This document discusses how LinkedIn can help career services professionals and students. It provides an overview of LinkedIn and how it can be used to build professional brands, enhance the brand and services of a career center, attract more organizations to recruit students, find answers to career questions, and help students build professional online presences and connect with alumni. Key recommendations include completing staff LinkedIn profiles, adding LinkedIn to the career center's website, joining relevant LinkedIn groups, and encouraging students to develop complete LinkedIn profiles.
Training manual - Business Model CanvasStartup Braga
The document provides an overview of business models and the Business Model Canvas tool. It describes the Business Model Canvas as having 9 building blocks: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. Each block is then defined in more detail. Common business models like long tail, multi-sided platforms, and freemium models are also briefly outlined. The document recommends starting with an idea, structuring it using the Business Model Canvas, testing assumptions, and continuously improving the model.
A few LinkedIn improvement tips have been suggested with a view to enhance the social media presence of LinkedIn users. Aspects suggested are Professional photo, Professional element of headline, Summary and Skills and expertise. Hope you leverage these inputs
Most people want to know:
WHY should I use LinkedIn?
Someone invited me to LinkedIn. I made a profile, have a few connections and now I wonder WHY am I on this website?
How can I benefit from LinkedIn without spending too much time?
Linkedin session How to stand out with your linkedin profileMuhammad ELSalamony
This document provides tips on how to build a strong LinkedIn profile. It discusses setting up the basic profile sections like photo, headline, experience and education. It also recommends customizing the profile summary to tell your professional story in 60 seconds. The document advises enhancing the profile by adding applications, contact info, groups and recommendations to appear higher in searches. The overall goal is to position yourself as a professional and establish credibility to attract new business and career opportunities through your LinkedIn network.
The document provides guidance on using LinkedIn for personal and corporate branding. It discusses establishing a personal brand on LinkedIn through an engaging profile photo, descriptive headline, recommendations, featured skills, and sharing content. For corporate branding, it recommends creating a company page to share your business story and recruit talent. The best practices include regularly engaging on LinkedIn and establishing yourself as an expert in your industry through helpful, original content.
The document provides guidance on developing a strategic plan for a publication/brand called CSN. It recommends gathering the team to conduct a SWOT analysis, create a vision/mission, and key goals/initiatives. For the strategic plan, it suggests outlining the target customers, value proposition, competitive strategy, financial strategy, and immediate priorities. Sales team strategic plans should include a SWOT analysis, goals/initiatives, top clients/forecasts, prospects, and resources needed for implementation.
B2B content, website, and lead generation programs planning workshopScott Armstrong
Brainrider's content, website, and lead generation planning workshop template.
Used as part of a moderated session with customer facing team members, marketing team members, and key decision makers.
Executing the workshop includes several framework, brainstorm, and input methodologies designed to extract key strategic, market and customer insight used to develop a better B2B marketing plan.
Please visit http://www.brainrider.com/b2b-marketing-plan-and-strategy/ for more infomation
This document discusses how LinkedIn can help career services professionals and students. It provides an overview of LinkedIn and how it can be used to build professional brands, enhance the brand and services of a career center, attract more organizations to recruit students, find answers to career questions, and help students build professional online presences and connect with alumni. Key recommendations include completing staff LinkedIn profiles, adding LinkedIn to the career center's website, joining relevant LinkedIn groups, and encouraging students to develop complete LinkedIn profiles.
Training manual - Business Model CanvasStartup Braga
The document provides an overview of business models and the Business Model Canvas tool. It describes the Business Model Canvas as having 9 building blocks: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. Each block is then defined in more detail. Common business models like long tail, multi-sided platforms, and freemium models are also briefly outlined. The document recommends starting with an idea, structuring it using the Business Model Canvas, testing assumptions, and continuously improving the model.
A few LinkedIn improvement tips have been suggested with a view to enhance the social media presence of LinkedIn users. Aspects suggested are Professional photo, Professional element of headline, Summary and Skills and expertise. Hope you leverage these inputs
Most people want to know:
WHY should I use LinkedIn?
Someone invited me to LinkedIn. I made a profile, have a few connections and now I wonder WHY am I on this website?
How can I benefit from LinkedIn without spending too much time?
Linkedin session How to stand out with your linkedin profileMuhammad ELSalamony
This document provides tips on how to build a strong LinkedIn profile. It discusses setting up the basic profile sections like photo, headline, experience and education. It also recommends customizing the profile summary to tell your professional story in 60 seconds. The document advises enhancing the profile by adding applications, contact info, groups and recommendations to appear higher in searches. The overall goal is to position yourself as a professional and establish credibility to attract new business and career opportunities through your LinkedIn network.
The document provides guidance on using LinkedIn for personal and corporate branding. It discusses establishing a personal brand on LinkedIn through an engaging profile photo, descriptive headline, recommendations, featured skills, and sharing content. For corporate branding, it recommends creating a company page to share your business story and recruit talent. The best practices include regularly engaging on LinkedIn and establishing yourself as an expert in your industry through helpful, original content.
The document provides guidance on developing a strategic plan for a publication/brand called CSN. It recommends gathering the team to conduct a SWOT analysis, create a vision/mission, and key goals/initiatives. For the strategic plan, it suggests outlining the target customers, value proposition, competitive strategy, financial strategy, and immediate priorities. Sales team strategic plans should include a SWOT analysis, goals/initiatives, top clients/forecasts, prospects, and resources needed for implementation.
B2B content, website, and lead generation programs planning workshopScott Armstrong
Brainrider's content, website, and lead generation planning workshop template.
Used as part of a moderated session with customer facing team members, marketing team members, and key decision makers.
Executing the workshop includes several framework, brainstorm, and input methodologies designed to extract key strategic, market and customer insight used to develop a better B2B marketing plan.
Please visit http://www.brainrider.com/b2b-marketing-plan-and-strategy/ for more infomation
30.60.90 action plan (patrick gross) with animationPatrick Gross
The document provides a 30/60/90 day action plan for a new sales account manager position at Mitel Mobile. The plan includes learning the products and processes, identifying top prospects and accounts, creating vertical market plans, and executing sales activities like cold calls and visits. Goals are to drive growth, exceed performance expectations, and develop self-focus and accountability over the 90 day period.
If you are a content marketer, or you are responsible for your content marketing, then you need to know how to create compelling content that can generate leads. Here, our in-house content strategist, explores the different approaches you can take that will generate you leads.
Content strategy best practices we’ll explore:
- How to use content as a lead generation tool
- What you need to do with your content to ensure it generates leads
- Elements to avoid in your content strategy
The document is a lecture on marketing and business development from an online course on business development. It discusses:
1) The definitions of marketing as the process of creating value for customers and business development as identifying medium and long term opportunities through relational frameworks.
