SEO Interviewing Questions with Answer: Top collection of SEO Interview Questions For SEOMOZ online test preparation 2015. Here are best SEO Interview Questions with Answers
SEO Audit Report PowerPoint Presentation SlidesSlideTeam
Our professionally designed PowerPoint presentation is sure to impress executives, inspire team members and other audience. With a complete set of nineteen slides, this PPT is the most comprehensive summary of SEO Audit Report Powerpoint Presentation Slides you could have asked for. The content is extensively researched and designs are professional. Our PPT designers have worked tirelessly to craft this deck using beautiful PowerPoint templates, graphics, diagrams and icons. On top of that, the deck is 100 percent editable in PowerPoint so that you can enter your text in the placeholders, change colors if you wish to, and present in the shortest time possible. http://bit.ly/3c0Rafu
While PPC can show off a direct ROI, your SEO efforts can be harder to quantify. Knowing how to report on SEO, and knowing how to communicate your efforts can make a difference whether you’re in-house, in an agency, or on your own.
Join Portent's Director of SEO, Josh Patrice, and learn what makes a good report that will impact your clients and set you up for success!
SERP Layout on Desktop Search_Training DeckSilvia Alongi
Key Points:
- understand the different elements of the SERP and how or why information shows up in each of the different areas.
- Google User Interface - Latest Updates.
SEO Audit Report PowerPoint Presentation SlidesSlideTeam
Our professionally designed PowerPoint presentation is sure to impress executives, inspire team members and other audience. With a complete set of nineteen slides, this PPT is the most comprehensive summary of SEO Audit Report Powerpoint Presentation Slides you could have asked for. The content is extensively researched and designs are professional. Our PPT designers have worked tirelessly to craft this deck using beautiful PowerPoint templates, graphics, diagrams and icons. On top of that, the deck is 100 percent editable in PowerPoint so that you can enter your text in the placeholders, change colors if you wish to, and present in the shortest time possible. http://bit.ly/3c0Rafu
While PPC can show off a direct ROI, your SEO efforts can be harder to quantify. Knowing how to report on SEO, and knowing how to communicate your efforts can make a difference whether you’re in-house, in an agency, or on your own.
Join Portent's Director of SEO, Josh Patrice, and learn what makes a good report that will impact your clients and set you up for success!
SERP Layout on Desktop Search_Training DeckSilvia Alongi
Key Points:
- understand the different elements of the SERP and how or why information shows up in each of the different areas.
- Google User Interface - Latest Updates.
This is the sample proposal for the SEO, it actually gives the basic idea to all the SEO Executive those who want to give the PPT Proposal can create the PPT Like this.
Website Pre SEO Analysis Report- Online Marketing: Search Engine OptimizationVikesh Sanwalodia
I have made a sample Website Pre Seo analysis report.
Basically foucs on key points-
Present website health
SEO errors
What the plus point etc..
For more details please visit our website: http://www.orangemantra.com
Basics of SEO – Search Engine Optimisation for WordPress
* Understand search results (organic vs paid)
* SEO versus SEM
* Understanding search intent
* Keyword research
* Ways to improve search engine ranking
* Using SEO plugin in WordPress
Presented by Nadia Kerr @keepsmilyn at WordCamp Sydney 2018
In this presentation, I introduce Technical SEO. In this set of slides, I discuss what technical SEO is, why it is important, and the factors that affect technical SEO like crawlability, website speed, robots.txt file, sitemap, site security, mobile friendliness, search console, etc.
This is a presentation on " On page optimization " . On page optimization is the optimization done directly on the webpage or website. It is also called webpage optimization .
This is an example of Webbed Marketing's SEO audit. It includes a general analysis of your website's current SEO status, sample analysis of keywords, inbound link profile, and analysis against your top online competition. The complete audit package includes a PDF summary of our findings and also a Word Doc "detail" report, pointing out each error/compliance issue on a URL by URL basis.
This 6 months SEO plan presentation contains monthly and weekly company website optimization and promotional works to do for an ecommerce firm having branches world wide.
