This document provides information about a digital marketing training program that offers 9 certifications. The program covers 28 modules to provide practical training in digital marketing topics like SEO, social media, paid advertising, content marketing, email marketing, analytics and more. It includes training, certifications, projects experience, placement assistance and lifetime support for students.

1. DIGITAL MARKETING TRAINING
Creating Leaders in Digital World
ADVANCE & PRACTICAL
DISCOVER LEARN EVOLVE

2. LIVE
DIGITAL
MARKETING
TARINING
AND
PLACEMENT

3. 1 Training Program – 9 Certifications
Afer completion of training not only you will become
Digital Marketing Expert but also become a Google Certified Professional.
Become
CERTIFIED PROFESSIONALG GO EO L
Adwords Fundamental
Certifications
Adwords Search Certification Hubspot Certification
Adword Mobile Certification
Adwords Shopping
Certification
Adwords Video Certification
Google Adwords Display
Certificate
Google Analytics Certificate Digital Marketing Certificate

4. Free domain & Hosting
Wordpress Websites Designing
Individual Focus
28 Courses Modules
100% Practical Delivery Methods
Micro Batch Size
Job , Freelancing , Business Learning Point of View
7+Years of Experienced Trainers
Live money spend on Social Media Campaign
Google Analytics Access
Google Webmaster Access
50+ Latest Tools
100% Job Placement Assistance
Placement Preparation
. Guaranteed Internship of 2 Months
ISO 9001:2015 Certified
Google Certifications
Lifetime Learning Support
Live Project Learn Experience
Lowest Fees For Advanced Digital Marketing
REASONSWHYWOULDYOULIKE?DIGITALTRAINEE

5. Remarketing &
Conversion
(Google Adwords)
Social Media
Optimization
Facebook/Instagram
Marketing
Twitter Marketing
Linkedin
Marketing
Social Media
Automation
Whats app
Marketing
Google Analytics
E-Mail Marketing Online Reputation
Management
Making Money
via Adsense
You Tube SEO
& Adsense
Affiliate Marketing Freelancing
Projects
Lead Generation
for Business
Growth Hacking
Overview
Digital Marketing
Overview
Search Engine
Optimization
Google
Webmaster
Local SEO
Content
Marketing
Website Planning
& Creation
(on Wordpress)
App Creation App store
Optimization
Search Engine
Marketing
(Google Adwords)
Online Display
Advertising
(Google Adwords)
Mobile
Marketing
(Google Adwords)
Video/Youtube
Marketing
(Google Adwords)
WHAT YOU LEARN ?
The only Digital Marketing Program where you get in-depth knowledge of all 28 Modules of Digital Marketing
with Practical hand-on experience
1oo% Practical Digital Marketing training . Learn all 28 Modules & get ahead.

6. DIGITAL MARKETING
OVERVIEW
What is Marketing?
How we do Marketing?
What is Digital Marketing?
Benefits of Digital Marketing?
Digital Marketing Platforms & Strategies
Digital Marketing vs Traditional Marketing
Defining Marketing Goals
Latest Digital Marketing
Case Studies of Digital Campaigns
Percentage of Web Analytics Success lies in the people you have behind goals.

7. . Introduction to Onpage
. URL Optimization
. Heading Optimization
. Image alt tag Optimization
. Content Optimization
. Meta tag Optimization
. Sitemap
. Canonical Tags
. Redirections
. Secure Sockets Layer
. Domain name is SEO
. Website Speed
. How Search Engine Works?
. Components of Search Engine
. Introduction to Keyword Research
. Types of Keywords
. Keyword Research Methodology
. Business Analysis & Categorization
. What is Link Building?
. Types of Link Building Methods
. Do follow vs no follow
. Link Building Guidelines
. Link analysis Tools
. Article
. Guest Blogging
. Press Release
. Link Building Resources
. Local Business Directories
. Social Bookmarking
. Classified Ads
. Question & Answers
. Blogging & Commenting
. Google Keyword Planner
. Market Research & Analysis
. New Keyword Ideas
. Competition Analysis
. Finalizing the Keyword list
. Google Algorithm
. Panda
. Penguin
. Humming Bird
. Pigeon
. Latest updates in Google
SEARCH ENGINE
OPTIMIZATION
Introduction to Search Engine
Keyword Research & Competition
Onpage Optimization
Offpage Optimization