2) The differences between marketing, which focuses on short to medium term impacts, and business development, which focuses on medium to long term strategic impacts.
3) The various functions of marketing like sales, service, and advertising and of business development like identifying opportunities, creating networks, and managing mergers and acquisitions.
This document discusses key performance indicators (KPIs) for evaluating the performance of school administrative assistants. It provides examples of KPI materials that can be used, including lists of KPIs, performance appraisals, job skills, and key result areas. It also outlines the steps to create KPIs for this position, including defining objectives, identifying key result areas and tasks, determining work procedures, and creating measures. The document cautions against creating too many KPIs and notes that they should change based on goals and suit each stage. Finally, it provides guidance on how to design school administrative assistant KPIs by linking them to strategy and empowering employees.
presentation on search engine optimization.gives a brief idea about the methods for optimizing our website.methods are explained with examples.this presentation willbe useful for preparing seminar.
The document provides an overview of strategic human resource management. It discusses key concepts like SHRM, HR strategies, HR competencies, and the changing workplace. The summary is:
[1] The document discusses strategic human resource management and key concepts in SHRM like linking HR to business strategy, developing HR strategies, and identifying HR competencies.
[2] It also examines the changing workplace and challenges for HR, including a more contingent workforce, diversity, engagement, and technology changes impacting work.
[3] Additionally, the document reviews frameworks for strategic HRM and identifies critical areas for HR to contribute to organizational strategy like training, staffing, compensation, and change management.
The document discusses Search Engine Optimization (SEO). It provides an agenda for an SEO class that includes defining SEO, how search engines work, SEO building blocks, keywords and keyword tools. It discusses on-page optimization techniques like keyword placement in titles, meta descriptions, headings and internal links. Off-page optimization techniques discussed include link building, social media engagement, guest blogging and social bookmarking. The document is presented by Y. Ravindra Reddy and provides his contact details.
LinkedIn is a professional networking platform that allows users to connect with colleagues and find job opportunities. It was founded in 2003 by Reid Hoffman and has over 48 million members worldwide. LinkedIn targets affluent professionals globally, including job seekers and those wanting to maintain business connections. The platform is free for basic use, but offers paid business accounts with additional features and advertising options.
This document outlines an online marketing strategy involving SEO, SEM, and SMM. It discusses optimizing websites for search engines through on-page and off-page SEO, setting up pay-per-click advertising campaigns, and utilizing social media platforms to enhance brands and drive traffic. The strategy includes keyword research, technical site optimizations, link building, analytics setup, social media profiles and content, and other digital marketing tactics. The overall goal is to build connections between companies and customers online through search and social media.
This document provides an introduction to using LinkedIn for professional networking. It discusses what LinkedIn is, how to set up an account and build a professional profile. Key aspects covered include filling out work experience, skills, recommendations and groups. The document also discusses how to find jobs and companies on LinkedIn and enhance one's profile through customization and engagement on the site.
A good SEO strategy has the potential to attract quality traffic to your website. It helps improve your website rankings and can funnel new visitors to your website, which can have a dramatic impact on your business thus increasing the traffic leads to an increase in sales. We create a custom made a strong SEO strategy that helps grow your business revenue. Leverage the power of SEO.
This document discusses search engine marketing (SEM) strategies, including pay-per-click (PPC) advertising on Google networks. It covers the different ad formats available on Google like text, display, video, and shopping ads. It also discusses factors that affect paid search results like ad rank, domain authority, bids, and quality score. Additionally, it provides guidance on keyword selection, match types, bidding strategies, budgeting, landing page optimization, and A/B testing.
2012 ASTD MS Annual State-wide Symposium
Closing Session by Paul Hasney, Imagine Consulting.
June 14, 2012. The University of Southern Mississippi Gulf Park Campus.
Account-Based Experience (ABX): 5 Steps to Find and Engage the Best AccountsDemandbase
This document discusses account-based experience (ABX) and provides a 5-step framework for finding and engaging accounts: 1) Build your account data foundation; 2) Find the right accounts to target; 3) Engage accounts with personalized interactions; 4) Close deals by aligning marketing and sales; 5) Measure account progress. It describes how ABX combines the best of account-based marketing (ABM) and customer experience (CX) to orchestrate engagement based on each account's journey. The document also outlines technologies that support ABX and recommends starting with account-based advertising and linking leads to accounts.
Customer Value Proposition by Derek HendrikzDerek Hendrikz
This document discusses customer excellence and customer relationship management. It provides 4 cornerstones to customer excellence: deciding what the organization wants, discovering what customers want, delivering what was promised plus extra, and obtaining feedback through measurement. It discusses defining the organization's mission and understanding customers to meet their needs. Primary activities like customer management and support activities like general administration that directly and indirectly relate to the core business are part of an effective customer relationship management value chain.
SALESmanago: Buyer Persona in Marketing Automationsalesmanago
Buyer Persona is a fictional character, representing features of your customers. It represents human face of customer. Such representations make it easier to segment customers, design Buyer's Journey and plan Lead Nurturing.
*What is Linkedin?
* How to make a Great profile in Linkedin?
* How to rank yourself #1 in Linkedin in your filed.
* Best practice for linkedin
* What you need to know about Linkedin Groups
* What you need to know about Linkedin Jobs
* How to communicate effectively on linkedin
* How to be effective in linkedin
* Set your Privacy Setting in linkedin
* common Mistakes in Linkedin
The 90 day plan outlines key activities for the Services team in Brazil for April, May and June. Activities include forecast reviews with sales, client visits, developing service offers tailored to key clients and products, marketing ECS internally and externally, evaluating partners, budgets, costs and staffing needs. The plan aims to meet revenue targets, close consulting deals, develop the services portfolio and monitor project and financial performance.
This document provides an overview of search engine optimization (SEO). It defines what a search engine is and how they work by using spiders to index webpages and rank them in search results. It explains that SEO aims to improve a website's natural or organic rankings in search engines through on-page and off-page optimization techniques. The SEO process involves evaluating a website, researching keywords, developing meta tags and content, implementing a linking strategy, and using tools while avoiding black hat techniques. Social bookmarking and pay-per-click (PPC) advertising are also discussed in relation to SEO.
This document discusses search engine optimization (SEO) strategies to improve a company's website exposure. It outlines the SEO process, including site analysis, keyword research, on-site and off-site optimization techniques, and measuring SEO success through monitoring and reporting. The goal of SEO is to improve web pages' rankings in search engines for targeted keywords by optimizing key factors like internal link structure, link popularity and relevance, content relevance, and crawlability.