For more related, visit seomid.com
AuroIN creates "Website analysis report" which consists deep analysis on the On-site, On-page, Off-page factors, proposed list of keywords, proposed changes, proposed plan of action, SEO pricing and features.
This presentation give you a basic idea about SEO fundamentals & how to choose a right agency/professionals. It help you to understand the Life cycle of SEO & the process.
Topics Covered:
What Is Search Engine
Why We Use Search Engines
What Is Search Engine Optimization (SEO)
The Necessity Of Branding & Exposure
Order Of SEO
Keywords
Classifying the Keywords
This is the sample proposal for the SEO, it actually gives the basic idea to all the SEO Executive those who want to give the PPT Proposal can create the PPT Like this.
Website Pre SEO Analysis Report- Online Marketing: Search Engine OptimizationVikesh Sanwalodia
I have made a sample Website Pre Seo analysis report.
Basically foucs on key points-
Present website health
SEO errors
What the plus point etc..
For more details please visit our website: http://www.orangemantra.com
Basics of SEO – Search Engine Optimisation for WordPress
* Understand search results (organic vs paid)
* SEO versus SEM
* Understanding search intent
* Keyword research
* Ways to improve search engine ranking
* Using SEO plugin in WordPress
Presented by Nadia Kerr @keepsmilyn at WordCamp Sydney 2018
In this presentation, I introduce Technical SEO. In this set of slides, I discuss what technical SEO is, why it is important, and the factors that affect technical SEO like crawlability, website speed, robots.txt file, sitemap, site security, mobile friendliness, search console, etc.
This is a presentation on " On page optimization " . On page optimization is the optimization done directly on the webpage or website. It is also called webpage optimization .
This is an example of Webbed Marketing's SEO audit. It includes a general analysis of your website's current SEO status, sample analysis of keywords, inbound link profile, and analysis against your top online competition. The complete audit package includes a PDF summary of our findings and also a Word Doc "detail" report, pointing out each error/compliance issue on a URL by URL basis.
This 6 months SEO plan presentation contains monthly and weekly company website optimization and promotional works to do for an ecommerce firm having branches world wide.
For more related, visit seomid.com
AuroIN creates "Website analysis report" which consists deep analysis on the On-site, On-page, Off-page factors, proposed list of keywords, proposed changes, proposed plan of action, SEO pricing and features.
This presentation give you a basic idea about SEO fundamentals & how to choose a right agency/professionals. It help you to understand the Life cycle of SEO & the process.
Topics Covered:
What Is Search Engine
Why We Use Search Engines
What Is Search Engine Optimization (SEO)
The Necessity Of Branding & Exposure
Order Of SEO
Keywords
Classifying the Keywords
Topics Covered:
Advance bolgging
Robots Txt
Learning what a Sitemap is
Generating & submitting a sitemap in for Blogger blogs using Google Webmasters
Site Verification
Topics Covered:
What is Keyword Research
Introducing Keyword Research & tools in the market
Find global search volume for specific keyword
Find country based/local search volume for specific keyword
Find the competition of the keyword
Allintitle concept
Search Engine Optimization: Not Just For Nerds and ShystersMatthew Shepherd
An introductory presentation for Red River College students about what Search Engine Optimization is and isn't and how SEO, and more broadly search engine marketing, is evolving as a marketing discipline.
Topics Covered:
Article writing
Reading rules carefully before submitting your articles
Introduction to Guest Blogging/Guest Posting with its importance and SEO benefit.
Topics Covered:
Making an action plan for an optimized content
Getting an idea on how to write Clever post titles
Idea on Stuffing Keywords in title tag and why it’s a bad SEO practice
Complete knowledge on Google Panda Update
Know about the different versions of the Update
Topics Covered:
What is Directory Submission and its SEO advantages?
Link Wheel
What is Link Wheel
Link Building strategy using Web 2.0 Properties
Complete knowledge on Google Penguin
Know about the different versions of the Update
Topics Covered:
Off Page Optimization:
Backlink
No-Follow / Do-Follow
Blog Commenting
Knowledge sharing on Yahoo Answers and on other type of Q/A sites
Social Media Week NYC 2017: Breaking Down the Facebook AuctionClark Boyd
Breaking down the Facebook auction: How to manage rising CPMs and deliver sales in 2017, by Ximena Sanchez and Clark Boyd.
