Messaging apps are transforming marketing by allowing brands to engage customers through conversation and extreme targeting. Popular messaging apps like WhatsApp, Facebook Messenger, and WeChat have over 2 billion users combined and allow customers to interact directly with brands to ask questions, get service, and make purchases. For maximum benefit, marketers should make messaging apps feel personal through humanized conversations to drive loyalty and turn customers into participants.

1. Messaging apps are about to
transform Marketing

2. Introduction
• Traditional marketing leveraged product placement to build brand awareness.
• Messaging apps are the new trend in transforming marketing.
• These apps have evolved as a digital platforms that let brands handle their e-
commerce, advertising and customer service via messaging platform.
• Today messaging apps are used to let people communicate, share, view, play and
learn in a convenient and personal way.
• Messaging apps encourage customers to engage with a brand, by being more
collaborative and conversational.

3. Different Messaging Apps

4. Reasons for Popularity
• Conversation: They allow customers to discuss, interact, ask questions and engage
with brand.
• Learning: With each interaction between brand sending messages and customers,
the company can continuously improve its general strategy.
• Extreme Targeting: It is a step towards knowing exactly what the customers
wants, need and will react to.
• Automation: Company will get opportunity to set up entirely automated processes
through chatbots and messaging applications.
• 24/7 Service: A well coded chatbots stays 24/7 alert and responsive.

6. Rise of Messaging Apps and Power of
Platforms
• 6 out of top 10 used mobile apps are messaging apps according to Quettra-
research firm.
• About 1.48 billion messaging app users are in China alone, a 2013 report.
• A research by Deloitte in 2014 claims that UK witnessed about 300 billion messages
sent via messaging apps.
• WhatsApp user base increased to 1 billion turning in world leader claiming 109
countries or 55.6% of the world.
• WeChat is used by more than 650 million users in China.
• Facebook Messenger covers 800 million users.

9. How to get maximum benefits from
messaging apps?
• Make the apps personal, not only personalized: At the dawn of digital age, let
customers have personal conversations with brands on their smartphones,
positioning the brand as a personal assets.
• Humanize: Brands can connect with the customers by delivering the benefits of
both online and offline experience.
• Hold Conversations: These apps can be used to have customer conversation to
drive product purchase and build loyal relationships.
• Convert Customers to Participants: These apps can be used for brand awareness
by allowing marketers to share brand information and experience through
conversational engagement.

10. Conclusion
• Before you dive into the world of mobile messaging apps, ask yourself one
question: “Could I Use Text For That”?
• Free messaging internationally, group chats, multimedia content, video calls
are some of the features of messaging apps which make their future sound.