This document is a digital marketing test consisting of 18 multiple choice questions regarding an individual's use of online social networks, blogging, publishing presentations online, using online forms and cloud storage, connecting with others online, the size of their social network, owning personal and company domains/blogs, using online advertising, understanding how to create websites and blogs without technical skills, using social media and other tools to spread knowledge online, and using pull vs push marketing strategies. Based on the majority of answers, the test provides feedback on whether the individual is already benefitting from digital marketing, could start using more tools, or would benefit from learning more about digital marketing.
Questions and Answers to Google Adwords Fundamentals Exam by Digital Marketin...Simplilearn
An advertiser is looking to optimize their scuba diving equipment campaign that is currently targeting the entire US. They know most sales are to customers in Hawaii. The best way is to create a separate campaign targeting only Hawaii so performance can be easily compared, and the budget adjusted based on results. This will help measure the impact of optimizing to focus on Hawaii locations.
30.60.90 action plan (patrick gross) with animationPatrick Gross
The document provides a 30/60/90 day action plan for a new sales account manager position at Mitel Mobile. The plan includes learning the products and processes, identifying top prospects and accounts, creating vertical market plans, and executing sales activities like cold calls and visits. Goals are to drive growth, exceed performance expectations, and develop self-focus and accountability over the 90 day period.
If you are a content marketer, or you are responsible for your content marketing, then you need to know how to create compelling content that can generate leads. Here, our in-house content strategist, explores the different approaches you can take that will generate you leads.
Content strategy best practices we’ll explore:
- How to use content as a lead generation tool
- What you need to do with your content to ensure it generates leads
- Elements to avoid in your content strategy
The document is a lecture on marketing and business development from an online course on business development. It discusses:
1) The definitions of marketing as the process of creating value for customers and business development as identifying medium and long term opportunities through relational frameworks.
2) The differences between marketing, which focuses on short to medium term impacts, and business development, which focuses on medium to long term strategic impacts.
3) The various functions of marketing like sales, service, and advertising and of business development like identifying opportunities, creating networks, and managing mergers and acquisitions.
This document discusses key performance indicators (KPIs) for evaluating the performance of school administrative assistants. It provides examples of KPI materials that can be used, including lists of KPIs, performance appraisals, job skills, and key result areas. It also outlines the steps to create KPIs for this position, including defining objectives, identifying key result areas and tasks, determining work procedures, and creating measures. The document cautions against creating too many KPIs and notes that they should change based on goals and suit each stage. Finally, it provides guidance on how to design school administrative assistant KPIs by linking them to strategy and empowering employees.
presentation on search engine optimization.gives a brief idea about the methods for optimizing our website.methods are explained with examples.this presentation willbe useful for preparing seminar.
The document provides an overview of strategic human resource management. It discusses key concepts like SHRM, HR strategies, HR competencies, and the changing workplace. The summary is:
[1] The document discusses strategic human resource management and key concepts in SHRM like linking HR to business strategy, developing HR strategies, and identifying HR competencies.
[2] It also examines the changing workplace and challenges for HR, including a more contingent workforce, diversity, engagement, and technology changes impacting work.
[3] Additionally, the document reviews frameworks for strategic HRM and identifies critical areas for HR to contribute to organizational strategy like training, staffing, compensation, and change management.
The document discusses Search Engine Optimization (SEO). It provides an agenda for an SEO class that includes defining SEO, how search engines work, SEO building blocks, keywords and keyword tools. It discusses on-page optimization techniques like keyword placement in titles, meta descriptions, headings and internal links. Off-page optimization techniques discussed include link building, social media engagement, guest blogging and social bookmarking. The document is presented by Y. Ravindra Reddy and provides his contact details.
LinkedIn is a professional networking platform that allows users to connect with colleagues and find job opportunities. It was founded in 2003 by Reid Hoffman and has over 48 million members worldwide. LinkedIn targets affluent professionals globally, including job seekers and those wanting to maintain business connections. The platform is free for basic use, but offers paid business accounts with additional features and advertising options.
This document outlines an online marketing strategy involving SEO, SEM, and SMM. It discusses optimizing websites for search engines through on-page and off-page SEO, setting up pay-per-click advertising campaigns, and utilizing social media platforms to enhance brands and drive traffic. The strategy includes keyword research, technical site optimizations, link building, analytics setup, social media profiles and content, and other digital marketing tactics. The overall goal is to build connections between companies and customers online through search and social media.
This document provides an introduction to using LinkedIn for professional networking. It discusses what LinkedIn is, how to set up an account and build a professional profile. Key aspects covered include filling out work experience, skills, recommendations and groups. The document also discusses how to find jobs and companies on LinkedIn and enhance one's profile through customization and engagement on the site.
A good SEO strategy has the potential to attract quality traffic to your website. It helps improve your website rankings and can funnel new visitors to your website, which can have a dramatic impact on your business thus increasing the traffic leads to an increase in sales. We create a custom made a strong SEO strategy that helps grow your business revenue. Leverage the power of SEO.
This document discusses search engine marketing (SEM) strategies, including pay-per-click (PPC) advertising on Google networks. It covers the different ad formats available on Google like text, display, video, and shopping ads. It also discusses factors that affect paid search results like ad rank, domain authority, bids, and quality score. Additionally, it provides guidance on keyword selection, match types, bidding strategies, budgeting, landing page optimization, and A/B testing.
2012 ASTD MS Annual State-wide Symposium
Closing Session by Paul Hasney, Imagine Consulting.
June 14, 2012. The University of Southern Mississippi Gulf Park Campus.
Account-Based Experience (ABX): 5 Steps to Find and Engage the Best AccountsDemandbase
This document discusses account-based experience (ABX) and provides a 5-step framework for finding and engaging accounts: 1) Build your account data foundation; 2) Find the right accounts to target; 3) Engage accounts with personalized interactions; 4) Close deals by aligning marketing and sales; 5) Measure account progress. It describes how ABX combines the best of account-based marketing (ABM) and customer experience (CX) to orchestrate engagement based on each account's journey. The document also outlines technologies that support ABX and recommends starting with account-based advertising and linking leads to accounts.
Customer Value Proposition by Derek HendrikzDerek Hendrikz
This document discusses customer excellence and customer relationship management. It provides 4 cornerstones to customer excellence: deciding what the organization wants, discovering what customers want, delivering what was promised plus extra, and obtaining feedback through measurement. It discusses defining the organization's mission and understanding customers to meet their needs. Primary activities like customer management and support activities like general administration that directly and indirectly relate to the core business are part of an effective customer relationship management value chain.