(Clark Boyd and Ximena Sanchez no longer work at Croud.)
Topics Covered:
Social Bookmarking and related materials to drive targeted Visitors
Forum Posting
Different category of Forums
Golden rules and facts of forums
Forum Posting Works and how it’s related to SEO/Link-building
Search Engine Optimization - What's it about?Vũ Lê
What’s Search Engine? How it works. What do SE Spiders See. What’s Search Engine Optimization? Why do you need SEO. What does SEO Need. How to work? SEO Process. Structure strategy. Content strategy. Link stategy. SEO Tools. Q&A.
Presentation about SEO for IAB Belgium @Google Offices BXL (intermediate level)
TOC:
- The SEO Pyramid
- Which ranking factors matter
- SEO trends
- SEO Migration
- New sites & SEO
- Social Media & SEO
- International SEO
- Local SEO
- Video & Image SEO
- Keyword Research (finally done right)
- Optimizing your website / writing content
Basic, down to earth, non-technical search engine optimization tips that even a non-techno-dweeb can master. No-nonsense, common sense SEO best practices.
WordCamp Toronto SEO: How to do better in Google: Optimizing your WordPress S...Ruth Maude
In these back-to-back sessions, you’ll learn the steps to take to help your site do better in search results.
Session One will be an overview of SEO tactics to optimize WordPress for search. In Session Two, we’ll focus on optimizing your content, including keyword research, web copy and images.
In these back-to-back sessions, you’ll learn the steps to take to help your site do better in search results. This presentation (2-in-1 at WordCamp Toronto) covers SEO tactics to optimize WordPress for search and optimizing your content, including keyword research, web copy and images.
Search engine optimization course :
- Google ranking signals (overview)
- Spam types
- Google algorithms
- Panda
- Penguin
- Google tools
- Google web Master
- Google speed insights
- Google analytics
- Google disavow tool
- Other famous SEO tools
- Google penalty indicators
- Understanding website traffic sources
- Crawling and indexing
- On page SEO checklist
- Metadata famous errors
- How to optimize a blog article
- Yoast plugin
- Sitemaps file
- Robots files
- Off page SEO
- Links types
- Good link building strategy
- Bad link building strategy
SEO Web 2.0 Era - Johns Hopkins UniversityWill Fleiss
SEO in the Web 2.0. A presentation given by guest lecturer Will Fleiss at Johns Hopkins University
Zanvyl Krieger School of Arts and Sciences
Advanced Academic Programs at the class "Public Relations in the Age of Digital Influence" taught by John H. Bell, Managing Director of the global 360 Digital Influence practice at Ogilvy Public Relations Worldwide.
Kissy Christine Purdaliza SEO assessment Analysis and PlanKissy Purdaliza
SEO analysis is a tool for people to study how they might improve a given website's ranking on search engines like Google. With an SEO analysis, you can find what aspects of your SEO strategy are working and what your biggest obstacles are that are preventing you from improving your site ranking.
Check my website.
https://kissychristinepurd.wixsite.com/kcreatesva
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
SEO Interview Questions with Answers For SEOMOZ
1. SEO Interview Questions with Answers by
SeoMoz
The maximum length of titles displayed in Google's search result is typically:
A: 155 characters
B: 512 pixels
C: 60-80 Characters
D: 44 Characters
E: Varies by browser resolution
Correct Answer- B: 512 pixels
In the following HTML snippet: <a href="http://moz.com" title="SEO"><img
src="img/software.jpg" alt="Marketing" title="Tools" width="100" weight="100"></a> What is
considered the anchor text of the link?
A: http://moz.com
B: SEO
C: Marketing
D: Tools
E: software
Correct Answer- C: Marketing
When is using rel="nofollow" NOT appropriate?
A: Paid links
B: Untrusted content
C: Press releases with optimized anchor text
D: Widely distributed footer links
E: None; all of these are appropriate
Correct Answer- E: None; all of these are appropriate
Which of the following types of sitemaps is NOT supported by Google?