8. INTRODUCTION TO
WEBMASTER TOOL
. Structure Data
. Rich Cards
Search Appearance
. Search Analytics
. Links to your site
Search Traffic
Google Index
Crawl
Security Issues
Web Tools
. Internal Inks
. Manual Actions
. International Targeting
. Data Highlighter
. HTML Improvements
. Accelerated Mobile Pages
. What is Content Marketing?
. Introduction of Content Marketing
. Objective to Content Marketing
. How to write Great Compelling Content
. What is Local SEO?
. Importance of local SEO
. Submission of Google My Business
LOCAL
SEO
. Completing the Profile
. Local SEO Ranking Signals
. Local SEO Negative Signals
. Citations & Local Submissions
CONTENT
MARKETING
. Keyword research for Content Ideas
. Optimizing Content for Search Engines
. How to Market your Content?
. How to Increase Opt-in Mail List with content Marketing
. Case study of Content Marketing

9. . Introduction to Paid Marketing
. Google Account setup
. Interface Tour & Billing Setting
. Account Structure
. Campaign Setting
. Types of CPC'S
. Bidding Strategies
. Ad Formats
. Ad Guidelines
.Ad Extensions
. Ad group Setup
. Keyword Match Setup
. Keyword Research Setup
. Understanding Ad Auction
. What is Quality Score?
SEARCH ENGINE
MARKETING
. What is ASO?
. ASO Goal
. Why is ASO Important?
. ASO best practices
. ASO Strategy
. ASO Case Study
APP STORE
OPTIMIZATION
. Designing as per your Requirement
. How to download free apk file?
. Introduction Google Play Console
. Process to upload App in Playstore
. ASO Strategy
APP
CREATION
. Importance of App
. Benefits of Mobile App for Business
. App Creation Tool
. Choose Relevant Layout
Planning & Conceptualizing Website
WEBSITE
PLANNING & CREATION
. What is Web Hosting & Web Server?
. Different types of Web Severs
. Different types of Websites
. Based on Functionality
. Based on Purpose
. Understanding Internet
. Difference between Web & Internet
. Understanding Websites
. Understanding Domain Name & Domain Extensions
. Booking a Domain name & Web Hosting
. Adding Domain name to Web Server
. Adding webpage & Content
. Adding Plugins

10. . What is Display Advertising?
. How display Ads works?
. Benefits of Display Advertising
. Creating a Display Campaign
. Bidding Strategies
. How to Build Remarketing List?
. Step by Step Remarketing Campaign
. Result analysis of Remarketing Campaign
. Implementation of Conversion Tracking
. Result Analysis of Conversion Tracking
. What is Conversion?
. Importance of Conversion Tracking
Conversion (Google Adwords)
. What is Remarketing?
. Benefits of Remarketing Strategy
. Manual Remarketing vs Dynamic Remarketing
REMARKETING &
CONVERSION ( GOOGLE ADWORDS )
. Creating Targeting Groups
. Targeting option in Video Ads
. Types of Ad Formats
. Measuring the Result of Campaign
VIDEO
MARKETING( GOOGLE ADWORDS )
. Importance of Video Marketing
. Create a Video Campaign
. Location Targeting
. Bidding Strategies
. Mobile Marketing Goals
. Targeting option in Mobile Apps
. Mobile Ad formats
. App Creation Strategy
.Reporting in Mobile Ads
Mobile Marketing ( Google Adwords )
. Mobile Apps install Campaign
. Mobile Apps Engagement
. Growth in Mobile Industry
. Promoting Sites in Mobile Apps
. Benefits of Mobile Marketing
. Customization Tools
. Reporting
. Access Levels
. Change History Tool
. Display Planner Tool
. Trageting option in Display
. Network keyword based
. Calculating ROI
. Segment filters
. Search Term & Ad Auctions
ONLINE DISPLAY
ADVERTISING(GOOGLE ADWORDS )
SOCIAL MEDIA
OPTIMIZATION
. What is Social Media?
. SMM vs SMO
. Benefits of using SMM
. Social Media Statistics
. Why use Social Media Marketing?
. Social Media Strategy Dimensions in Posts
. Imapct of Social Media in SEO