SALESmanago: Buyer Persona in Marketing Automationsalesmanago
Buyer Persona is a fictional character, representing features of your customers. It represents human face of customer. Such representations make it easier to segment customers, design Buyer's Journey and plan Lead Nurturing.
*What is Linkedin?
* How to make a Great profile in Linkedin?
* How to rank yourself #1 in Linkedin in your filed.
* Best practice for linkedin
* What you need to know about Linkedin Groups
* What you need to know about Linkedin Jobs
* How to communicate effectively on linkedin
* How to be effective in linkedin
* Set your Privacy Setting in linkedin
* common Mistakes in Linkedin
The 90 day plan outlines key activities for the Services team in Brazil for April, May and June. Activities include forecast reviews with sales, client visits, developing service offers tailored to key clients and products, marketing ECS internally and externally, evaluating partners, budgets, costs and staffing needs. The plan aims to meet revenue targets, close consulting deals, develop the services portfolio and monitor project and financial performance.
This document provides an overview of search engine optimization (SEO). It defines what a search engine is and how they work by using spiders to index webpages and rank them in search results. It explains that SEO aims to improve a website's natural or organic rankings in search engines through on-page and off-page optimization techniques. The SEO process involves evaluating a website, researching keywords, developing meta tags and content, implementing a linking strategy, and using tools while avoiding black hat techniques. Social bookmarking and pay-per-click (PPC) advertising are also discussed in relation to SEO.
This document discusses search engine optimization (SEO) strategies to improve a company's website exposure. It outlines the SEO process, including site analysis, keyword research, on-site and off-site optimization techniques, and measuring SEO success through monitoring and reporting. The goal of SEO is to improve web pages' rankings in search engines for targeted keywords by optimizing key factors like internal link structure, link popularity and relevance, content relevance, and crawlability.
This document is a digital marketing test consisting of 18 multiple choice questions regarding an individual's use of online social networks, blogging, publishing presentations online, using online forms and cloud storage, connecting with others online, the size of their social network, owning personal and company domains/blogs, using online advertising, understanding how to create websites and blogs without technical skills, using social media and other tools to spread knowledge online, and using pull vs push marketing strategies. Based on the majority of answers, the test provides feedback on whether the individual is already benefitting from digital marketing, could start using more tools, or would benefit from learning more about digital marketing.
Questions and Answers to Google Adwords Fundamentals Exam by Digital Marketin...Simplilearn
An advertiser is looking to optimize their scuba diving equipment campaign that is currently targeting the entire US. They know most sales are to customers in Hawaii. The best way is to create a separate campaign targeting only Hawaii so performance can be easily compared, and the budget adjusted based on results. This will help measure the impact of optimizing to focus on Hawaii locations.
This pop quiz was given to students at the Art Institute of Phoenix on June 2, 2010. Questions cover concepts and interesting facts related to digital marketing. Answers are listed at the bottom of the page.
Joe Pulizzi and 59 other content marketing thought leaders and practitioners offer their best content predictions for 2015. Take a look at predictions from Jay Baer, Michael Brenner, Lee Odden, Kristen Hicks, Pawan Deshpande, Dayna Rothman, Doug Kessler and so many others. Leave a comment with your own content prediction!
Content strategists at Facebook plan, structure, and create content for more than a billion people. But they’re not writers or content marketers—they’re interaction designers, information architects, and UX practitioners. They design and build product experiences that are simple, straightforward and human.
And so can you. Content strategy isn't just for big organizations. It's for anyone who's building an experience. And by using our approach, you can start building better content.
In this presentation, you'll learn:
- How content strategy works in a context of product design and development
- A framework for minimum viable content that provides quality and consistency
- How to build and iterate on product content experiences to meet people's needs
- How to stand up and become a better advocate for the people using your products
Stand up for putting The Why before The How.
Stand up for value, ease of use, and craft.
Stand up for meeting (and exceeding) people's needs.
Stand up for BETTER CONTENT!
Inspired by Maria Giudice of Facebook, Ian Lurie of Portent, and Jason Mesut of Plan. Based on the works of Jesse James Garrett, Simon Sinek, A.H. Maslow, Kristina Halvorson, Rachel Lovinger, Dan Saffer/Kicker Studio, Erin Kissane, Michael Powers, Sarah O'Keefe, Hilary Marsh, Wouter De Bres, Matt Toback, Eric Ries/The Lean Startup, Dr. Chun Wei Choo, Libby Brittain, and more. Featuring the design work of the Facebook Analog Research Lab, including concepts by Julie Zhuo, Russ Maschmeyer, and Adam Mosseri of Facebook along with content standards from Facebook's Content Strategy team.
Originally presented at Content Marketing World on September 10, 2014 in Cleveland, Ohio.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman
Also see 200+ free, curated Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
Content Marketing in 15 Minutes a Day for RestaurantsAnn Handley
1) The document discusses how restaurants can effectively use social media for marketing with limited time and budget. It provides tips for using platforms like Instagram, Facebook, Twitter, and reviews sites.
2) Key recommendations include developing a content strategy, understanding customers, and focusing on platforms they use like Instagram for sharing food photos.
3) Metrics like website traffic, followers, and sales should be monitored to evaluate what content and platforms are most effective. Testing, measuring, and tweaking approaches is important.
The 29 Content Marketing Secrets e-book includes tips and tactics from the top content marketing experts (aka Content Marketing Secret Agents) on the web.
Content Marketing Institute along with TopRank Online Marketing have tapped some of the top consumer brands like Kraft Foods, B2B brands like Intel, IBM and Cisco, industry thought leaders like Jason Falls, Ann Handley and Joe Pulizzi to compile this classified collection of expert content marketing intelligence.
You can hear these experts present at the Content Marketing World Conference in Columbus, OH Sept 4-6th, 2012.
e-book produced by TopRank Online Marketing.
You might not need six or more people on your content team. Rather, these are roles and responsibilities to assign as part of any comprehensive content org chart. See full explanation here: https://annhandley.com/a-simple-content-marketing-org-chart/
This document discusses the importance of content marketing in today's connected world. It notes that 60-70% of marketing content goes unused, 73% of people wouldn't care if brands disappeared from their lives, and 80% of CEOs are unsatisfied with their CMOs. It recommends that brands shift from traditional marketing like ads and banners to creating valuable customer-centric content and stories that people want to engage with, in order to better connect with audiences and improve marketing ROI.