2. A: News
B: Product
C: Image
D: Mobile
E: Video
Correct Answer- B: Product
What is the maximum number of URLs typically allowed in an XML sitemap file?
A: 500
B: 5,000
C: 50,000
D: 500,000
E: 5,000,000
Correct Answer- C: 50,000
In the following URL: http://store.example.com/category/keyword?id=123#top "store"
represents the ____ and "com" is the ________
A: Subdomain, Top-Level Domain
B: Root Domain, Subdomain
C: Subfolder, Top-Level Domain
D: Page, Root Domain
E: Top-Level Domain, Protocol
Correct Answer- A: Subdomain, Top-Level Domain
What is the optimal HTTP status code to permanently remove a URL from Google's index?
A: 301
B: 302
C: 404
D: 410
E: 500
Correct Answer- D: 410
3. Which HTTP status code is best to serve when your site is down for maintence?
A: 200
B: 302
C: 404
D: 503
E: 90210
Correct Answer- D: 503
True or false: A 301 redirect passes roughly the same link equity as using the rel="canonical"
tag.
A: TRUE
B: FALSE
Correct Answer- A: TRUE
Which of the following would be the best choice of URL structure (for both search engines
and humans)?
A: www.wildlifeonline.com/animals/crocodile
B: www.wildlifeonline.com/category/277/article/563
C: www.wildlifeonline.com/O0665?id=563&cat=277
D: text.wildlifeonline.com/category/crocodile
E: www.wildlifeonline.com/563
Correct Answer- A: www.wildlifeonline.com/animals/crocodile
How can meta description tags help with the practice of search engine optimization?
A: They're an important ranking factor in the search algorithms.
B: They help to tell the search engines which keywords are most important on your page.
C: They serve as the copy that will entice searchers to click on your listing.
D: Trick question; meta descriptions are NOT important.
Correct Answer- C: They serve as the copy that will entice searchers to click on your listing.
Which HTTP server response code indicates a file that no longer exists? (File Not Found)
4. A: 500
B: 301
C: 401
D: 404
E: 300
Correct Answer- D: 404
Which HTTP server response code indicates a page that has been permanently relocated and
all links to the old page will pass their influence to the new page location?
A: 302
B: 301
C: 311
D: 500
E: 300
Correct Answer- B: 301
If these URLs have the same content, example.com/avocado and example.com/avocado/ are
technically considered duplicate content and should be fixed.
A: TRUE
B: FALSE
Correct Answer- A: TRUE
Which of the following methods is best used to handle duplicate-content URLs that include
parameters or tracking code?
A: The rel="canonical" tag
B: Use numbers for your parameters, because Google won't crawl numbered URLs
C: Use the robots.txt file to block spiders from crawling the URLs with extra parameters
D: Answers A and B
E: None of the above
Correct Answer- A: The rel="canonical" tag
If you have a page at www.example.com/page1, which of the following robots.txt directives
prevents search spiders from crawling the URL?
5. A: Allow: /
B: Disallow:
C: Disallow: /page1
D: Both A & C
Correct Answer- C: Disallow: /page1
You decide to add a blog to your ecommerce site. What is the preferred url structure?
A: www.example.com/blog
B: www.blog.example.com/
C: Create new site at www.blog.com and link it to www.example.com
Correct Answer- A: www.example.com/blog
High-quality links to a site's homepage may help to increase the ranking ability of deeper
pages on the same domain.
A: TRUE
B: FALSE
Correct Answer- A: TRUE
Pages generated by search results (Search within Search) are a good way to add content to
your site.
A: TRUE
B: FALSE
Correct Answer- B: FALSE
Google's Panda update was also known as the ______ update.
A: Quality
B: May Day
C: Farmer
D: Vince
E: Caffeine
Correct Answer- C: Farmer
6. In general, internal links pass about the same value as external links.
A: TRUE
B: FALSE
Correct Answer- B: FALSE
Which of the following links is likely to pass the most value from a single page?
A: A universal footer link
B: A navigational link contained in the header
C: A left-hand navigation link
D: A right sidebar navigation link
E: A link contained in the main body text
Correct Answer- E: A link contained in the main body text
To give credit for duplicate content that appears on another site, use...
