4. Back ground
of the
Protogenist
Info Systems
Case study
Strategy Mission
Process of Statement
Protogenist
Info (Aim &
Systems Goal)
7. WORLDWIDE EVOLUTION DOMESTIC INTERNATIONAL
COMPETITION TO GLOBAL MARKETING MARKETING
MARKETING
One of the Global marketing In a survey it has We basically need the
product category is not a been told that the right path for our
of our company revolutionary domestic marketing .The best
is to provide good process .While marketing part to increase the
admirable data. the following does restricted label of our company is
The threat of not apply to most between the to improve our
competition companies that political international
company at all domestic –only boundaries so as marketing. “The best
respect in the company. per this term we international
country like Japan, should not focus marketing = the best
Malaysia , Brazil . our method in a business result”.
We likely to have restricted part.
a name on that
country part.
8. Search Engine is a tool that enables users to locate information
on the World Wide Web. Search engines use keywords entered by
users to find Web sites which contain the information sought.
Web Directory a search service that arranges the web
pages it knows about into categories and subcategories.
Often picked by human beings for inclusion in the
categories.
SEO / SEM- A form of online marketing, Search Engine
Optimization / Search Engine Marketing is the process of
making a site and its content highly relevant for both search
engines and searchers. Successful search marketing helps a
site gain top positioning for relevant words and phrases.
9. What is SEO?
SEO is the act of modifying a website to increase its ranking in organic paid
crawler-
based listings of search engines
How do organic search listings work?
A spider or crawler which is a component of a SE gathers
listings by automatically "crawling" the web
The spider follows links to web pages, makes copies of the
pages and stores them in the SE’s index
Based on this data, the SE then indexes the pages and ranks the websites
Major SEs that index pages using spiders: Google, Yahoo,
AltaVista, MSN, AOL, Lycos
10. PR = Page Rank a system for ranking web pages
developed by Google - http://toolbar.google.com
PPC = Pay Per Click online advertising payment
model in which payment is based solely on
qualifying click-through.
CTR = Click Through Rate advertising term
indicating the percentage of viewers who click on
a banner advertisement and follow the link
BLOGS = a frequent, chronological publication
of
personal thoughts and Web links
RSS = Real Simple Syndication
11. Search engine optimization (SEO)
- no cost per click
Search engine marketing (SEM)
- cost per click
Out bound calls / Skype call
Make your competition label higher
The TOP 8:
1. Google
2. Yahoo
3. MSN
4. AOL
5. AltaVista
6. Infoseek
7. Lycos
8. Excite
represent 88.86% of all search engines.
12. If want to start a better then go for
SEO
Recommendation
- SEO for organic promotion
SEM for campaigns and international
markets
13. Research marketing is a new and cost
effective promotion tool.
Stay informed… and stay ahead of your
competitor.
Get proven results, quality and service
14. • The most important step in the
marketing research process is defining
the problem.
• What is your team’s problem?
• What information is needed in order to
solve the problem?
15. • Secondary Data: accessing data
through sources such as the
Internet and library
• Primary Data: collecting data
through methods such as
telephone, mail, online, and face-
to-face (quantitative) and
observation studies and focus
groups (qualitative)
• Both are excellent ! We should
use both for a better strategy
16. Stakeholders and goals
Who set the goals?
What are the goals to achieve?
Requirements
Operationalization of goals
in a desirable process
Implementation
Our job
17. The global • Compete with in
university and
scientific 1 with peers
community
• Be promoted
Our department • Evaluate our
2 Brand
Who we are
• Establish our
3 reputation in the
community
18. Manage client expectations
Plan our launch effectively
Recognise the universal launch
elements
Put together a practical launch
proposal
Phase your launch to optimise results
Reality check!
Editor's Notes
Spider: A browser that downloads website pages.Crawler:A Program that follows web pages automatically.A web spider is a piece of software that scans your web pages and collects data for indexing. A program that automatically follows all of the links on each web page is called crawler.