Craft the Perfect Posts for the "Big 3" Social NetworksHubSpot
Learn how to dominate social media marketing with optimized posts for Facebook, LinkedIn, and Twitter. You can find it all here from @anum, adapted from her presentation at HubSpot's #INBOUND13 conference.
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsJay Baer
The document outlines a 7-step process for creating an effective content marketing strategy: 1) Define objectives, 2) Identify your brand's unique value proposition, 3) Establish metrics for measurement, 4) Profile target audiences, 5) Research audience needs, 6) Plan appropriate content formats, and 7) Develop an amplification plan to promote content. The strategy emphasizes understanding audiences, creating useful content, and distributing content through multiple channels to meet business goals such as increasing awareness, sales, or loyalty.
Let’s be honest: for most content strategists and other people working with online content, SEO is The Worst Part Of The Job.
It’s hugely technical, it’s shrouded in mystery, it seems to be focused on robots instead of people, there are unspoken rules, everything can turn on a dime, and it never, ever seems to end.
But SEO doesn't have to be this way. It’s time to begin a conversation between these two disciplines – they’re far more alike than you might think. And when they work together on behalf of users and customers, amazing things can happen that will drive your organisation forward.
I can’t promise to change your mind about SEO, but you’ll leave this session understanding how to build the essentials into your work in ways that are simple, make sense, and are pain-free. You’ll see what business impacts and wins for the customer SEO and Content Strategy have had at REI, a major retailer in the US. And you’ll have the vocabulary, understanding and tools that you need to talk with your SEO... or to take it for yourself.
Drive traffic, amaze your visitors, and Win the Internet -- with SEO and Content Strategy working together.
Originally presented at the 2012 Content Strategy Forum in Cape Town, South Africa.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
"10 Quick Content Marketing Tips," an insightful and succinct guide to content marketing by DNN Software, was given the royal presentation design treatment by the Ethos3 Presentation Design team as part of a "Presentation Slide Design Makeover" series for the official SlideShare blog. Once you review the presentation, check out the SlideShare blog for more behind-the-scenes details on this presentation transformation.
If you want more presentation tips and tricks, visit the Ethos3 blog at: http://www.ethos3.com/blog/
If you want to give your presentation a makeover, contact Ethos3 to learn about our presentation design and training services: www.ethos3.com
10 Digital Marketing Trends covering different tools to help digital marketers in 2015. Presented by Dave Chaffey at the Smart Insights Digital Impact conference.
The document discusses content marketing strategies and insights. It provides tips for creating effective content marketing programs, including developing buyer personas, creating a content marketing mission statement focused on core audiences and outcomes, planning content repurposing across multiple channels, leveraging influencers, and measuring return on objectives like sales, costs, and customer retention and satisfaction. The presentation emphasizes finding the "why" of a company's content strategy and telling a different story to customers through content.
7 Tips to Beautiful PowerPoint by @itseugenecEugene Cheng
Short talk about presentations given at Startup Dynamo, a workshop held by Startup@Singapore NUS using the Learn Startup Methodology.
My segment was on Presentation Design to make an impact on VCs. Many thanks to @ryanlou for the invite. And not to forget Emiland De Cubber for his amazing slide deck inspirations and invaluable advice. Disclaimer: this is a reimagination off some of Emiland's presentations. I do not make any money of this.
Download for just a tweet: http://goo.gl/fbM4j
Want something similar done for your next pitch? Contact me at my site: http://itseugene.me/contact/
Rand Fishkin discusses why content marketing often fails and provides 5 key reasons: 1) Unrealistic expectations of how content marketing works, 2) Creating content without a community to amplify it, 3) Focusing on content creation but not amplification, 4) Ignoring search engine optimization, and 5) Giving up too soon and not allowing time for content to gain traction. He emphasizes that content marketing is a long-term process of building relationships and that most successful content took years of iteration before gaining significant reach.
SEO Interview Questions with Answers For SEOMOZnitishredrock
SEO Interviewing Questions with Answer: Top collection of SEO Interview Questions For SEOMOZ online test preparation 2015. Here are best SEO Interview Questions with Answers
The document appears to be a quiz about search engine optimization (SEO) concepts and best practices. It includes multiple choice questions about topics like metadata, links, redirects, sitemaps, and more. The questions are followed by statements indicating the reader can "Learn about the correct answer here."
This document contains a 50 question SEO exam with multiple choice answers about key SEO concepts and strategies. Questions cover topics like link building, keyword research, on-page optimization, technical SEO, and more. Taking this exam tests knowledge of proper on-page optimization, link building best practices, keyword research methodologies, and how search engines work.
This document contains a 50 question SEO exam with multiple choice answers about key SEO concepts and strategies. Questions cover topics like link building, keyword research, on-page optimization, technical SEO, and more. Taking this exam tests knowledge of proper on-page optimization, link building best practices, keyword research methodologies, and how search engines work.
The document provides an overview of search engine optimization (SEO) techniques, including both on-page and off-page optimization. It discusses types of SEO like white hat, black hat, and gray hat SEO practices. On-page optimization techniques include optimizing meta tags, canonicalization, robots.txt files, sitemaps, analytics, and improving page structure and content. Off-page optimization involves link building and social media engagement. The document also lists common SEO tools and outlines the overall SEO process.
Fiverr seo skill assessment test answers 2021 (updated) editorialgeSuhailAbbas13
The document provides answers to Fiverr's SEO skill assessment test from 2021. It includes 36 questions and answers that cover topics like keyword research, link building, technical SEO, and Google algorithms. The goal is to help test takers score in the top 10 (9.5/10). Additionally, it offers some extra practice questions and clarifies concepts like keywords, redirects, and sitemaps. The document aims to help users pass Fiverr's SEO skills test with a high score.
This document provides information on search engine optimization (SEO). It discusses Google's 200 ranking factors and types of spam to avoid, such as off-site spam and in-page spam. It covers SEO terminology like crawling, indexing, and algorithm updates. On-page optimization techniques are presented, including metadata, titles, headings and keyword density. The importance of internal and external links is explained. Tools for various SEO tasks are listed, including Google Webmaster Tools, Google Analytics, and the Google Disavow tool. Quizzes are included to test knowledge.
dical Sonography program, delves into the innovation and the future of precision medicine. Innovation in precision medicine is vital for early detection and prevention of diseases based on an individual’s
Read More
Search Engine Optimization Tips: SEO Tips For Beginners in 2015waqas ahmad
Visit: http://www.latesttutorial.com/
How to do SEO in 2015? search engine optimization tips for biggners. Top SEO Tips and Tricks for Beginners to do SEO in 2015 to optimize their blog or website perfectly.