A: A cross-domain canonical tag
B: A prominent link within the content at the top of the page
C: File a DMCA copyright notice
D: Give the author thanks in the body of the text
E: Send them ice cream
Correct Answer- A: A cross-domain canonical tag
If a page includes more than one rel="canonical", Google will...
A: Ignore them all
B: Count the first one
C: Count the last one
D: Guess which one makes more sense, and use that one
Correct Answer- A: Ignore them all
Best practices for rel="canonical" link elements include:
7. A: Relative URLs
B: Absolute URLs
C: Nofollow the link element
Correct Answer- B: Absolute URLs
What is an example of a "soft" 404 error?
A: A page that returns a 404 HTTP response code, but quickly changes to a 200 a short time later.
B: A page that returns a 200 HTTP response code, and displays a blank page.
C: A page that displays a 404 HTTP response code, and displays a 404 error page.
D: A page that returns a 404 code with pillows.
Correct Answer- B: A page that returns a 200 HTTP response code, and displays a blank page.
True or false: rel="canonical" can be used to point to content on a different domain.
A: TRUE
B: FALSE
Correct Answer- A: TRUE
The X-Robots-Tag should be located:
A: In your robots.txt file
B: In the <head>
C: In the HTTP headers
D: Anywhere inside the <body> element
E: In Robert Downey Jr.'s basement
Correct Answer- C: In the HTTP headers
Of the following, the best way to keep a URL from appearing in search results is:
A: Block robots from crawling the page in the robots.txt file
B: Nofollow all links to the page
C: Use the META robots NOODP tag
D: Use the META robots NOINDEX tag
Correct Answer- D: Use the META robots NOINDEX tag
8. If the robots <META> tag is missing, the default is:
A: NOINDEX, NOFOLLOW
B: INDEX, FOLLOW
C: NOINDEX, FOLLOW
D: INDEX, NOFOLLOW
E: NOINDEX, NOFOLLOW, NOARCHIVE
Correct Answer- B: INDEX, FOLLOW
The default file type for your sitemap is:
A: .pdf
B: .php
C: .png
D: .doc
E: .xml
Correct Answer- E: .xml
The minimum REQUIRED tags in an XML sitemap include:
A: <urlset>
B: <url>
C: <loc>
D: None of these
E: A, B, and C
Correct Answer- E: A, B, and C
When including Open Graph (OG) tags on a webpage, which of the following is NOT a
required property?
A: og:title
B: og:description
C: og:image
D: og:url
E: og:type
9. Correct Answer- B: og:description
True or false: For best results, incorporate authorship markup on every page of your website,
including the homepage and category pages.
A: TRUE
B: FALSE
Correct Answer- B: FALSE
All other factors being equal, which would be the most desirable link profile?
A: One link from each of 100 different domains
B: 1,000 links all from one domain
C: 10,000 internal links
Correct Answer- A: One link from each of 100 different domains
Which group of ranking factors do SEOs generally consider to have the largest influence on
rankings?
A: Engagement Metrics
B: Social shares
C: Link-based metrics
D: Site speed
E: Exact match domains
Correct Answer- C: Link-based metrics
Generally, Google refreshes its Panda data:
A: Daily
B: Weekly
C: Monthly
D: Yearly
E: Never
Correct Answer- C: Monthly
10. Google's recommended format to implement structured data is:
A: Microdata / Schema.org
B: Microformats / vcards
C: RDFa / XHTML
Correct Answer- A: Microdata / Schema.org
Implementing structured data may help:
A: Lead to rich snippets in search results
B: Enchance CTR from search engine results
C: Search engines understand your content
D: Your content to appear in specialized search results like "in-depth Articles"
E: All of these
Correct Answer- E: All of these
Implementing authorship on your content:
A: Guarantees a rankings boost through Author Rank
B: Disassociates your content from spam
C: Prevents duplicate content
D: May lead to enhanced CTR through authorship photos in search results
E: Helps get you that book deal
Correct Answer- D: May lead to enhanced CTR through authorship photos in search results
Google's recommended actions for paginated content include:
A: Specify a "view all" page
B: rel="prev" and rel="next"
C: Do nothing
D: A and B only
E: A, B, or C
Correct Answer- E: A, B, or C
In the following attribute: hreflang="en-US", "en" is the _____ and "US" is the _____.
