At Ethics Marketing, we are dedicated to helping businesses succeed through ethical and sustainable marketing practices. Our team of experts specializes in creating customized marketing strategies that not only drive results but also align with our clients’ values and mission
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Why
Digital Marketing
is Important ?
Digital marketing helps you reach a larger
audience than you could through traditional
methods and target the prospects who are
most likely to buy your product or service
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Content Marketing
Social Media Marketing
Email Marketing
Affiliate Marketing
Online Public Relations
SEO
Pay Per Click
Viral marketing
Influencer Marketing
Digital Marketing
Various Channel Used
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1. Blogs + Articles
250-1000 words short articles on “ hot topics”
2. SEO + Web Content
Optimize your website for google searches with good keywords
3. Social Media Marketing
Leveraging social media platforms (such as Facebook, Instagram, Twitter) to promote
your brand, engage with your audience, and drive traffic to your website.
4. Email Marketing
Building an email list of subscribers and sending targeted emails to nurture leads,
promote products/services, and build customer relationships.
5. Pay-per-Click campaigns
Pay to get listed at the top of the search engine results
6. Conversion Rate Optimization (CRO):
Analyzing user behavior on your website and making data-driven optimizations to
improve conversion rates, such as tweaking landing pages, calls-to-action, and
checkout processes.
7. Webinars
Online seminars to educate buyers about your products and their uses.
Digital Marketing
Strategy
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SEM (Paid)
• Google Ads
• Bind Ads
SEO ( Organic)
• Google
• Bing
• Yahoo
SMM (Paid)
• Facebook
• Instagram
• Pinterest
Direct
•
Push
•
Email
•
Customer Base
Referral
•
Affiliates
•
PR
SMO (Organic)
•
Facebook Ads
•
Pinterest Ads
Digital Marketing
Channels In A Nutshell
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1. Define your
business goals
• What are your
business assets
• What are your
marketing assets
• What is your
budget
• What are your
goals
2. Define your
audience
• Learn about the
audience
• Use research tools
to build audience
persona
• Understand your
audience’s buying
habits
• Keep this in mind
whenever you
create new
content
3. Test Channels
• SEO & Content
marketing
• Paid advertising
• Social media
organic
• Campaigns and
paid ads
• Email Marketing
4. Analyze
• Analyze ROI on
each channel
• Gather feedback
• Learn from user’s
behavior
• Refine your
campaigns
5. Adapt
• Come up with
solutions
• Stick to the most
profitable
channels
• Co-ordinate your
campaigns
• Maximize your
customer
Acquisition
Digital Marketing
Choosing The Best Digital Marketing Channel
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Reach The Right Audience
Engage With Your Audience
Motivate Your Audience To Take Your Action
Maximize Return On Investment (ROI)
Digital Marketing
Digital Marketing Objectives
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What is PPC (pay-per-click) marketing?
Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather
than “earning” those clicks organically
Benefits Of PPC Advertising
01
02
03
04
Fast Measurable Results
Traffic is targeted
You only pay for clicks
Get on the top spot of googles
page 1 search results instantly
Digital Marketing
Pay Per Click
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What Is SMM?
Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing
tool. The goal of SMM is to produce content that users will share with their social network to help a company increase
brand exposure and broaden customer reach.
Advantage Of SMM
01
02
03
04
Increased Brand Awareness
More Inbound Traffic
Improved Search Engine Rankings
• Higher Conversion Rates
• Better Customer Satisfaction
Digital Marketing
Social Media Marketing
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SEO (Search Engine optimization)
SMO ( Social Media Optimization)
SEM (Search Engine Marketing)
SMM (Social Media Marketing)
Digital Marketing
Areas