In this slide you can find:
seo tips for beginners
seo tips
seo optimization tips
seo tips and tricks
search engine optimization
local seo
seo optimization
search engine optimization tips
search engine marketing
best seo companies
search engine optimization companies
seo link building
seo for beginners
seo for dummies
local search engine optimization
seo basics
seo training
website optimization
best seo
seo software
small business seo
search engine optimisation
free seo tips
search engine marketing company
seo strategy
best seo software
local seo services
ecommerce seo
top seo tips
search optimization
simple seo tips
white hat seo
search engine ranking
website marketing
seo search engine optimization
black hat seo
what is seo
organic search engine optimization
affordable search engine optimization
search engine optimization tools
on page seo
search engine optimization software
free seo tools
search engine optimization seo
seo audit
seo firms
easy seo tips
learn seo
off page seo
seo tools
seo content writing
seo for small business
search engine optimization training
seo web design
seo copywriting
organic seo
cheap seo services
seo optimisation
search engines optimization
search engine optimization service
seo news
seo writing
seo
seo ranking software
seo consulting
guaranteed seo
improve search engine ranking
best seo tips
best seo tools
seo checklist
seo blog tips
seo services
seo program
seo company
do it yourself seo
local search seo
website seo tips
search engine optimization pricing
seo companies
seo business
seo techniques
web optimization
search engine placement
seo plan
search engine optimizer
seo service
search engine marketing services
real estate seo
search engine optimization techniques
seo marketing
seo professional
seo help
how does seo work
affordable seo service
seo strategies
search engine optimization firm
search engine optimization packages
how to improve seo
mobile seo
best seo company
search engine optimization firms
free seo software
seo search
diy seo
blog seo tips
search marketing
local seo company
how to seo
search engine optimization consultants
top 10 seo tips
seo agency
seo website design
seo course
seo articles
seo marketing tips
seo packages
seo firm
seo report
professional seo
free seo
local business seo
link building seo
seo guide
best seo services
seo software reviews
seo reports
seo consultants
seo book
search engine optimization consultant
seo beginners guide
cheap search engine optimization
learn search engine optimization
affordable seo
how to do seo
seo sem
seo campaign
seo results
seo website
seo experts
seo work
optimization seo
seo certification
seo advice
Natural," or "organic," search engine optimization (SEO) is designing, writing, and HTML-coding a Web site to maximize the chance its pages will appear at the top of spider-based search engine results for selected keywords and phrases
The document provides an overview of search engine optimization (SEO). It defines SEO and discusses how search engines work by gathering content, building an index, and running searches against the index. The document outlines key SEO building blocks like keywords, making sites crawler-friendly, and developing links. It also discusses SEO tools, black hat SEO methods to avoid, and defines success as being search-friendly, user-friendly, and persuasive.
SEO Training in Hyderabad | SEO Classes in Hyderbad | SEO Coaching in Hyde...Prasad Reddy
This document provides an overview of search engine optimization (SEO). It discusses what search engines and SEO are, and covers both on-page and off-page optimization techniques. On-page optimization involves factors like meta tags, headers, images, and XML sitemaps that are controlled on a website. Off-page optimization refers to activities off-site like link building, social media promotion, and article submission to increase backlinks and visibility. The goal of SEO is to improve a website's relevance in organic search results.
This document provides an overview of search engine optimization (SEO). It discusses what search engines and SEO are, and covers both on-page and off-page optimization techniques. On-page optimization involves factors like meta tags, headers, images, and site maps that can be optimized on the website itself. Off-page optimization refers to activities off the website like link building, social media promotion, and content submission to other sites. The goal of SEO is to improve a website's visibility and rankings in search engines.
Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website.
SEO for bloggers and other content creators can drive significant traffic increases when done successfully. Key tactics include optimizing content for relevant keywords, building internal and external links through strategies like guest blogging, optimizing URLs and metadata like titles and descriptions. Ongoing evaluation of analytics and issues like broken links helps improve performance. Social sharing and signals are also increasingly important for discovery and engagement.
The document provides a technical review and analysis of the Amazon.com website. It examines various SEO, speed, social, and technical metrics of the site. Key findings include that Amazon has strong SEO fundamentals like proper title tags and meta descriptions. The site loads quickly with a page speed grade of A-. It also has a large social media presence on Twitter. The site is hosted on Amazon servers and utilizes various Amazon web technologies.
Understanding & Using Search Engine OptimizationifPeople
SEO involves optimizing websites to increase traffic from search engines. It has three main parts - technical elements like code quality, content like keywords and descriptions, and links from other credible sites. To improve SEO, websites should use clean code, include keywords in pages and metadata, create sitemaps and internal links, get outside links, and regularly update content. Monitoring tools like Google Analytics and Website Grader help evaluate SEO effectiveness over time. The goal is benchmarking improvements and refining the ongoing SEO process.
This document provides an overview of search engine optimization (SEO) techniques. It discusses what SEO is, why it is important, and covers on-page and off-page optimization strategies. Specific topics covered include on-page fixes, technical SEO, ranking factors, keyword research, myths and best practices. The document provides guidance on optimizing titles, meta descriptions, URLs, images and internal linking to improve a site's ranking in search engines.
Similar to Digital marketing interview questions with answers by lazyhangout.com (20)
In the intricate tapestry of life, connections serve as the vibrant threads that weave together opportunities, experiences, and growth. Whether in personal or professional spheres, the ability to forge meaningful connections opens doors to a multitude of possibilities, propelling individuals toward success and fulfillment.
Eirini is an HR professional with strong passion for technology and semiconductors industry in particular. She started her career as a software recruiter in 2012, and developed an interest for business development, talent enablement and innovation which later got her setting up the concept of Software Community Management in ASML, and to Developer Relations today. She holds a bachelor degree in Lifelong Learning and an MBA specialised in Strategic Human Resources Management. She is a world citizen, having grown up in Greece, she studied and kickstarted her career in The Netherlands and can currently be found in Santa Clara, CA.
A Guide to a Winning Interview June 2024Bruce Bennett
This webinar is an in-depth review of the interview process. Preparation is a key element to acing an interview. Learn the best approaches from the initial phone screen to the face-to-face meeting with the hiring manager. You will hear great answers to several standard questions, including the dreaded “Tell Me About Yourself”.
Success is often not achievable without facing and overcoming obstacles along the way. To reach our goals and achieve success, it is important to understand and resolve the obstacles that come in our way.
In this article, we will discuss the various obstacles that hinder success, strategies to overcome them, and examples of individuals who have successfully surmounted their obstacles.
