Webroot Academy
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We provide you with a wide range of online digital marketing courses. Visit us now: https://academy.webroottech.com/
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Webroot Academy
- 1. Lets Build Your Dream Plan Digital Marketing Syllabus A Complete Digital Marketing Academy
- 2. DIGITAL MARKETING COURSE Part - 1-Digital Marketing Overview Part - 2-Market Research and Analysis Part - 3-Website Creation And Planning Part -4-Search Engine Optimization (SEO) Part - 5-Google Search Console Tool Part - 6-Google Analytics Part - 7-Social Media Marketing Part - 8-Content Marketing Part - 9-E-Commerce Marketing Part - 10-Google AdWords Part - 11-Mobile Marketing Part - 12-Online Bidding and Freelancing Overview Part - 13-Blogging Part - 14-Google AdSense Part - 16-Online Reputation Management - ORM Part - 17-Video Marketing Part
- 3. • Link Diversity • Reciprocal Link • What is Digital Marketing? • Why Digital Marketing is Important? • Why Digital Marketing over Traditional Marketing? DIGITAL MARKETING OVERVIEW • Roadmap Creation MARKET RESEARCH & ANALYSIS • Title, URL, Meta Description & Keywords Optimization • Heading Tags, Hierarchy & Block Level Optimization, Image • Navigation in Page MARKET RESEARCH & ANALYSIS • Content and Code Ratio • UI/UX ON PAGE SEO • Link Diversity • Reciprocal Link OFF PAGE SEO * Techniques Used in Digital Marketing(SEO, PPC, SMM, SMM, Email Marketing, Display Advertising, Inbound Marketing, ORM)
- 4. • Bing Places LOCAL SEO SEARCH ENGINES & THE ALGORITHM • 301 and 302 Redirects and Their Usage • reI=”canonicaI” rel = “nofollow” , reI="Noindex” • DA and PA • Some Black Hat SEO Terms (CIoaking, Doorway Pages, Link Farming, Content * Spinning,Commenting, Hidden Text) • Nofollow and Dofollow Links • Introduction to ASO • Monthly Reporting SOME IMPORTANT TERMS IN SEO • Managing International and Local Ranking GOOGLE SEARCH CONSOLE TOOL • Facebook Optimization • Facebook Post Methods, • Hashtag and Tagging in Facebook • Twitter Optimization SOCIAL MEDIA MARKETING GOOGLE ANALYTICS • CTR Impact SEARCH BEHAVIOUR
- 5. • Pinterest • Linkedln • Reddit CONTENT MARKETING • E-Commerece Market Research • Importance of Content in E-Commerce • Site Structure for E-Commerce • Managing Duplicate Content • Managing Seasonal Products • E-Commerce AdWords Structure ECOMMERCE MARKETING • Introduction to Google AdWords • Keyword Research in Pay Per Click Marketing • Landing Page Creation & Optimization • Creating First Ad Campaign • Creating Ad Group & Ad Copy • Keyword Insertion. • Different Types of Ad Extension • Remarketing PPC Ad Campaigns • Quality Score Optimization • Conversion Tracking • A/B Testing and Conversion Optimization. • Basics of Display Advertising • Different Types of Display Ads Formats • Display Ads Targeting Using Different Methods GOOGLE ADWORDS MOBILE MARKETING ONLINE BIDDING & FREELANCING OVERVIEW
- 6. • Cover Letter Creation BLOGGING • Online Reputation Basis • ORM Techniques • Manually Tracking Audience Behaviour Using Tools VIDEO MARKETING India GOOGLE ADSENSE AFFILIATE MARKETING ONLINE REPUTATION
- 7. GET IN TOUCH Plot No. 10, Ranjiv Gandhi, IT Park Rd, Chandigarh, 160101 +91-98888-82551 info@webroottech.com www.webroottech.com THANKS FOR STAYING WITH US..........