11. .Facebook Account Setup
. Personal Account Properties
. Facebook Marketing Strategy
. Competition Analysis
. Facebook Business Page Setup
. Types of Business Pages
. Cover photo Designing
. Increase the Likes to Page
. Page Management Option
. Types of Posts & Statistics
. Dimension in Posts
. Creative posts Strategy
. User Engagement Metric
. Facebook Insights
.Facebook Groups
. Facebook Apps Creations
. Integration FB in Site
. What is Twitter?
. Benefits of Twitter
. How Brands use Twitter?
. Profile Creation & Management
. Customizing the Profile
. Types of Tweets & Statistics
. Content Strategy for Twitter
. Post your first Tweet
. Analysis of Big Brand
. Twitter Contests
. What is Hash Tag?
. Hashtags and its ues
. Tools for Twitter Marketing
. Twitter Annalytics
. Pins & Links
. Generating Engagements
. Using Infographics
. Integrating Pinterest in Site
. Engagement Metrics for Pins
. Pinterest Analytics
. Benefits of Google+ in SEO
. Creating Profile
. Managing Connections
. Creating Google+ Page
. Types of Pages
. Content Strategy & Statistics
. Posting on Google+
. Increasing the Reach & Followers
. Linking Google+ with Site
. Google+ Badge Integration
. Google+ Groups
. What is Instagram?
. Instagram Statistics
. How Brands use Instafram?
. Creating Instagram Account
. Tour of Instagram Account
. Content Strategy & Tips
. Picture Dimensions
. Filters in Instagram
.Using Hashtag
. Popular Brands on Instagram
. Advertising options in Instagram
. What is Linkedin
. Benefits of Linkedin Network
. Create a Linkedin Profile
. Optimizing the Profile
. Skills & Endorsements
. Recommendations in Linkedin
. Creating new Connections
. Posting Content in Profile
. Linkedin Groups
. Finding Jobs in Linkedin
. Creating Company Page
. Customization of Page
. Posting in Linkedin Page
.What is Pinterest?
. How Brands use Pinterest?
. Creating a Pinterest Account
. Customizing the Profile
. Pinterest Strategy
. Boards in Pinterest
FACEBOOK TWITTER GOOGLE+
LINKEDIN PINTEREST INSTAGRAM

12. FACEBOOK/INSTAGRAM
ADVERTISING
.What is Facebook/Instagram Advertising?
.Types of Promotions
.Audience Targeting
. Advanced Audience Targeting
. Bidding Strategies
. Ad format ad Dimensions & Rules
. Re-Marketing Strategy
. Conversion Tracking
TWITTER
MARKETING
. What is Twitter Advertising?
. Types of Promotions
. Audience Targeting
. Advanced Audience Targeting
. Bidding Strategies
. Ad Formats
. Ad Dimensions & Rules
. Remarketing Strategy
. Conversion Tracking
. What is Linkedin Advertising?
. Types of Promotions
. Audience Targeting
. Advanced Audience Targeting
LINKEDIN
MARKETING
. Bidding Strategies
. Ad Formats
. Ad dimensions & Rules
. Re-Marketing Strategy
. Conversion Tracking
. What is Social Media Automation?
. Social Media Automation / Management Tool
1)Buffer
2)Hootsuit
3)Postcron
SOCIAL MEDIA
AUTOMATION
.Setup Connection with Facebook, Twitter,
Linkedin , Instagram etc
. Post Scheduling in Post
. Add/ Remove Profiles in Tools
. Performance Analysis
. Why should you use Whatsapp Business
. Whatsapp Marketing Strategies
. Whatsapp Business Features
. Business Profiles
. Can set Auto Replies
. See Statistics on Messages
. Can choose the Business Type
. Different Logo
WHATSAPP
MARKETING
. Whatsapp Marketing So ware , Tools
. Whatsapp Bulk Sender
. WA Panel
.Whatsapp Channel
. Bulk Whatsapp Marketing
. Whatsapp Marketing Services

