Edit One International is an Indian multimedia company established in 1999 to provide innovative digital marketing solutions worldwide. Digital marketing includes strategies like search engine optimization (SEO), social media optimization (SMO), pay-per-click (PPC) advertising, email marketing, affiliate marketing, and content marketing. SEO involves on-page techniques like optimizing meta tags and off-page methods like link building to increase organic search traffic. SMO promotes brands on social media to boost awareness, traffic, and leads. PPC drives traffic through paid ads on search engines and can be used for campaign-based efforts.

1. Trend Setting
&
Upbeat Solutions
Welcome to

2. Edit One International, India’s leading interactive
multimedia company, was established in 1999 to
provide winning and innovative solutions to its target
customer base, spread the world over.
Introduction of
Edit One International

3. What is Digital
Marketing ?
Digital Marketing is the complete
solution for marketing of
products or services using digital
technologies, mainly on the
Internet, but also including
mobile phones, display
advertising, and any other
digital medium.

4. Digital Marketing includes:
1. SEO
2. SMO
3. PPC
4. Email Marketing
5. Affiliate Marketing
6. Content Marketing

5. 1. SEO {Search Engine Optimization}
The process of optimizing your website to ‘rank’
higher in search engine results pages, therefore
increasing the amount of organic (or free) traffic
that your website receives.

6. Search Engine Optimization:
1. On Page SEO
• Meta Tags
• Robots.txt
• Alt Tag on images
• Broken/Spammy Link Check
• Google Analytical Tool
• Google Web Master
• Sitemap Creation
• Many more…

7. Search Engine Optimization:
1. Off Page SEO
• Search Engines Submission
• Directory Submission (One Way Links)
• Link Exchange Reciprocal
• Google local listing & free business listing
• Article submission
• Social bookmarking
• Ads submission,
• Video Submission
• Press Release
• Blog Submission

8. 2. SMO {Social Media Optimization}
The practice of promoting your brand and your
content on social media channels to increase brand
awareness, drive traffic, and generate leads for your
business.

9. 3. PPC {Pay-Per-Click}
A method of driving traffic to your website by paying
a publisher every time your ad is clicked. One of the
most common types of PPC is Google Adwords.

10. Why PPC Should Be a Part of Your Online
Marketing Strategy
 Campaign- and Issue-based efforts
 Direct-response Business
 B2B Awareness
 Product Listings
 Remarketing

11. 4. Email-Marketing
Companies use email marketing as a way of
communicating with their audiences. Email is often
used to promote content, discounts and events, as
well as to direct people towards the business’
website.

12. 5. Affiliate Marketing
A type of performance-based advertising where you
receive commission for promoting someone else’s
products or services on your website.

13. 6. Content Marketing
The creation and promotion of content assets for the purpose of
generating brand awareness, traffic growth, lead generation, or
customers.

14. Any Query…

15. Our Social Networks…
 Facebook
 LinkedIn
 YouTube
 Twitter