Search Marketing is extremely cost-effective for driving traffic to your website. However, it's conversions that will have a real impact on revenue. In this webinar, we will show you best practices to increase and measure conversions, and share actionable insights to help you maximize ROI. In Webmarketing123's webinar, 3 Easy Steps to Boost Site Conversions, you'll learn how to: -Quantify ROI for your SEO campaign -create goal and event tracking in Google Analytics -Optimize lead generation forms -Determine the most profitable traffic sources.

1. Why Your Competitor’s Are Outranking You?
Strategies for staying one step ahead of the competition
Dial In: (484) 589-1011
Access Code: 347-461-183
@webmarketing123
@TravisLowSEO
@bradleywjoe
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2. Webinar Agenda
The Search Marketing Landscape
1 The importance of digital marketing in 2011 and beyond
Getting Started with Competitive Intelligence
2 Discovering the industry trends and choosing the right keywords that will
have the greatest business impact
Specific SEO and PPC Tactics
3 Backlink analysis, monthly budgets for ad spend, and more
Putting It All Together
4 Integrating competitive analysis into your search strategy
#wm123

3. Webinar Agenda
The Search Marketing Landscape
1 The importance of digital marketing in 2011 and beyond
Getting Started with Competitive Intelligence
2 Discovering the industry trends and choosing the right keywords that will
have the greatest business impact
Specific SEO and PPC Tactics
3 Backlink analysis, monthly budgets for ad spend, and more
Putting It All Together
4 Integrating competitive analysis into your search strategy
#wm123

4. 1 The Digital Marketing Mix
Budgets for digital marketing initiatives are increasing both in
absolute total, as well as in their proportion of entire marketing
budgets
Source: American Marketing Association, Forrester Research’s US
Interactive Marketing Forecast 2009-2014; Cambridge, Mass
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5. 1 US Online Ad Spend (Billions)
Specifically for online ad spend, budgets are increasing about 10%
per year
Source: eMarketer, Nov 2010
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6. 1 Why Competitive Intelligence Matters
With ever-increasing data sources available, businesses need
metrics that are straightforward and actionable
Insight and Action
- Removes the guesswork from marketing programs
- Allows for projections and comparisons to past
performance
- True accountability at all levels (!)
Competitive Advantage
- Better alignment/deployment of resources
- More accurate data to determine what’s working (and
what’s not)
#wm123

7. Webinar Agenda
The Search Marketing Landscape
1 The importance of digital marketing in 2011 and beyond
Getting Started with Competitive Intelligence
2 Discovering the industry trends and choosing the right keywords that will
have the greatest business impact
Specific SEO and PPC Tactics
3 Backlink analysis, monthly budgets for ad spend, and more
Putting It All Together
4 Integrating competitive analysis into your search strategy
#wm123

8. 2 Competitive Intelligence Basics
Understanding how different tools pull data; their pros and cons
3rd Party Intelligence Tools (Paid)
- Examples include Alexa, comScore, Hitwise, Compete, etc.
- Data is collected differently, so you need to understand the pros and cons of
each (Toolbar, ISP, Panel)
Search Engine Data (Free)
- Examples include the Google Adwords Keyword Tools, Google Trends,
Webmaster Tools
- Can use data with greater degree of confidence
Overall
- Use competitive data to understand trends, identify opportunities, and ensure
your strategy is sound
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9. 2 Comparing Long-Term Traffic Trends
Google Trends, www.google.com/trends
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10. 2 Digging Deeper for Top Keyword Trends
Google Insights, www.google.com/insights/search
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11. 2 Dialing into Specific Keywords
Google Keyword Tool, https://adwords.google.com/select/KeywordToolExternal
and Google Wonder Wheel
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12. 2 Your “Share of Search”
Use Webmaster Tools to learn how much market share you own
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13. Webinar Agenda
The Search Marketing Landscape
1 The importance of digital marketing in 2011 and beyond
Getting Started with Competitive Intelligence
2 Discovering the industry trends and choosing the right keywords that will
have the greatest business impact
Specific SEO and PPC Tactics
3 Backlink analysis, monthly budgets for ad spend, and more
Putting It All Together
4 Integrating competitive analysis into your search strategy
#wm123

14. 3 Backlink Analysis
Comparing the quality and quantity against your competitors
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15. 3 On-Page Optimization
Examine content, page titles, and URLs
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16. 3 PPC Tactics
Good for understanding overall trends, but don’t use it to “balance
your books”
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17. Webinar Agenda
The Search Marketing Landscape
1 The importance of digital marketing in 2011 and beyond
Getting Started with Competitive Intelligence
2 Discovering the industry trends and choosing the right keywords that will
have the greatest business impact
Specific SEO and PPC Tactics
3 Backlink analysis, monthly budgets for ad spend, and more
Putting It All Together
4 Integrating competitive analysis into your search strategy
#wm123

18. 4 Putting It All Together
Monthly sustainment and iteration
On-Page Changes
Measuring
Improvement in
Link Building
Rankings and Site
Engagement
Monitoring Visitor Tracking Spider
Analytic Data Crawls
#wm123

19. Thank You!

20. Contact Us for a Complimentary Digital Marketing Analysis
Thank you for your attendance today!
Custom Analysis includes:
- Digital Planning Session: learn how your business can drive revenue
growth through the web
-Competitive Report: find out where you rank against your top
competitors and what tactics they’re employing
- Website Analytics: detailing the keywords, sources, and referrals that
visitors are using to disvoer your website
- Search Engine Friendliness Report: crawlability analysis of your site
Please contact:
seo@webmarketing123.com
#wm123