Joyce M Sullivan, Founder & CEO of SocMediaFin, Inc. shares her "Five Questions - The Story of You", "Reflections - What Matters to You?" and "The Three Circle Exercise" to guide those evaluating what their next move may be in their careers.
We recently hosted the much-anticipated Community Skill Builders Workshop during our June online meeting. This event was a culmination of six months of listening to your feedback and crafting solutions to better support your PMI journey. Here’s a look back at what happened and the exciting developments that emerged from our collaborative efforts.
A Gathering of Minds
We were thrilled to see a diverse group of attendees, including local certified PMI trainers and both new and experienced members eager to contribute their perspectives. The workshop was structured into three dynamic discussion sessions, each led by our dedicated membership advocates.
Key Takeaways and Future Directions
The insights and feedback gathered from these discussions were invaluable. Here are some of the key takeaways and the steps we are taking to address them:
• Enhanced Resource Accessibility: We are working on a new, user-friendly resource page that will make it easier for members to access training materials and real-world application guides.
• Structured Mentorship Program: Plans are underway to launch a mentorship program that will connect members with experienced professionals for guidance and support.
• Increased Networking Opportunities: Expect to see more frequent and varied networking events, both virtual and in-person, to help you build connections and foster a sense of community.
Moving Forward
We are committed to turning your feedback into actionable solutions that enhance your PMI journey. This workshop was just the beginning. By actively participating and sharing your experiences, you have helped shape the future of our Chapter’s offerings.
Thank you to everyone who attended and contributed to the success of the Community Skill Builders Workshop. Your engagement and enthusiasm are what make our Chapter strong and vibrant. Stay tuned for updates on the new initiatives and opportunities to get involved. Together, we are building a community that supports and empowers each other on our PMI journeys.
Stay connected, stay engaged, and let’s continue to grow together!
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For more, visit pmissc.org.
Learnings from Successful Jobs SearchersBruce Bennett
Are you interested to know what actions help in a job search? This webinar is the summary of several individuals who discussed their job search journey for others to follow. You will learn there are common actions that helped them succeed in their quest for gainful employment.
2. www.ittutorialspoint.com Page 2
50 Digital Marketing / Search Engine
Optimization Questions with Answers.
Visit www.ittutorialspoint.com For More.
1) The maximum length of titles displayed in Google's search result is
typically:
A: 155 characters.
B: 512 pixels .
C: 60-80 Characters.
D: 44 Characters.
E: Varies by browser resolution.
2) In the following HTML snippet: <a href="http://ittutorialspoint.com"
title="SEO"><img src="img/software.jpg" alt="Marketing" title="Tools"
width="100" weight="100"></a> What is considered the anchor text of the
link?
A: http://ittutorialspoint.com
B: SEO
C: Marketing
D: Tools
E: software
3. www.ittutorialspoint.com Page 3
3) When is using rel="nofollow" NOT appropriate?
A: Paid links
B: Untrusted content
C: Press releases with optimized anchor text
D: Widely distributed footer links
E: None; all of these are appropriate
4) Which of the following types of sitemaps is NOT supported by Google?
A: News
B: Product
C: Image
D: Mobile
E: Video
5) What is the maximum number of URLs typically allowed in an XML
sitemap file?
A: 500
B: 5,000
C: 50,000
D: 500,000
E: 5,000,000
4. www.ittutorialspoint.com Page 4
6) In the following URL:
http://store.example.com/category/keyword?id=123#top "store" represents
the ____ and "com" is the ________
A: Subdomain, Top-Level Domain
B: Root Domain, Subdomain
C: Subfolder, Top-Level Domain
D: Page, Root Domain
E: Top-Level Domain, Protocol
7) What is the optimal HTTP status code to permanently remove a URL from
Google's index?
A: 301
B: 302
C: 404
D: 410
E: 500
8) Which HTTP status code is best to serve when your site is down for
maintence?
A: 200
B: 302
C: 404
D: 503
E: 90210
5. www.ittutorialspoint.com Page 5
9) A 301 redirect passes roughly the same link equity as using the
rel="canonical" tag.
A: TRUE
B: FALSE
10) Which of the following would be the best choice of URL structure (for
both search engines and humans)?
A: www.wildlifeonline.com/animals/crocodile
B: www.wildlifeonline.com/category/277/article/563
C: www.wildlifeonline.com/O0665?id=563&cat=277
D: text.wildlifeonline.com/category/crocodile
E: www.wildlifeonline.com/563
11) How can meta description tags help with the practice of search engine
optimization?
A: They're an important ranking factor in the search algorithms.
B: They help to tell the search engines which keywords are most important on your
page.
C: They serve as the copy that will entice searchers to click on your listing.
D: Trick question; meta descriptions are NOT important.
6. www.ittutorialspoint.com Page 6
12) The de-facto version of a page located on the primary URL you want
associated with the content is known as:
A: Canonical Version
B: Empirical Version
C: Heretical Version
D: Preferential Version
E: Home Page
13) Which HTTP server response code indicates a file that no longer exists?
(File Not Found)
A: 500
B: 301
C: 401
D: 404
E: 300
14) Which HTTP server response code indicates a page that has been
permanently relocated and all links to the old page will pass their influence to
the new page location?
A: 302
B: 301
C: 311
D: 500
E: 300
7. www.ittutorialspoint.com Page 7
15) If you want a page to pass value through its links, but stay out of the
search engines' indices, which of the following tags should you place in the
header?
A: NOINDEX, FOLLOW
B: NOODP
C: INDEX, NOFOLLOW
D: NOINDEX, NOFOLLOW
E: INDEX, FOLLOW
16) If these URLs have the same content, example.com/avocado and
example.com/avocado/ are technically considered duplicate content and
should be fixed.
A: TRUE
B: FALSE
17) Which of the following methods is best used to handle duplicate-content
URLs that include parameters or tracking code?
A: The rel="canonical" tag
B: Use numbers for your parameters, because Google won't crawl numbered URLs
C: Use the robots.txt file to block spiders from crawling the URLs with extra
parameters
D: Answers A and B
E: None of the above
8. www.ittutorialspoint.com Page 8
18) If you have a page at www.example.com/page1, which of the following
robots.txt directives prevents search spiders from crawling the URL?
A: Allow: /
B: Disallow:
C: Disallow: /page1
D: Both A & C
19) You decide to add a blog to your ecommerce site. What is the preferred url
structure?
A: www.example.com/blog
B: www.blog.example.com/
C: Create new site at www.blog.com and link it to www.example.com
20) High-quality links to a site's homepage may help to increase the ranking
ability of deeper pages on the same domain.