A: alternate, language
B: language, region
11. C: United States, English
D: region, language
E: entire, universal symbol
Correct Answer- B: language, region
Which of the following URL structures is NOT recommended to signal language targeting?
A: ccTLDs (example.de)
B: Subdomains with gTLDS (de.example.com)
C: URL parameters (example.com?loc=de)
D: Subdirectories with gTLDs (example.com/de)
Correct Answer- C: URL parameters (example.com?loc=de)
Which of the following statements about anchor text is true?
A: For non-commercial queries, anchor text is less influential on a result's rankings.
B: If a URL itself is the linking anchor text, Google will treat the page's title element as anchor text,
while Bing will use the URL.
C: When an embedded image is linking, the alt attribute of the image may be treated as anchor text.
D: Anchor text is mostly ignored by Google in 2014, but was powerful in years past.
Correct Answer- C: When an embedded image is linking, the alt attribute of the image may be
treated as anchor text.
Which of these concepts has Google filed a (now public) patent about?
A: The likelihood that content shared by a user of social networks will spread
B: The impact of lunar cycles on content creation and search queries
C: Labeling Facebook, Twitter, and other social network shares in search results
D: Modifying the flow of PageRank through links based on the HTML code-to-content ratio
Correct Answer- A: The likelihood that content shared by a user of social networks will spread
What does the phrase "social shares and higher search rankings in Google are well-
correlated" mean?"
A: It means there's a chance (as expressed by the correlation coefficient number) that this input is
used in Google's ranking algorithm.
B: It means that the more social shares a webpage has, the higher it appears in Google's search
results for a given query.
12. C: It means that, on average, pages with more social shares appear higher in Google rankings than
those with fewer shares. The correlation coefficient expresses the degree with which this occurs.
D: It means that social shares may or may not be used by Google's algorithm to rank webpages.
Correct Answer- C: It means that, on average, pages with more social shares appear higher in
Google rankings than those with fewer shares. The correlation coefficient expresses the degree with
which this occurs.
Which Google update was closely associated with speed, faster indexing and fresher web
results.
A: Penguine
B: Panda
C: Venice
D: Vince
E: Caffeine
Correct Answer- E: Caffeine
What are valid reasons why your webpage's title may not appear in Google's search results
exactly as it does in the page title element in your HTML?
A: Google has overwritten your title element with a title taken from the Yahoo! Directory.
B: Your title does not contain your brand name or other key terms in the users' search query (or
doesn't include them at the start of the title element), so Google is using text from elsewhere on the
page.
C: Google is pulling a title for your webpage from one you entered into an AdWords ad for that URL
(that produces a higher clickthrough rate).
D: Your page contains the meta "title-h1" tag specifying that Google should use the text within the
H1 in place of the title element for the search results listing
E: Both options B & D
Correct Answer- B: Your title does not contain your brand name or other key terms in the users'
search query (or doesn't include them at the start of the title element), so Google is using text from
elsewhere on the page.
Which of the following are true about the growth of mobile vs. desktop search in Google?
A: Mobile search queries overtook desktop in 2013 and are expected to continue growing faster.
13. B: Desktop search queries are now shrinking, and mobile is growing, but will not overtake desktop in
the next 2-3 years.
C: Both desktop and mobile are growing, but mobile is growing faster and is expected to overtake
desktop in the next 1-2 years.
D: Desktop is not growing (but not shrinking much). Mobile is expected to overake desktop in
number of queries by 2016.
Correct Answer- C: Both desktop and mobile are growing, but mobile is growing faster and is
expected to overtake desktop in the next 1-2 years
Which type of link has NOT been mentioned by Google as being risky for SEO?
A: Embedded links from infographics
B: Guest blog posts
C: Text link advertisements with rel="nofollow"
D: Article submission and directory sites
E: Private link networks
Correct Answer- C: Text link advertisements with rel="nofollow"