13. . What is a Analytics?
. Importance of Analytics for Business
. Popular Analytics So ware
. Key performance Metrics [KPI] IN Analytics
. Visits & Users
GOOGLE
ANALYTICS
. Installing Analytics code in Site
. Analytics Account Structure
. Interface tour of Google Analytics
. General Tools in Analytics
. Real-Time Reports
. Settings in Analytics
. Time on Page/Site
. Bounce Rate
. Exit Rate
. Conversion Rate
. Engagement
. Introduction to Google Analytics
. What is Conversion?
. Conversion process & Funnel
. Behavior Overview
. Site Content
. Traffic source Overview
. SEO Traffic
. Audience Overview Report
. Active Users
. Biographic User
. User Behavior
. Technology
. Mobile
. User flow Report
Audience Report
. Adwords Traffic
. Social Traffic
. Campaign
Traffic Report
. Site Speed Analysis
. In page Analytics
Behavior Report
. Types of Conversions
. Conversion Reports
Conversion Tracking
EMAIL
MARKETING
. Creating an Email Campaign
. What is Newsletter?
. Design a Newsletter
. Reports
. Marketing Automation
. Account Setup & Settings
. Email Marketing Strategy
. Creating a Subscriber List
. Integration of Forms in Site
. Import Subscriber in List
. Types of Email Marketing
Campaign
. What is Email Marketing?
. Importance of Email Marketing
. Popular Email Marketing So ware
. Email Marketing Goals
. Introduce to Email Chimp
. Mail Chimp Pricing Structure
ONLINE REPUTATION
MARKETING
. Areas to analyze in ORM search
. Engine Results Blogs & Websites
. Reviews & Complaints
. Social Media Sites
. What is ORM?
. Why we need ORM?
. Examples of ROM
. Generate a ORM Report

14. . Top Affiliate Marketing Networks,
Methods of Promotions
. Affiliate Marketing Networks, Reports &n ROI
. Affiliate Marketing payment Models
best Resources for Affiliate Marketing
AFFILIATE
MARKETING
. How to create YouTube Channel?
. YouTube Keyword Research
. Publish a High-Retension Video
. YouTube Ranking Factors
. Video Comment
.Subscriber a er watching Videos
. Basics of Google Adsense
. Adsence code Installation
. Different types of Ads
. Increasing your Profitability through Adsense
. Effective tips in Placing Video, Image & Text
. Ads your Website Correctly
. Google Adsense Policy Overview
. Apply for Adsense Account Help
GOOGLE
ADSENSE
YOUTUBE
SEO & ADSENSE
. Basics of YouTube Adsense
. How to create creator Studio in
YouTube & Verify your Channel
.Video Title
. Description
. Video Tags
. Video Shares
. CTR ( Click Through Rate)
. Thumbs up/ Thumbs Down
. Video Length
YouTube Video Optimization
. Promote your Video
. Use of Playlists
. Increasing your Profitability through
YouTube channel
. Different types of Ads
. Linking Google Adsense with
YouTube Adsense
YouTube Adsense
. What is Affiliate Marketing , Apply
for Affiliate Marketing Network?
. How Affiliate Marketing Works,
Understanding the Dashboards?
. How to find Affiliate Niche,
Promoting the Affiliate Products?

15. .Understanding Lead Generation for Business
. Why Lead Generation is Important?
. Understanding Landing Page
. Understanding Thank You Page
. Landing Page vs Website
. Best practices to create Landing Page
LEAD GENERATION FOR
BUSINESS
. Best practices to create Thank You Page
. What is A/B Testing?
. How to do A/B Testing?
. Converting Lead into Sale
.Understanding Lead Funnel
GROWTH HACKING
OVERVIEW
. Growth Hacking Basics
. Role of Growth Hacker
. Customer Life Cycle
. What is Conversion Optimization Techniques?
. Growth Hacking case Studies
FREELANCING
PROJECTS
. What is Freelancing?
. How does Freelancing Works?
. How to Grab Freelancing Projects?
. How to Pitch Client for Project?
. Freelancing Templates/Proposal
. Freelancing Caution / Pricing / Packages
. How to work on Freelancing Project?
. Reporting & Suggestions
. Websites for Freelancing Projects

16. DISCOVER LEARN EVOLVE
contact@globalinfocloud.com
www.globalinfocloud.com
info@globalinfocloud.com
CONNECT WITH US
+91 7448175025/7030924840/7030937422