A: TRUE
B: FALSE
21) Pages generated by search results (Search within Search) are a good way
to add content to your site.
A: TRUE
B: FALSE
9. www.ittutorialspoint.com Page 9
22) Google's Panda update was also known as the ______ update.
A: Quality
B: May Day
C: Farmer
D: Vince
E: Caffeine
23) In general, internal links pass about the same value as external links.
A: TRUE
B: FALSE
24) Which of the following links is likely to pass the most value from a single
page?
A: A universal footer link
B: A navigational link contained in the header
C: A left-hand navigation link
D: A right sidebar navigation link
E: A link contained in the main body text
25) What link format is used to fight blog comment spam?
A: rel="canonical"
B: rel="follow"
C: rel="author"
D: rel="nofollow"
E: rel="attribute"
10. www.ittutorialspoint.com Page 10
26) To give credit for duplicate content that appears on another site, use...
A: A cross-domain canonical tag
B: A prominent link within the content at the top of the page
C: File a DMCA copyright notice
D: Give the author thanks in the body of the text
E: Send them ice cream
27) If a page includes more than one rel="canonical", Google will...
A: Ignore them all
B: Count the first one
C: Count the last one
D: Guess which one makes more sense, and use that one
28) Best practices for rel="canonical" link elements include:
A: Relative URLs
B: Absolute URLs
C: Nofollow the link element
29) What is an example of a "soft" 404 error?
A: A page that returns a 404 HTTP response code, but quickly changes to a 200 a
short time later.
B: A page that returns a 200 HTTP response code, and displays a blank page.
C: A page that displays a 404 HTTP response code, and displays a 404 error page.
D: A page that returns a 404 code with pillows.
11. www.ittutorialspoint.com Page 11
30) True or false: rel="canonical" can be used to point to content on a
different domain.
A: TRUE
B: FALSE
31) The X-Robots-Tag should be located:
A: In your robots.txt file
B: In the <head>
C: In the HTTP headers
D: Anywhere inside the <body> element
E: In Robert Downey Jr.'s basement
32) Of the following, the best way to keep a URL from appearing in search
results is:
A: Block robots from crawling the page in the robots.txt file
B: Nofollow all links to the page
C: Use the META robots NOODP tag
D: Use the META robots NOINDEX tag
33) If the robots <META> tag is missing, the default is:
A: NOINDEX, NOFOLLOW
B: INDEX, FOLLOW
C: NOINDEX, FOLLOW
D: INDEX, NOFOLLOW
E: NOINDEX, NOFOLLOW, NOARCHIVE
12. www.ittutorialspoint.com Page 12
34) The default file type for your sitemap is:
A: .pdf
B: .php
C: .png
D: .doc
E: .xml
35) When including Open Graph (OG) tags on a webpage, which of the
following is NOT a required property?
A: og:title
B: og:description
C: og:image
D: og:url
E: og:type
36) True or false: For best results, incorporate authorship markup on every
page of your website, including the homepage and category pages.
A: TRUE
B: FALSE
37)All other factors being equal, which would be the most desirable link
profile?
A: One link from each of 100 different domains
B: 1,000 links all from one domain
C: 10,000 internal links
13. www.ittutorialspoint.com Page 13
38) Which group of ranking factors do SEOs generally consider to have the
largest influence on rankings?
A: Engagement Metrics
B: Social shares
C: Link-based metrics
D: Site speed
E: Exact match domains
39) Generally, Google refreshes its Panda data:
A: Daily
B: Weekly
C: Monthly
D: Yearly
E: Never
40) Google's recommended format to implement structured data is:
A: Microdata / Schema.org
B: Microformats / vcards
C: RDFa / XHTML
41) Implementing structured data may help:
A: Lead to rich snippets in search results
B: Enchance CTR from search engine results
C: Search engines understand your content
D: Your content to appear in specialized search results like "in-depth Articles"
E: All of these
14. www.ittutorialspoint.com Page 14
42) Implementing authorship on your content:
A: Guarantees a rankings boost through Author Rank
B: Disassociates your content from spam
C: Prevents duplicate content
D: May lead to enhanced CTR through authorship photos in search results
E: Helps get you that book deal
43) Google's recommended actions for paginated content include:
A: Specify a "view all" page
B: rel="prev" and rel="next"
C: Do nothing
D: A and B only
E: A, B, or C
44) In the following attribute: hreflang="en-US", "en" is the _____ and "US"
is the _____.
A: alternate, language
B: language, region
C: United States, English
D: region, language
E: entire, universal symbol
15. www.ittutorialspoint.com Page 15
45) Which of the following URL structures is NOT recommended to signal
language targeting?
A: ccTLDs (example.de)
B: Subdomains with gTLDS (de.example.com)
C: URL parameters (example.com?loc=de)
D: Subdirectories with gTLDs (example.com/de)
46) Which element of a link does Google NOT consider?
A: The relationship/ownership/influence of the linking domain and linked-to
domain
B: The rel="nofollow" attribute
C: The domain on which the linking page is hosted
D: The HTML <id> attribute
47) Which of the following statements about anchor text is true?
A: For non-commercial queries, anchor text is less influential on a result's
rankings.
B: If a URL itself is the linking anchor text, Google will treat the page's title
element as anchor text, while Bing will use the URL.
C: When an embedded image is linking, the alt attribute of the image may be
treated as anchor text.
D: Anchor text is mostly ignored by Google in 2014, but was powerful in years
past.
16. www.ittutorialspoint.com Page 16
48) Google+ influences Google's search results in which of the following ways:
A: For logged-in searchers, webpages that have been shared or +1'd by people you
follow may appear higher in the results
B: For logged-in searchers, webpages that have been shared or +1'd by people who
follow you will appear higher in the results
C: Those with Google+ accounts can connect them to their published works to
nudge Google search to show authorship next to their pages in the results
D: Options A & B are both true
E: Options A & C are both true
49) Which of the following are true about the growth of mobile vs. desktop
search in Google?
A: Mobile search queries overtook desktop in 2013 and are expected to continue
growing faster.
B: Desktop search queries are now shrinking, and mobile is growing, but will not
overtake desktop in the next 2-3 years.
C: Both desktop and mobile are growing, but mobile is growing faster and is
expected to overtake desktop in the next 1-2 years.
D: Desktop is not growing (but not shrinking much). Mobile is expected to overake
desktop in number of queries by 2016.
50) Which type of link has NOT been mentioned by Google as being risky for
SEO?
A: Embedded links from infographics
B: Guest blog posts
C: Text link advertisements with rel="nofollow"
D: Article submission and directory sites
E: Private link networks