D&B Social Network Marketing Seminar 20100318


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  • Prep list Game for 1.3 Diag for 4.2 =============== 10 Welcome Introduce self Mgr Sr mgr Ask participant to introduce themselves: Name Role Management experience Why this course
  • D&B Social Network Marketing Seminar 20100318

    1. 1. Expanding Business Through Social Network Marketing 18 March, 2010 Mr. Matthew Kwan
    2. 2. DISCLAIMER Copyright © 2010. Matthew Kwan No part of the contents in this presentation file is allowed to reproduce, reprint or circulate publicly.
    3. 3. Agenda <ul><li>Overview of effective e-Marketing Strategies </li></ul><ul><li>Selecting the right choice of Social Media Network </li></ul><ul><li>How to leverage Social Media for business expansion </li></ul>
    4. 4. Internet Users in the World by Geographic Regions
    5. 5. What a world we live in…! <ul><li>google.com </li></ul><ul><li>facebook.com </li></ul><ul><li>yahoo.com </li></ul><ul><li>youtube.com </li></ul><ul><li>live.com </li></ul><ul><li>wikipedia.org </li></ul><ul><li>blogger.com </li></ul><ul><li>baidu.com </li></ul><ul><li>msn.com </li></ul><ul><li>qq.com </li></ul><ul><li>yahoo.co.jp </li></ul><ul><li>twitter.com </li></ul><ul><li>google.co.in </li></ul><ul><li>sina.com.cn </li></ul><ul><li>google.cn </li></ul><ul><li>google.de </li></ul><ul><li>wordpress.com </li></ul><ul><li>myspace.com </li></ul><ul><li>microsoft.com </li></ul><ul><li>google.co.uk </li></ul>*All names & brands are property of their respective owners
    6. 6. SOURCE: http://www.fuelinteractive.com/blog/2008/04/my-social-medianetworking-talk.cfm
    7. 7. e-Marketing Channels Search Engine Optimization Search Engine Marketing e-Mails Display Banner Ad. Social Media
    8. 8. Overall Integrated Strategy *All names & brands are property of their respective owners
    9. 9. Six Degrees of Separation Source: http://en.wikipedia.org/wiki/Six_degrees_of_separation
    10. 10. Examples of Social Media in HK Social Applications Networks *All names & brands are property of their respective owners *All names & brands are property of their respective owners
    11. 11. Examples of Social Media in China Social Applications Networks *All names & brands are property of their respective owners *All names & brands are property of their respective owners
    12. 12. Viral Marketing <ul><li>The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes , analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. </li></ul>Source: http://en.wikipedia.org/wiki/Viral_marketing
    13. 13. facebook: Over 400 million users since it was founded in 2004
    14. 14. facebook page example: Ocean Park
    15. 15. facebook page example: Disneyland Hong Kong
    16. 17. Source: http://blog.sysomos.com/2010/01/14/exploring-the-use-of-twitter-around-the-world/ over 75 * million by the end of 2009. 6.2 million/m growth * According to a study by RJMetrics published in January 2010 in Computer World magazine
    17. 19. Dell generated US$3M* through Twitter in 2 years Source:http://en.community.dell.com/blogs/direct2dell/archive/2009/06/11/delloutlet-surpasses-2-million-on-twitter.aspx
    18. 20. From family business to $60M business* *http://www.clarelancaster.com.au/social-media-case-study-cinderella-wine.html
    19. 22. 3 Million Hits in a few days!
    20. 24. Is your website SHARING?
    21. 26. Is your website interactive? Live Chats Forms Voting Comments Sharing Interactions
    22. 27. Social Networking : Integrated Approach
    23. 28. Key Success Factors of Social Network Marketing Social Network Marketing Success Factors Target your customers Use the right “ Social Language” Call to Actions
    24. 29. 83 more slides to go…!! Source: http://woorkup.com/2010/01/17/top-10-best-social-media-presentations
    25. 30. Summary <ul><li>No personal matters any more!? </li></ul><ul><ul><li>Social => Business </li></ul></ul><ul><li>It is not about “Quality” but “Quantity”!! </li></ul><ul><li>Social Media is “Risky” but “Explosive”!! </li></ul>
    26. 31. Thank you!
    27. 32. Success Stories Over Achievement of Return On Investment <ul><li>Government Sector </li></ul><ul><li>Target to recruit 60 youth to attend training class </li></ul><ul><li>Record breaking success to recruit 350+ in 5 weeks </li></ul><ul><li>4A Market Research Agency </li></ul><ul><li>Target to get 200 people consumer insight survey in 1 week </li></ul><ul><li>Overwhelming success of gather 8000+ respondents in 1 day of online survey launch </li></ul><ul><li>Healthcare Distributor </li></ul><ul><li>Target to build up customer list </li></ul><ul><li>Successfully acquired 6000 target customers in 2 weeks to join trial program with full details </li></ul><ul><li>Fashion Chain </li></ul><ul><li>Target to drive consumer to shops & create brand awareness </li></ul><ul><li>Successfully increased people to shops with online coupons & 1500 fans facebook community in 1 week </li></ul>