SEO Audit Report and Online Marketing Plan for FS Lending. This proposal helped in converting the lead into the long term client.

1. SEO Suggestions and Keywords
Report
www.systematixinfotech.comDate: 26 November,2015
http://www.fslending.com.au/

2. SEARCH ENGINE OPTIMIZATION (SEO)
What is SEO ?
 SEO stands for “search engine optimization.” It is the process of getting traffic from the
“free,” “organic,” “editorial” or “natural” search results on search engines.
 A successful search engine optimization campaign will have, as part of the
improvements, carefully select, relevant, keywords which the on-page optimization will
be designed to make prominent for search engine algorithms.
 Search engine optimization is broken down into two basic areas: On-page, and Off-
page optimization

3. SEARCH ENGINE OPTIMIZATION (SEO)
Why do you need SEO ?
To get Top Organic Rankings and Relevant Users from search engine (Google) to
given business website. SEO will give you better online visibility on your target key
terms.
Most Important elements of SEO are:
 Website Structure,
 Website Content for users,
 Website Loading Speed,
 Mobile Responsiveness,
 Social Presence

4. 1. Title and Meta Analysis(Home Page)
2. Alt and Title image attribution analysis.
3. Heading Tag Optimization.
4. Internal Link Status.
5. Back-Link Status.
6. Other SEO On Page Issues with website(Technical).
7. Other Marketing Solutions.
8. Conclusion.
This report will have analysis
of mentioned factors in outline
for given website. This is
called a initial website SEO
health check up in layman
terms. More detailed analysis
will be done once we start
work on project.
OUTLINE OF THE REPORT

5. TITLE AND META DESCRIPTION TAGS
The title of Page has a lot of
importance to Search Engine.
Ideally title of every page
should be optimized as per
target keywords and
searches.

6. Alt and Title attributes of images
Need to optimize Alt and Title
according to the images for all
pages.

7. Heading Tag Optimization
Need to optimize heading
tags for all the content on the
website.

8. Internal Links
Need to optimize internal
links. It helps the user to
navigate the website and a
website must not have more
than 100 internal links.

9. Back Links
Back links are an important
factor in making the website
SEO friendly and helps in
retaining the TOP position on
the search engine.

10. Navigation Optimization
It is important to optimize the main navigation for ease of users. Currently the navigation is looking
unprofessional.

11. Conversion Optimization
Reduce the width of the banner and add an inquiry form on all pages.

12. Content Optimization
Content plays an very
important role in search
engine rankings.
Update content on all pages
based on the target service
and the target keywords.

13. Regular Update Blog
It is very important to keep updating new and unique content on the website. It indicates to the
search engines that the website is updated.

14. Speed Optimization
We need to optimize the website speed. It
should be less than 2 seconds but
currently it is showing 5.80s.

15. OTHER ON PAGE ISSUES
(TECHNICAL)
On Page SEO Factor Status Recommendation(s)
W3C CSS validation 88 Errors Need to Optimize.
W3C HTML Validation 2 Errors and 2
Warnings
Need to Optimize.
Publisher tag Missing Website should have Publisher tag for all pages.
Page Speed 11.19 seconds Too slow. Need to optimize.
Index Follow Tag Missing Website should have index follow tag.

16. OTHER ON PAGE ISSUES
(TECHNICAL)
On Page SEO Factor Status Recommendation(s)
Social Accounts Found Need to optimize the social accounts.
Live Chat Missing Need to add Live chat Option.
W3C Broken links validation Issues Need to be fixed and optimized.
NOODP, NOYDIR Missing Website must have these tags.
Navigation tab Missing It makes the user interface easy.

17. OTHER ON PAGE ISSUES
(TECHNICAL)
On Page SEO Factor Status Recommendation(s)
Open Graphs Tags Missing Need to add Open Graphs Tags for all Pages.
Footer Missing The footer should have all the contact details.
SSL Certificate Missing HTTPS now have been considered as a ranking signal.

18. Suggested Keywords
Keywords Avg. monthly
searches
(Australia)
AdWords
Competition
Suggested Bids
(AUD)
refinancing home loan 210 0.93 41.9
refinance home loan 590 0.9 38.65
refinancing mortgage 20 1 41.79
refinancing home loans 20 0.89 38.13
refinancing my home 10 0 0
home loan refinancing 30 0.9 32.27
home loan refinance 70 0.93 32.28
mortgage refinancing 20 0.96 32.38
mortgage refinance 50 0.77 29.66

19. Off-Page Promotion
Even after several spam fighting updates from Google, backlinks still plays an important role.
We will analyse your business, target customers with you and competitors to come
up with a strong Off-Page promotion strategy. Below are some activities to build
high quality links which would benefit in top rankings in Google.
• Local Business Listing
• Blog Posting on Your Website
• Micro Blogging
• Social Bookmarking
• Discussion in Communities/Forums
• Press Release
• Guest Blogging
• Niche Directory Submission
• Social Link Sharing
• Image Sharing
• File Sharing
• Video Submission
• Competitors Backlinks Analysis

20. Short Action Plan of SEO
Research and Planning
Competitor Analysis
On Page SEO Findings & Suggestions
On Page SEO Implementation
Keyword Research
Title Meta & Content Optimization
Off Page Promotion Strategy & Execution Plan
Monitor Project Progress, Goals and Optimize the Campaign

21. Other Marketing Solutions
Social Media Marketing
Current Social Media Presence
Facebook- 58 likes
Twitter- 59 followers

22. Competitor’s Social Media Presence
Facebook- 11,867 likes
Twitter- 5,182 followers
Google Plus- 270 followers

23. Overview of SMO Activities
 Business Profile Maintenance
 Sharing Promotional Links and Content
 Add New Members
 Follow Influencers
 Interact with Members in Social Circle
 Undertake Social Media Ad Marketing
 Ensure the Use of Properly Optimized Images
 Manage / Create Trends (With the Use of Hashtags
Wherever Applicable)
 Achieve a Strong Social Presence for the Brand

24. SOCIAL SHARE
STATUS
Facebook
Likes: 0
Shares: 0
Comments: 0
Total: 0
Twitter Tweets: 1
Google +1s: 0
Pinterest Pinned: 0
LinkedIn Shares: 0
StumbleUpon Stumbles: 0
Data from Sharedcount.com & Quicksprout.com
Today, Social Media Performance is very big
contribution to SEO success.

25. Facebook Advertising
Creative's with engaging content will be
created that will be targeted for re-
financing home loans for Sydney with
family income range of $100k per
annum. These ads will generate
potential leads for the business and
increases the chances of conversions.

26. Google Advertising
Search Ads
by the
competitors
Google AdWords Search Ads has enough scope
of getting leads by targeting relevant keywords.
We can manage the top positions by optimizing
the campaign . It has the lowest CPC. We can
start with low budget with 1000$ per month and
increase the budget based on the results.
We will have full control over CPC and costing
associated, so will not loose any single money.

27. Overview of Ad Campaign Activities
 Account set up + Management cost
 Competitor’s Analysis
 Keywords Research
 Bids Management
 Ads Creation
 A/B Ads Testing
 Campaign Level Negative Keywords
 Geo Targeting
 Conversion Code Set Up and Tracking

28. Thank You!
We do appreciate your feedback on report.